The Future Is Yours: An Inside Look At August 2020
How can the future seem so far away, but so today at the same time? This month, our team of editors and experts will attempt to discover what happens when we blend what lies ahead with the here-and-now—with a fresh beauty perspective, obvi. So what’s in store for August? Retro-futuristic makeup, all-new IPSY experiences (like Ultra Personalization for Glam Bag Plus), and a look at the beauty innovators leading the way forward. We’ll also pencil in some TLC to help you remain one with the universe through it all. Consider this your destination for all of the makeup, skin, and hair intel you need to make the most of your August assortment. It’s time to swipe on your highlighters and welcome the future—it’s all yours.
MAKEUP
If you remember the early aughts, there’s no doubt a swipe of glitter gel will transport you back to the golden age of inflatable furniture and frosted tips. This month, we’re embracing the best of the Y2K aesthetic (don’t worry, we’re leaving pencil-thin brows in the past) while adding a distinctly 2020 touch—think iridescent makeup and statement liquid liner.
Trend To Watch: Rhinestone Makeup
Sparkles are back and better than ever, thanks to a wave of Euphoria-inspired makeup. To get the how-to on this super fun trend, we tapped Emmy-nominated makeup artist Kirsten Colemen, the brains behind Euphoria’s most iconic looks. You won’t want to miss this one.
How To Apply Liquid Eyeliner Like A Pro
Don’t let this sharp line must-have intimidate you. We’ve got everything you need to know for expert application no matter your makeup level—with a bit of pro knowledge from Daniel Chinchilla (Ariana Grande’s cateye creator).
Best Facial Mists To Refresh, Set, & Glow
Midday dryness? Foundation looking patchy? Like the windex of the beauty world, facial mists offer an instant (and super indulgent) fix for cakey makeup and parched skin. Get to know our faves and what makes them so great.
SKIN
Hop into the beauty time-space continuum with us as we look ahead to a whole new world: high-tech skincare innovations that seem like they’re pulled straight from science fiction.
Cryotherapy: The Science Behind This New Skincare Tech
You don’t have to be a professional wide receiver to reap the benefits of this sub-zero treatment. Yannis Alexandrides, MD (founder of 111SKIN) walks us through the out-of-this-world benefits of facial cryotherapy.
Under-eye Darkness: How To Nix Those Dark Circles
The doctor is in (Mona Gohara, MD, associate clinical professor of dermatology at Yale University) to explain the what, why, and how to treat one of our biggest complexion enemies: Dark under eyes.
What Is Essence For Skincare?
That is a great question—and to get the answer we went straight to K-beauty expert and co-founder of Soko Glam, Charlotte Cho. Find out why this extra step in your routine can take your glow to the stratosphere.
The 12 Best Body Scrubs For Your Softest Skin Ever
Exfoliate the bad vibes away. Step up your next bath sesh with one of these editor-loved body scrubs for baby-soft skin. Bonus: It’ll make self-tanner application a breeze.
HAIR
Shine so bright they’ll need to wear sunglasses. You’ve got the skin and makeup glow down pat, so now it’s time to get your locks in line. We’re showing you how to get healthy, happy strands with hair care routines that are 100 percent you.
The Lowdown On Achieving Shiny Hair
Say goodbye to dull hair once and for all. Celeb hairstylist and colorist Brittany Gharring gives a 101 on shiny hair basics and why your avo toast obsession could be helping.
10 Leave-In Conditioners You’ll Love
Fried ends from recreating those frosted tips? We kid, but we know the struggle of maintaining moisture levels while having fun with hair. To aid in your search, check out our definitive list of the top leave-in conditioners for every hair type.
DON’T MISS OUR MONTHLY GIVEAWAY
What does tomorrow look like to you? Tell us what you’re doing to make your future bright—like daily affirmations or picking up new hobbies—and you could win $1,000 and 100 beauty products. Here’s how to enter:
Follow @IPSY on Instagram
In the caption, tell us what you're doing to make your future bright.
Tag @IPSY, #Giveaway, & #IPSYFutureYou
**Be sure to include #giveaway in your post. Nomination must be posted by August 31, 2020 at 11:59 PM PST. Open to U.S. residents 18 and older. Account must be public until winner is announced on September 8, 2020. By participating, you agree to the Official Rules at www.ipsy.com/contest-terms.
Want in on all the Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.
