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IPSY EXCLUSIVE:  Yup, we scored TikTok superstar Addison Rae&rsquo;s ITEM BEAUTY products exclusively for you&mdash;and you bet they&rsquo;re worth the hype. As co-founder and chief innovation officer, Addison infuses a healthy dose of self-love into her line of good-for-you makeup, so you&rsquo;ll look and feel  100  every time you apply. 
 New to ITEM BEAUTY? In Addison&rsquo;s words: &ldquo;When I think about beauty and what&rsquo;s important to me, it&rsquo;s putting something on my face that I can feel good about. I wanted simple, unfussy products that are fun and don&rsquo;t take themselves too seriously. That&rsquo;s exactly the concept that ITEM was born out of.&rdquo; 
 This may be the most fun, satisfying eye color we&rsquo;ve tried. The bouncy, jelly-like texture is like a lip gloss for your lids and glides on effortlessly&mdash;no creasing, no caking. 
 It&rsquo;s infused with super-hydrating hyaluronic acid and gives your eyes that wet-shine finish you&rsquo;ve seen all over your Insta Feed. 
 The shimmery golden-bronze shade is totally versatile&mdash;soft glam, full glam, and everything in between. 
 This ITEM&rsquo;s your one and only. It&rsquo;s cruelty-free, paraben-free, phthalate-free, and dermatologist-tested to be safe on sensitive skin. 
 Follow @itembeauty for fresh launches and beauty inspo. 
 Weighing in at 5 g

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