What beauty tools do you use the most?
This will help us personalize your experience.

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen


Confession: My sleep hygiene could probably benefit from an intervention. I feel like I can never get enough sleep. Between juggling a beyond-busy work schedule, maintaining my fitness routine, attempting to live a clutter-free life, and late nights binging YouTube videos on topics ranging from the latest and greatest Costco finds to the hottest beauty tea on IPSY’s Hitting Pan podcast—I don’t know how and when I’m supposed to get anywhere near the recommended seven to nine hours of sleep each night. 

So, when I was asked to review the TARTE™ Fake Awake™ Eye Highlight, I jumped at the chance. Has TARTE™ really created a magical eyeliner that allows you to fake it (beauty sleep) ’til you make it, resulting in a bigger, brighter, wide-awake look? Is this all too good to be true? In the name of beauty science, I put it to the test. Keep reading to find out if this “trick in a stick™” actually delivers game-changing results. 

TARTE™ Fake Awake™ Eye Highlight

What You Need to Know About the Fake Awake™ Eye Highlight

When my TARTE™ Fake Awake™ Eye Highlight arrived, I was very excited. I quickly ripped the package open and inspected the goods. I received the nude color (spoiler alert: you might receive it in your July Glam Bag!), which is designed to neutralize your waterline. After a little research on the brand’s website and trusty TikTok, I learned that you can also use this to brighten the inner corner of your eyes, brow bone, nose bridge, and Cupid’s bow. I was ready to get to work. Luckily, the twist-up pen made applying the waterproof gel eyeliner a breeze, gliding on smoothly and blending easily for flawless coverage. Plus, it’s powered by aloe vera, antioxidants, and none of the bad stuff.

Fake Awake™ Eye Highlight’s nude gel formula glides on effortlessly.

Let’s Look Alive (AKA My Testing Strategy)

To start, I casually tested out the Fake Awake™ Eye Highlight on only one eye (my left eye in the photo below) and was immediately impressed by the “eye-opening” results. It shockingly made my left eye “pop” and appear bigger and brighter. But, would it last all day, and would I still feel the same about it by the end of the night? I decided to wear this on only one eye throughout the day, and then checked to see how “awake” I still looked by the time I was ready for my nighttime skincare routine.

Day 1: TARTE™ Fake Awake™ Eye Highlight applied to only my left eye in the photo.

To my delight, my left eye (the one with the product on it), still looked significantly bigger, brighter, and “more alive” when compared to my right eye, which was au natural. My left eye still looked the same as when I first applied it in the morning, and removing it was super easy with micellar water or an oil-based cleanser. 

Day 2: Before applying TARTE™ Fake Awake™ Eye Highlight

My second day using it, I applied the Fake Awake™ Eye Highlight along the inner rims and corners of both of my eyes, as well as along my brow bone, the bridge of my nose, and Cupid’s bow. I wore this all day and once again felt a long-lasting surge of glowing confidence when it came to the appearance of my eyes and other facial features. 

Day 2: After applying TARTE™ Fake Awake™ Eye Highlight to my waterline, inner corners of my eyes, brow bone, Cupid’s bow, and the bridge of my nose

Key Takeaways 

My final verdict: Don’t sleep on the TARTE Fake Awake™ Eye Highlight. The hype is real and it definitely performs. Whether you’re a sleep-deprived insomniac or a well-rested sleeping beauty, anyone and everyone who’s ready for a quick eye boost can benefit from the incredible results. It does what the brand claims, helping you look like you’ve had “eight hours of beauty sleep…for the nights you only got four.” It’s effortless application makes it perfect for both makeup aficionados and makeup newbies (like me). I’ll definitely be adding this as a staple to my morning routine and can’t wait to keep looking “more awake.”

Want in on all the tips, tricks, and top picks to ace your beauty game? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

Like this article? Share it with your friends by clicking the icons below!

Share Article
Article Last Updated June 24, 2024 12:00 AM