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Whats Up Beauty
Posy-tivity Lightweight Hydrating Face Primer
30 ml
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Prepare your canvas with this hydrating primer, designed to prolong makeup wear and leave a dewy glow. This water-based, fragrance-free formula effortlessly absorbs into the skin, leaving behind a smooth, slightly tacky base for makeup application. Infused with niacinamide, hyaluronic acid, vitamin C, and vitamin E, it not only extends makeup longevity but also nourishes and moisturizes your skin.
Spread the primer over your face, let it dry for at least a minute, then follow with foundation or wear it without makeup for a natural dewy look.


Water (Aqua), Propylene Glycol Dicaprylate, Propanediol, Ceteareth-6 Olivate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Microcrystalline Cellulose, Phenoxyethanol, Tocopheryl Acetate, Niacinamide, Aluminum Starch Octenylsuccinate, Polyacrylate Crosspolymer-6, Olea Europaea (Olive) Oil Unsaponifiables, Caprylyl Glycol, Xanthan Gum, Ethylhexylglycerin, Ammonium Polyacryloyldimethyl Taurate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Olive Oil Unsaponifiables, Isohexadecane, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Polysorbate 80, Sorbitan Oleate, t-Butyl Alcohol.

WHATS UP BEAUTY was brought to life by Alena Monson, an Arizona-based entrepreneur and social media influencer who wanted to build an inspired brand where fun, wearable colors meet clean formulas.

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