1. ...
  2. /
  3. Blush
  1. Shop All
  2. /
  3. Makeup
  4. /
  5. Cheek
  6. /
  7. Blush

RARE BEAUTY

Soft Pinch Liquid Blush

Full Size (7.5 ml)

•

$25.00

Resized Media/RARE BEAUTY Soft Pinch Liquid Blush Believe
Resized Media/RAREBEAUTYSoftPinchLiquidBlushBelieve 11011 Swatch
Resized Media/1025 BOXY Choice InHand SLIDE24 RAREBEAUTYSoftPinchLiquidBlush Believe 6443
Resized Media/11025 BOXY BYB 2 Slide6 1x1 0958 1
Resized Media/RARE BEAUTY Soft Pinch Liquid Blush Believe
Resized Media/RAREBEAUTYSoftPinchLiquidBlushBelieve 11011 Swatch
Resized Media/1025 BOXY Choice InHand SLIDE24 RAREBEAUTYSoftPinchLiquidBlush Believe 6443
Resized Media/11025 BOXY BYB 2 Slide6 1x1 0958 1
Sold Out
Variant selected 1
ColorBelieve (true mauve)
Subscribe to IPSY

Why You'll Love It

Cruelty-Free

Vegan

The blush’s lightweight, cushiony liquid texture delivers a natural, just-pinched flush that blends effortlessly and feels like skin—not makeup. Infused with hydrating ingredients, it builds beautifully without drying or creasing, giving you a fresh, radiant glow that lasts all day.
Dab a tiny dot (emphasis on tiny, a little goes a long way!) onto the back of your hand, then blend onto the apples of your cheeks with your fingertips, a brush, or a beauty sponge. Gently buff in upward strokes toward the temples for a seamless, dewy finish.
Hydrogenated Polyisobutene, Hydrogenated Poly (C6-14 Olefin), Mica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Isododecane, Disteardimonium Hectorite, 1,2-Hexanediol, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
RARE BEAUTY, the brainchild of superstar Selena Gomez, is breaking down unrealistic standards of perfection by creating makeup that’s made to feel good in and celebrates who you are.
Shop All Brand Products

You May Also Like

NEW

M2Ü NYC

Hydrating Liquid Blush

Full Size

Mixed Berry

$14.00

<p><strong>Value: </strong>$36<br><strong>Size: </strong>4.50 g, Full Size<br><strong>Product Type: </strong>Blush<br><strong>Why You'll Love It: </strong>Meet the do-it-all cream color that makes getting ready feel effortless. This buttery, super-blendable stick melts into your skin on contact, giving your cheeks and lips a soft, healthy flush. The creamy texture is powered by nourishing shea butter and avocado oil to help keep your skin comfortable and smooth while you build color from sheer to bold.<br><strong>How to Use It: </strong>Swipe the stick directly onto your cheeks or lips and blend with your fingers, a brush, or a sponge.<br><strong>About the Brand: </strong>ILIA BEAUTY creates clean, skin-centric makeup powered by active levels of skincare ingredients.</p>

ILIA BEAUTY

Multi Stick

Full Size

All of Me (watermelon pink)

$36.00

ICONIC LONDON

Blurring Blush Sticks

Full Size

Mimosa Bloom

$29.00

<p><strong>Value: </strong>$30<br><strong>Size: </strong>0.34 oz, Full Size<br><strong>Product Type: </strong>Blush<br><strong>Why You'll Love It: </strong>This refreshing, serum-light liquid blush delivers a sheer, just-pinched flush that melts right into your skin—no cakiness, no drama. Infused with hydrating hyaluronic acid, it cools on contact and builds like a dream for cheeks that look juicy, dewy, and lit from within.<br><strong>How to Use It: </strong>Twist at the base until the product flows through. Dab directly on your cheeks and blend with your fingers or a blush brush for a gorgeous pop of color.<br><strong>About the Brand: </strong>Makeup artist LAURA GELLER’s eponymous line was created to help everyone feel special, whether it’s a weekday or their wedding day.</p>

LAURA GELLER

Serum Blush

Full Size

Graceful Guava (bright coral)

