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Why You'll Love It

La Flor de México Palette 


Inspired by Becky G’s travels through México, this 18-shade palette pays homage to the motherland, inspired by las flores y la familia. The blue agave-infused shades come in mattes, shimmers, and metallics in tones reminiscent of Earth and nature.


Eterno Liquid Eyeliner in La Noche


Made with a petite brush tip for quick, easy, and precise application, mastering a novela-inspired bold wing has never been easier than with our liquid liner. Eterno is waterproof, smudge-proof, and vegan.