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Elizabeth Mott

It's So Big Volumizing Mascara

An ipsy exclusive launch! This mascara was created using a unique formula that delivers BIG volume and lengthens and curls your lashes without smudging! The hourglass brush ensures that you get the right amount of mascara applied to each lash. Use the It's So Big Volumizing Mascara with the Lash Card and watch your lashes grow bigger with each layer!

Show Ingredients
deionized water, acrylates copolymer, bees wax, carnauba wax,stearic acid, triethanolamine, hydroxyethylcellulose, cetyl alcohol, polysorbate 80,polyvinyl alcohol, glyceryl stearate, propylene glycol, methyl paraben, phenoxyethanol, propylparaben, ci 77499
2761 Comments
  • amyconnernelson

    Dec 15, 2014

    too thin.
  • amytara18

    Dec 05, 2014

    The brush is what makes the product even better. The first few times I used this I wasn't a huge fan and mascara sat in my makeup box for weeks. When I ran out of mascara I remembered I still had this and started to use- I now LOVE it and will definitely be repurchasing. It doesn't give a whole lot of thickness to your lashes however it DOES volumize incredibly. My advice is if you gave up on product bc u didn't like initially, keep trying and I know you will grow to love
  • boxie76

    Nov 20, 2014

    This mascara was great. Not my favorite but I did enjoy this product and what it did to my lashes. I love the shape of the brush and lasts throughout the day.
  • coromell

    Nov 11, 2014

    This mascara was nice. Kind of a mid range thing - not disappointing, not super awesome, just a good, basic volumizing mascara.
  • jjberger65

    Nov 10, 2014

    This is the BEST mascara I have ever used!! I highly recommend it. It NEVER smudges. The shape of the brush makes the application easy and clean. And even when I have taken a nap and then get up, it looks fresh, no raccoon eyes!!
  • princessprettybear

    Nov 05, 2014

    I actually LOVE this mascara!!!!
  • ambuh

    Oct 29, 2014

    Not very crazy about this product. I used it occasionally but now since it's down to the end of its run, I just use it for my bottom lashes until I get my next mascara. It wasn't my favorite to use for the top lashes.
  • LindaLich

    Oct 26, 2014

    Not in Love!
  • Monnrella

    Oct 22, 2014

    Possibly the worst mascara I have ever tried in my entire life, and I've tried over 20. Each time it goes on as if it's the very dredges of the product. Just horrible.
  • izzyhound

    Oct 21, 2014

    Didn't like it. Will stick to benefit
  • kthornton

    Oct 18, 2014

    How can I purchase this ?
  • nemoes

    Oct 12, 2014

    I was not to crazy about this. I use for when I need a on the go mascara to carry in my clutch.
  • meme5050

    Oct 07, 2014

    This stuff is amazing!!!
  • kdiaz

    Sep 28, 2014

    i love this mascara.. better than my Josie Maran
  • giggly

    Sep 19, 2014

    Loved this
  • mlf

    Sep 10, 2014

    Great stuff! Glides on smoothly and covers every lash well.
  • barocho

    Jul 23, 2014

    I did not like this mascara. I found that it did not make much of a difference on my eyelashes. Many better product on the market that I would recommend over this.
  • TiannaGriffith

    Jul 15, 2014

    1
    Loved this mascara! Almost all of it is gone!
  • chloejae

    Jul 16, 2014

    1
    This is my favorite mascara. I just bought 2 full sizes. If you use the code "ipsytint" you can buy one get one free (it has to be two of the same product though). The mascara is $20 for one.
  • LisaDmz

    Jul 06, 2014

    Loved the brush application
  • nb3rry

    Jul 03, 2014

    Love the way it makes my lashes look!!
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