1. ...
  2. /
  3. Mascara
  1. Shop All
  2. /
  3. Makeup
  4. /
  5. Eyes
  6. /
  7. Mascara

BENEFIT COSMETICS

They're Real! Lengthening Mascara in Jet Black

Deluxe Mini

•
Resized Media/BenefitThey ReReal Mascara JetBlack 1997 Swatch
Resized Media/1125 OG AO InHand 1 BENEFITCOSMETICSThey ReReal LengtheningMascara 1387
Resized Media/ET TheyreReal Product Swatch Black 1
Resized Media/BenefitThey ReReal Mascara JetBlack 1997 Swatch
Resized Media/1125 OG AO InHand 1 BENEFITCOSMETICSThey ReReal LengtheningMascara 1387
Resized Media/ET TheyreReal Product Swatch Black 1
Sold Out
ColorJet Black
Subscribe to IPSY

Why You'll Love It

This jet-black mascara from lengthens, lifts, and defines to help give you a wide-eyed look that lasts. The custom brush grabs every lash from root to tip to boost separation, curl, and drama, while conditioning ingredients help hydate for a soft, flexible finish.
Wiggle the brush from root to tip to coat every lash for maximum length and separation.

Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/: Iron Oxides (Ci 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891)]. N° 05827/N

Founded by two sisters in San Francisco, this quirky brand puts the fun back in makeup without sacrificing any of the quality. From iconic packaging to groundbreaking formulas (Benetint, anyone?), BENEFIT COSMETICS is beloved across the world for good reason.
Shop All Brand Products

You May Also Like

DOLL 10 BEAUTY

She's An Icon Precision Mascara

Full Size

Black

$26.00

<p><strong>Value: </strong>$24<br><strong>Size: </strong>12 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Your new fave vegan mascara has entered the chat. This mineral-based formula dramatically volumizes lashes for fluttery, fanned-out fullness while it nourishes and conditions.<br><strong>How to Use It: </strong>Position wand horizontally and sweep upward from root to tip to achieve length and lift. Wiggle from side-to-side to volumize, then use the tapered peak of the brush to separate and define. Layer generously to achieve full, fluffy volume.<br><strong>About the Brand: </strong>When a brand’s motto is “full of what’s good, free of what’s fake,” you know you’re getting the best—and that’s exactly what BAREMINERALS delivers.</p>

BAREMINERALS

LASHTOPIA® Mega Volume Mineral-Based Mascara in Black

Full Size

Black

$24.00

<p><strong>Value: </strong>$28<br><strong>Size: </strong>8 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>This mascara brings the drama—length, volume, and definition—with a nourishing formula that helps lift and strengthen every lash. Infused with acai oil, antioxidant-rich tea extract, and lash-loving vitamin C, it’s the glow-up your lashes deserve.<br><strong>How to Use It: </strong>Starting at the base of your upper lashes, wiggle the wand upward to coat from root to tip. Layer up for extra impact—no flaking, smudging, or crunchy lash crimes here.<br><strong>About the Brand: </strong>ĀTHR BEAUTY’s mission is to make clean makeup that you’ll love using without harming the planet. On top of creating the first-ever zero-waste eyeshadow palette, their formulas use upcycled ingredients and recyclable packaging.</p>

ĀTHR BEAUTY

The Comeback Mascara

Full Size

Black

$28.00

<p><strong>Value: </strong>$26<br><strong>Size: </strong>8 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Extend and define your lashes to wow-inducing new levels with this lengthening mascara. This precision formula coats every last lash for the ultimate length.<br><strong>How to Use It: </strong>Wiggle the wand from root to tip for max lash impact.<br><strong>About the Brand: </strong>Makeup artist LAURA GELLER’s eponymous line was created to help everyone feel special, whether it’s a weekday or their wedding day.</p>NEW

LAURA GELLER

On & On Lashes Lengthening Mascara

Full Size

Black

$26.00

<p><strong>Size: </strong>0.10 oz, Deluxe Mini<br><strong>Product Type: </strong>Face Primer<br><strong>Why You'll Love It: </strong>This featherweight primer is a multitasking marvel, smoothing away the appearance of pores, locks in makeup, and absorbs excess oils for a flawless and natural-looking matte finish that lasts. Powerhouse ingredients, like niacinamide (a form of vitamin B3) and rose hip extract, help to brighten dull skin and improve hydration while reducing oil production to cut down on shine.<br><strong>How to Use It: </strong>After your skincare routine and before you apply makeup, smooth a pea-size amount over your face (concentrating on your shiny spots) and allow the primer to fully absorb.<br><strong>About the Brand: </strong>Founded by two sisters in San Francisco, this quirky brand puts the fun back into makeup without sacrificing any of the quality. From iconic packaging to groundbreaking formulas BENEFIT COSMETICS is beloved across the world for good reason.</p>

BENEFIT COSMETICS

The POREfessional Matte Primer

Deluxe Mini

<p><strong>Value: </strong>$40<br><strong>Size:</strong> 10 ml, Full Size<br><strong>Product Type:</strong> Mascara<br><strong>What It Does:</strong> This mascara coats your fringe in carbon-black pigments that add extreme length and curl to every individual lash. You’ll love how fanned-out and flirty the fiber-based formula will make your lashes look. <br><strong>How to Use It:</strong> Start at the base of your lash line, and wiggle the wand up and out toward the tips. Don’t be afraid to keep building up your lashes to your desired length.<br><strong>About the Brand:</strong> Dr. Lara Devgan’s award-winning and editor-approved skincare line has been praised for its integration of luxury and scientifically backed ingredients that are designed to provide users with real results. Expanding on her medical expertise, Dr. Devgan aims to vertically integrate her surgical practice with her skincare line to provide users with clinically proven ingredients.</p>

DR. LARA DEVGAN SCIENTIFIC BEAUTY

Extreme Lengthening Mascara

Full Size

$40.00

NEW

LAURA GELLER

Lash Echo Extreme Volumizing Mascara

Full Size

Black

$28.00

BABE LASH

BABE LASH Big Energy Hair Kit

Full Size

$80.00

KJAER WEIS

Im-Possible Mascara

Full Size

Brown

$26.00

<p><strong>Value: </strong>$32<br><strong>Size: </strong>7.5 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Treat your lashes to this ultra-lengthening and volumizing mascara, infused with nourishing biotin and jojoba oil for lash-loving benefits. The advanced tubing formula helps prevent smudging and flaking and is designed for easy, mess-free removal, while the cone-shaped silicone brush wraps the formula around each lash, lifting and separating them.<br><strong>How to Use It: </strong>Apply from base to tips of lashes, wiggling wand as you pull through to coat each lash.<br><strong>About the Brand: </strong>LAVAA BEAUTY’s mission is to empower people of all ages and styles to feel creative and confident, whether you're getting ready for work or play. They’re known for creating everyday wearable styles while still letting current trends shine through. </p>

LAVAA BEAUTY

No Chill Mascara

Full Size

Brown

$32.00

View All Products