1. ...
  2. /
  3. Mascara
  1. Shop All
  2. /
  3. Makeup
  4. /
  5. Eyes
  6. /
  7. Mascara

HALF CAKED

Eye Defy Zero Gravity Mascara

Full Size (13 g)

•

$18.00

Resized Media/HalfCakedMascaraSWATCH
Resized Media/HalfCakedMascaraSWATCH
Sold Out
Subscribe to IPSY

Why You'll Love It

Clean

Cruelty-Free

Vegan

Introducing Eye Defy Zero Gravity Mascara: the ultimate solution for gravity-defying lashes. The non-irritating and hypoallergenic formula effortlessly lifts, curls, and defines without clumping or flaking. A few swipes and you’ll be on your way to creating lashes that are light as air yet bold as can be.

Starting at the base of your lashes, wiggle the wand upwards to coat each hair then repeat to achieve your desired look.
Water, Copernicia Cerifera (Carnauba) Wax, Cyclopentasiloxane, Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Wax, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Biotin, Tocopheryl Acetate, Glycerin, Butylene Glycol, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7. +/- (May Contain): Iron Oxides.
Founded in 2006 by BFFs and sisters Nicole and Erica, HALF CAKED prides itself on formulating products that are clean, gentle on skin, and inclusive for all skin tones.
Shop All Brand Products

You May Also Like

NEW

LAURA GELLER

Lash Echo Extreme Volumizing Mascara

Full Size

Black

$28.00

<p><strong>Value: </strong>$32<br><strong>Size: </strong>7.70 ml, Full Size<br><strong>Product Type:  </strong>Mascara<br><strong>Why You'll Love It: </strong>Volumize, lengthen, curl, and condition with a mascara that delivers 100% sexy lashes with a 98% naturally-derived formula.* This iconic hourglass-shaped brush separates and coats each lash with our intense black formula, creating lashes that are defined and stretched to unbelievable lengths.<br><strong>How to Use It: </strong>STEP 1: Apply the first coat from the root of the lash to the tips.STEP 2: Wiggle the wand between the lashes for a richer deposit of mascara to thicken lash appearance.STEP 3: One coat provides all the length and volume you need, but the formula can be layered for added intensity. (Bottom Lashes) STEP 1: Apply to lower lashes first to prevent wet mascara from transferring to the top lid.STEP 2: Start at the base of your lashes for a great curl and solid foundation. Wiggle and roll through the lashes to

TOO FACED

Naturally Better Than Sex Mascara in Black

Full Size

Black

$32.00

LAST CALL

KJAER WEIS

Volumizing Mascara

Full Size

$24.00

<p><strong>Value: </strong>$32<br><strong>Size: </strong>7.5 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Treat your lashes to this ultra-lengthening and volumizing mascara, infused with nourishing biotin and jojoba oil for lash-loving benefits. The advanced tubing formula helps prevent smudging and flaking and is designed for easy, mess-free removal, while the cone-shaped silicone brush wraps the formula around each lash, lifting and separating them.<br><strong>How to Use It: </strong>Apply from base to tips of lashes, wiggling wand as you pull through to coat each lash.<br><strong>About the Brand: </strong>LAVAA BEAUTY’s mission is to empower people of all ages and styles to feel creative and confident, whether you're getting ready for work or play. They’re known for creating everyday wearable styles while still letting current trends shine through. </p>

LAVAA BEAUTY

No Chill Mascara

Full Size

Brown

$32.00

BUTTER LONDON

Soho SHOW Mascara

Full Size

Black

$20.00

DOLL 10 BEAUTY

She's An Icon Precision Mascara

Full Size

Black

$26.00

<p><strong>Value: </strong>$28<br><strong>Size: </strong>8 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>This mascara brings the drama—length, volume, and definition—with a nourishing formula that helps lift and strengthen every lash. Infused with acai oil, antioxidant-rich tea extract, and lash-loving vitamin C, it’s the glow-up your lashes deserve.<br><strong>How to Use It: </strong>Starting at the base of your upper lashes, wiggle the wand upward to coat from root to tip. Layer up for extra impact—no flaking, smudging, or crunchy lash crimes here.<br><strong>About the Brand: </strong>ĀTHR BEAUTY’s mission is to make clean makeup that you’ll love using without harming the planet. On top of creating the first-ever zero-waste eyeshadow palette, their formulas use upcycled ingredients and recyclable packaging.</p>NEW

ĀTHR BEAUTY

The Comeback Mascara

Full Size

Black

$28.00

<p></p><ul><li>Besides delivering major volume, it’s made with beeswax to condition your lashes, collagen for shine, and carnauba wax to prevent the formula from clumping when you apply. </li> <br>The rich, black color goes on smooth and keeps your <li>lashes lifted for hours (no need to reapply). </li> <br><li>The bristles are designed to grab onto every lash, and coat them in color from root to tip. </li><p></p></ul>

RODIAL

Glamolash Mascara XXL

Deluxe Mini

Black

<p><strong>Size: </strong>3 g, Deluxe Mini<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Your quest for ultra-lifted lashes that defy gravity ends here! This newly launched mascara creates the perfect lift-off for every lash. Watch as each swipe gets them sky high, thanks to aero-particles (that’s right—the ultra-light material used in space technology!), so lashes are sky-high and never weighed down. Plus, the water-resistant formula also prevents smudging and smearing. Now that’s outta this world! Say hello BENEFIT COSMETIC’s latest launch, this lash-magnifying mascara.<br><strong>How to Use It: </strong>Apply the mascara starting at the roots of your lashes, then wiggle the brush up and out through the tips.<br><strong>About the Brand: </strong>Founded by two sisters in San Francisco, this quirky brand puts the fun back in makeup without sacrificing any of the quality. From iconic packaging to groundbreaking formulas (Benetint, anyone?) BENEFIT CO

BENEFIT COSMETICS

Mini BADgal Bounce Volumizing Mascara

Deluxe Mini

Pump’d Up Black

<p><strong>Value: </strong>$24<br><strong>Size: </strong>12 ml, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong>Your new fave vegan mascara has entered the chat. This mineral-based formula dramatically volumizes lashes for fluttery, fanned-out fullness while it nourishes and conditions.<br><strong>How to Use It: </strong>Position wand horizontally and sweep upward from root to tip to achieve length and lift. Wiggle from side-to-side to volumize, then use the tapered peak of the brush to separate and define. Layer generously to achieve full, fluffy volume.<br><strong>About the Brand: </strong>When a brand’s motto is “full of what’s good, free of what’s fake,” you know you’re getting the best—and that’s exactly what BAREMINERALS delivers.</p>

BAREMINERALS

LASHTOPIA® Mega Volume Mineral-Based Mascara in Black

Full Size

Black

$24.00

View All Products