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Why You'll Love It
White Heat Super Cool Colour turns bleached blonde hair a cool, creamy blonde that lasts between 1-3 washes.
Rosé Super Cool Colour turns bleached and toned hair a soft, pastel pink that lasts up to 3 washes. No way! It's Rose.
The Big Pink Super Cool Colour turns bleached and toned hair our biggest, hottest pink for up to 30 washes. I pink, therefore I am.
Tangerine Dream Super Cool Colour turns bleached and toned hair to a fiery orange that lasts up 30 washes. Life's a Tangerine Dream!
1: PREP
Ensure hair is clean, towel dried and detangled
2: SECTION
Divide hair into 4 quarters & secure
3: SLICE & APPLY
Take slices of hair & paint on the colour
4:SMOOSH!
Coat every strand
5: DEVELOPMENT TIME
Wait 30 mins
6: RINSE
Voila!
NEXT STEP >>> MAINTAIN!
White Heat: Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.
Rosé: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Acid Red 92, Benzyl Salicylate, Coumarin, Linalool.
The Big Pink: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Distearoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Propylene Glycol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, HC Blue No. 15, Acid Red 52, Basic Red 51.
Tangerine Dream: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phe-noxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Yellow 87, Basic Orange 31, Benzyl Salicylate, Coumarin, Linalool.
From kitchen sink to a generation of pink, Bleach London was the brainchild of hair stylist Alex Brownsell, who turned bleaching and colouring her mates' hair at home into a lifestyle.