1. ...
  2. /
  3. Foundation
  1. Shop All
  2. /
  3. Makeup
  4. /
  5. Complexion
  6. /
  7. Foundation

KVD BEAUTY

Good Apple Foundation Balm

Full Size (10 g)

•

$43.00

Resized Media/0323uao KVDBEAUTYGoodAppleSkinPerfectingFoundationBalminDeep094
Resized Media/1041306 KVDVB Good Apple Swatch1 Deep094
Resized Media/0323uao KVDBEAUTYGoodAppleSkinPerfectingFoundationBalminDeep094
Resized Media/1041306 KVDVB Good Apple Swatch1 Deep094
Sold Out
Variant selected 4
ColorDeep 094
Subscribe to IPSY

Why You'll Love It

Full, flawless coverage in one swipe? That’s all it takes for this lightweight foundation balm to mute blemishes, tattoos, dark circles—you name it. It’s infused with apple extract and sodium hyaluronate to nourish and hydrate dry skin (but oily skin types can enjoy it too with a little powder).

The packaging is recyclable, the formula is vegan, and it’s totally cruelty-free.

Don’t go overboard—a little goes a long way. Use a damp sponge if you’re not looking for full coverage but still want to blur imperfections. Use a foundation brush if you’re looking for maxed-out coverage. Use your fingers to sheer it out. Experiment with which method works best for you—this balm really is versatile and works with everyone’s skin differently.

Triethylhexanoin, Octyldodecanol, Silica, Dimethicone, Dibutyl Lauroyl Glutamide, Octyldodecyl Neopentanoate, Disteardimonium Hectorite, Isostearyl Alcohol, Oleyl Alcohol, Polymethyl Methacrylate, Pyrus Malus (Apple) Fruit Extract, Disodium Stearoyl Glutamate, Mica, Hydrolyzed Sodium Hyaluronate, Polysilicone-11, Aqua/Water/Eau, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Aluminum Hydroxide, Carthamus Tinctorius (Safflower) Seed Oil, Hexylene Glycol, Tocopheryl Acetate, Tocopherol, Ascorbic Acid, Decyl Glucoside, Glycerin, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Saccharomyces/Magnesium Ferment, Glycine, Alanine, Serine, Valine, Saccharomyces/Copper Ferment, Potassium Sorbate, Saccharomyces/Silicon Ferment, Isoleucine, Proline, Threonine, Saccharomyces/Zinc Ferment, Hyaluronic Acid, Saccharomyces/Iron Ferment, Silanetriol, Citric Acid, Sorbic Acid, Histidine, Phenylalanine. May contain/Peut contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

KVD BEAUTY celebrates the individual while rejecting conventional beauty standards and conformity. They accept the beauty of our uniqueness and flaws, which is why their vegan and cruelty-free formulations are made for everyone in mind.

Shop All Brand Products

You May Also Like

<p><span style=font-weight: bold;>What It Is: </span>Our iconic Good Apple Foundation is now a concealer. We took that same lightweight full coverage you lost your sh*t over and put it into an extreme long-wear concealer for undereyes + beyond.</p><p><br></p>LAST CALL

KVD BEAUTY

Good Apple Concealer

Full Size

Deep 183

$30.00

<ul><li dir=ltr role=presentation>Developed with an exclusive, high-speed HyperWhip™ process, this silky smooth formula is whisked into a light-as-air texture for unparalleled blendability.</li><li dir=ltr role=presentation>It’s never chalky or lifeless. The velveteen matte finish has a multidimensional effect, like naturally gorgeous, healthy skin.</li><li dir=ltr role=presentation>It is a weightless, buildable full-coverage foundation with a natural matte finish that wears for up to 24 hours.</li><li dir=ltr role=presentation>White Birch Extract soothes and brightens skin.</li><li dir=ltr role=presentation>Hyaluronic Acid supports natural moisture and helps prep skin for a smooth canvas.</li><li dir=ltr role=presentation>Weighing in at 1 fl oz</li><li dir=ltr role=presentation><em>Full Size, MSRP $40</em></li></ul>

BEAUTYBLENDER®

Bounce™ Liquid Whip Long Wear Foundation

4.20 (Dark)

$40.00

<p><strong>Value: </strong>$42<br><strong>Size: </strong>0.63 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>Introducing the Beauty Balm Serum Boosted Skin Tint: a first-of-its-kind tinted solid serum-boosted formula with sheer-to-light coverage for glowy skin. Packed with eight skin-loving ingredients, it delivers a natural finish with a side of serious skin-loving care, and the luxuriously silky texture blends seamlessly while feeling weightless on your skin. <br><strong>How to Use It: </strong>Apply directly on bare skin, starting in the center of your face and blending outward using fingertips. Build coverage as needed by applying the product to your fingers, then using pressing motions with your fingertips on targeted areas.<br><strong>About the Brand: </strong>Founder Anastasia Soare has been a go-to beauty specialist for top celebrities for years and has single-handedly turned perfect brows and youthful eyes into essential acceLIMITED TIME DEAL