$30.00

<p><strong>Value: </strong>$28<br><strong>Size: </strong>15 ml, Full Size<br><strong>Product Type: </strong>Blush<br><strong>Why You'll Love It: </strong>Part blush, part bronzer, this skin-loving hybrid will leave you sun-kissed and effortlessly glowy. It helps to smooth out the look of skin imperfections while building radiant, blendable color in a flash. The creamy gel-cream formula is loved for its ability to leave your skin looking naturally luminous all day.<br><strong>How to Use It: </strong>Squeeze a pearl-sized dot onto cheeks and blend upward toward the temples with fingertips or a brush. Build as needed, then sweep leftover product across the bridge of your nose for a natural, sun-kissed finish.<br><strong>About the Brand: </strong>When a brand’s motto is “full of what’s good, free of what’s fake,” you know you’re getting the best—and that’s exactly what BAREMINERALS delivers.</p>24-HOUR OFFER

BAREMINERALS

Complexion Rescue Liquid Blonzer

Full Size

Kiss of Spice (warm bronze)

$28.00

<p><strong>Value: </strong>$28<br><strong>Size: </strong>15 ml, Full Size<br><strong>Product Type:&nbsp; </strong>Blush/Highlighter<br><strong>Why You'll Love It: </strong>An innovative clean blush + highlighter gel-cream hybrid.Look, feel and stay dewy all day with this innovative, clean gel-cream highlighter that gives a subtle, translucent lit from within, rosy glow.<br><strong>How to Use It: </strong>FINGERTIP Application is recommended. 1. Squeeze a pearl-sized dot onto cheek and blend with fingertip or Blooming Blush Brush. Repeat to build color intensity. 2. We suggest starting at the top of the cheek bone, down onto the cheek and back upward above the brow creating a C shape. <br><strong>About the Brand: </strong>When a brand’s motto is “full of what’s good, free of what’s fake,” you know you’re getting the best—and that’s exactly what BAREMINERALS delivers.</p>24-HOUR OFFER

BAREMINERALS

COMPLEXION RESCUE® Highlighting Blush in Opal Glow

Full Size

Opal Glow

$28.00

<p><strong>Value: </strong>$10<br><strong>Size: </strong>0.33 oz, Full Size<br><strong>Product Type: </strong>Blush<br><strong>Why You'll Love It: </strong>This glow-boosting liquid highlighter blush hybrid delivers a soft, luminous sheen that looks lit-from-within—never glittery. The lightweight, buildable formula blends seamlessly into skin, while hydrating 2% squalane keeps your glow looking fresh and dewy. <br><strong>How to Use It: </strong>Twist open and use the cushion-tip applicator to dot onto the high points of your face—think cheekbones, brow bones, bridge of the nose, and cupid’s bow. Blend with your fingertips, a sponge, or a brush for instant, seamless glow.<br><strong>About the Brand: </strong>E.L.F. COSMETICS creates quality beauty products for makeup novices and professionals alike. With a wide array of products and tools, there’s something for everyone.</p>24-HOUR OFFER

E.L.F. COSMETICS

Halo Glow Highlight Beauty Wand

Full Size

Magic Hour

$10.00

<p><strong>Value: </strong>$33<br><strong>Size: </strong>15 ml, Full Size<br><strong>Product Type: </strong>Blush<br><strong>Why You'll Love It: </strong>Put the finishing pats on any no-makeup makeup look with this natural cheek color in a bronze cappuccino shade. This skincare-meets-makeup must-have is infused with ultra-moisturizing raspberry seed and prickly pear for up to 12 hours of ultimate weightless tinted hydration.<br><strong>How to Use It: </strong>Apply with fingers, blending and smoothing on your cheeks—building coverage where needed.<br><strong>About the Brand: </strong>Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.”</p>24-HOUR OFFER

LAURA MERCIER

Tinted Moisturizer Blush

Full Size

Coastline

$33.00

<p><strong>Value: </strong>$22<br><strong>Size: </strong>7.50 ml, Full Size<br><strong>Product Type: </strong>Blush <br><strong>Why You'll Love It: </strong>Your blush obsession has met its match with this multi-use formula. Buildable, blendable, and long-lasting, this blush can be applied with your fingers, a sponge, or a brush—and on both your cheeks and lips for a monochromatic makeup moment.<br><strong>How to Use It: </strong>Shake gently before use. Apply one to two small dots onto your cheeks using your applicator or your fingertips, then blend upward. Layer for more intensity.<br><strong>About the Brand: </strong>BYOD (BE YOUR OWN DESIRE) seeks to empower people to love and embrace their true selves through the art of makeup.</p>24-HOUR OFFER

BYOD

Blush Concoction Liquid Blush

Full Size

Berry Obsession (Natural Berry Mauve)

$22.00

KJAER WEIS

Red Edition Compact: Cream Blush

Full Size

Blossoming

$40.00

View All Products