ANASTASIA BEVERLY HILLS

Beauty Balm Serum Boosted Skin Tint

Full Size

Shade 15 (deep with a warm undertone)

$42.00

<p><strong>Value: </strong>$54<br><strong>Size: </strong>1 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>This weightless, waterproof foundation helps deliver buildable coverage with up to 12 hours of fade-proof wear. Blurring bamboo silk powders help smooth the look of pores and fine lines, while camellia seed oil, vitamin E, and cacao extract help protect against environmental stressors.<br><strong>How to Use It: </strong>Begin with one pump (a little product goes a long way). Blend with a dense buffing brush in sweeping motions—or dab and smooth with fingers.<br><strong>About the Brand: </strong>Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.”</p>LIMITED TIME DEAL

LAURA MERCIER

Real Flawless Weightless Perfecting Foundation

Full Size

1C1 Cool Vanille

$54.00

LIMITED TIME DEAL

NATASHA DENONA

Hy-Glam Powder Foundation

Full Size

R2 - Fair - Light Rosy

$55.00

LAST CALL

TOUCH IN SOL

Pretty Filter In My Heart Stick Foundation

Full Size

Dark

$32.00

<p><strong>Value: </strong>$50<br><strong>Size: </strong>0.35 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>Looks like makeup, acts like skincare. This weightless complexion stick melts in and moves with you, wearing seamlessly for up to 12 hours. Buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish. Over time, potent anti-aging ingredients help firm, smooth, and soften the appearance of lines and wrinkles—for healthier-looking skin with every swipe.<br><strong>How to Use It: </strong>To conceal, use your fingers or a small brush to pick up product and gently pat into skin. For all-over coverage, swipe directly onto your skin and blend with your fingers.<br><strong>About the Brand: </strong>ILIA BEAUTY creates clean, skin-centric makeup powered by active levels of skincare ingredients.</p>LIMITED TIME DEAL

ILIA BEAUTY

Skin Rewind Complexion Stick

Full Size

Tupelo 9N

$50.00

<p><strong>Value: </strong>$48<br><strong>Size: </strong>30 ml, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>Supercharged with peptides, vitamins C and E, ferulic acid, and bakuchiol, this skincare-meets-makeup formula gives all the skin-loving goodness of a serum in the form of a full-coverage foundation.<br><strong>How to Use It: </strong>Apply a smooth, even layer all over your skin.<br><strong>About the Brand: </strong>High-tech formulas, powerful superfoods, and a focus on complexion perfection make YENSA BEAUTY a must-have.</p>LIMITED TIME DEAL

YENSA BEAUTY

Super Serum Silk Natural Glow Hydrating Peptide Foundation

Full Size

Deep Golden

$48.00

<p><strong>Value: </strong>$44<br><strong>Size: </strong>1 oz, Full Size<br><strong>Product Type:  </strong>Foundation<br><strong>Why You'll Love It: </strong>Want a foundation that delivers a luminous, weightless finish that looks like real skin, but better? This breathable, buildable formula seamlessly blends to blur imperfections while enhancing your natural glow. Infused with hydrating and skin-loving ingredients, it keeps your complexion fresh, radiant, and comfortable all day.<br><strong>How to Use It: </strong>Apply with a brush, sponge, or fingertips, starting at the center of your face and blending outward. Build coverage as needed for a flawless, skin-like finish.<br><strong>About the Brand: </strong>MAKEUP BY MARIO is a beauty brand created by celebrity makeup artist Mario Dedivanovic, known for his expert techniques and iconic, red-carpet-ready looks. With a focus on enhancing natural beauty, the line offers high-performance products designed for everyone, from beginners toLIMITED TIME DEAL

MAKEUP BY MARIO

SurrealSkin™ Foundation in 13 W

Full Size

13 W

$44.00

<p><strong>Value: </strong>$55<br><strong>Size: </strong>1 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>This foundation is what happens when makeup and skincare fully team up. It gives you breathable, buildable coverage that helps smooth texture, blur pores, and make your skin look instantly more even. Bonus: It’s packed with skincare ingredients that help your complexion look clearer and more radiant over time.<br><strong>How to Use It: </strong>Apply with fingers, a brush, or a sponge starting at the center of your face, then blend outward. Build up anywhere you want a little extra coverage.<br><strong>About the Brand: </strong>NARS COSMETICS in a word? Iconic. The high-fashion, high-style, high-beauty brand from artist and photographer François Nars is nothing short of makeup magic.</p>

NARS COSMETICS

Light Reflecting™ Advanced Skincare Foundation in Santa Fe - M2

Full Size

Santa Fe - M2

$55.00

View All Products