1. ...
  2. /
  3. Foundation
  1. Shop All
  2. /
  3. Makeup
  4. /
  5. Complexion
  6. /
  7. Foundation

UOMA

Say What?! Foundation

Full Size (1 oz)

•

$39.00

Resized Media/UOMACMP1074208 SAY WHAT FOUNDATION BROWN SUGAR T3W FULL 1
Resized Media/UOMACMP1074208 SAY WHAT FOUNDATION BROWN SUGAR T3W FULL 5
Resized Media/UOMACMP1074208 SAY WHAT FOUNDATION BROWN SUGAR T3W FULL 1
Resized Media/UOMACMP1074208 SAY WHAT FOUNDATION BROWN SUGAR T3W FULL 5
Sold Out
Variant selected 5
ColorBrown Sugar - T3w
Subscribe to IPSY

Why You'll Love It

<font face="Arial">UOMA’s same great formulas—now fragrance-free with brand-new packaging that’ll make you Say What?! This first-of-its-kind, multi-award-winning foundation blends skincare and makeup, formulated to meet your unique skin needs. Intelligent Biomimicry pigments deliver a skin-like, matte finish. Hydrating, weightless, and long-lasting? Sign us up.</font>

Shake well before use and apply onto clean skin. Use a buffing brush or sponge for best results and blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump = sheer to medium coverage, 2 pumps = medium to full coverage.

White Pearl: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, ALUMINA, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE, PSEUDANABAENA GALEATA EXTRACT. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Fair Lady: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, ALUMINA, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, VITIS VINIFERA EXTRACT [ VITIS VINIFERA (GRAPE) FRUIT EXTRACT ], PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Honey Honey: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, ALUMINA, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, ROSA HYBRID FLOWER EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Bronze Venus: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS, HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, ALUMINA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, CAMELIA SINENSIS EXTRACT [CAMELLIA SINENSIS LEAF EXTRACT]. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Brown Sugar: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, ALUMINA, TOCOPHEROL, CIRSIUM ERIOPHORUM CALLUS EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Black Pearl: AQUA (WATER), DIMETHICONE, TRISILOXANE, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS- HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, ISODODECANE, GLYCERIN, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, ALCOHOL, DISTEARDIMONIUM HECTORITE, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DI-C12-13 ALKYL TARTRATE, SILICA, POLOXAMER 338, TOCOPHEROL, SOLANUM LYCOPERSICUM (TOMATO) LEAF CELL CULTURE EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. [+/-] / MAY CONTAIN: CI 77891 [TITANIUM DIOXIDE], CI 77491 [IRON OXIDES], CI 77492 [IRON OXIDES], CI 77499 [IRON OXIDES], CI 77266 [BLACK 2].

For 5+ years, UOMA Beauty has celebrated individuality, culture, and community. Pronounced ‘uh-mah’—meaning beautiful—OUMA goes beyond skin tones —it's about self-expression, elevating voices, and creating a space where everyone belongs —because beauty is not just seen, it’s felt.

Shop All Brand Products

You May Also Like

<p><strong>Value: </strong>$50<br><strong>Size: </strong>0.35 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>Looks like makeup, acts like skincare. This weightless complexion stick melts in and moves with you, wearing seamlessly for up to 12 hours. Buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish. Over time, potent anti-aging ingredients help firm, smooth, and soften the appearance of lines and wrinkles—for healthier-looking skin with every swipe.<br><strong>How to Use It: </strong>To conceal, use your fingers or a small brush to pick up product and gently pat into skin. For all-over coverage, swipe directly onto your skin and blend with your fingers.<br><strong>About the Brand: </strong>ILIA BEAUTY creates clean, skin-centric makeup powered by active levels of skincare ingredients.</p>LIMITED TIME DEAL

ILIA BEAUTY

Skin Rewind Complexion Stick

Full Size

Tupelo 9N

$50.00

<p><strong>Value: </strong>$54<br><strong>Size: </strong>1 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>This weightless, waterproof foundation helps deliver buildable coverage with up to 12 hours of fade-proof wear. Blurring bamboo silk powders help smooth the look of pores and fine lines, while camellia seed oil, vitamin E, and cacao extract help protect against environmental stressors.<br><strong>How to Use It: </strong>Begin with one pump (a little product goes a long way). Blend with a dense buffing brush in sweeping motions—or dab and smooth with fingers.<br><strong>About the Brand: </strong>Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.”</p>LIMITED TIME DEAL

LAURA MERCIER

Real Flawless Weightless Perfecting Waterproof Foundation

Full Size

1C1 Cool Vanille

$54.00

<p><strong>Value: </strong>$55<br><strong>Size: </strong>1 oz, Full Size<br><strong>Product Type: </strong>Foundation<br><strong>Why You'll Love It: </strong>This foundation is what happens when makeup and skincare fully team up. It gives you breathable, buildable coverage that helps smooth texture, blur pores, and make your skin look instantly more even. Bonus: It’s packed with skincare ingredients that help your complexion look clearer and more radiant over time.<br><strong>How to Use It: </strong>Apply with fingers, a brush, or a sponge starting at the center of your face, then blend outward. Build up anywhere you want a little extra coverage.<br><strong>About the Brand: </strong>NARS COSMETICS in a word? Iconic. The high-fashion, high-style, high-beauty brand from artist and photographer François Nars is nothing short of makeup magic.</p>

NARS COSMETICS

Light Reflecting™ Advanced Skincare Foundation

Full Size

Deauville - L4

$55.00

LIMITED TIME DEAL

NATASHA DENONA

Hy-Glam Powder Foundation

Full Size

R2 - Fair - Light Rosy

$55.00

LIMITED TIME DEAL

YENSA BEAUTY

Super Serum Silk Matte Powder Peptide Foundation

Full Size

Fair 1

$47.00

<p><strong>Size: </strong>10 ml, Deluxe Mini<br><strong>Product Type:  </strong>Foundation<br><strong>Why You'll Love It: </strong>Get ready for next-level glow—this tint helps to hydrate and blur imperfections for a fresh, dewy finish that lets your real skin shine through. Infused with squalane, it supports moisture and gives your complexion that bouncy, lit-from-within vibe. Build up radiant coverage without ever feeling heavy or cakey.<br><strong>How to Use It: </strong>Apply one coat to use as a tinted moisturizer, and two coats for foundation coverage.<br><strong>About the Brand: </strong>GIRLACTIK was created with a single goal in mind—to create quality glitter products that last. Since then, founder Galit Strugano has expanded GIRLACTIK, offering high-efficacy makeup that sets trends instead of following ever-changing fads.</p>LIMITED TIME DEAL

GIRLACTIK

2-in-1 Luminous Tint Foundation

Deluxe Mini

F1 Fair

<p><strong>Value: </strong>$24<br><strong>Size: </strong>5 g, Full Size<br><strong>Product Type:  </strong>Concealer<br><strong>Why You'll Love It: </strong>A medium-to-full coverage concealer that brightens and eliminates the look of dark spots, blemishes, and more, setting to a natural demi-matte finish.<br><strong>How to Use It: </strong>To highlight, use the doe-foot applicator to apply to the high points of the face, including the undereye area and center of the forehead. Build and blend using a sponge or complexion brush (not included). To spot conceal, concentrate product on blemishes, redness, or dark spots prior to foundation.<br><strong>About the Brand: </strong>LYS BEAUTY is a confidently clean beauty brand founded and conceptualized by Tisha Thompson with skin-loving formulas, universal shade offerings, and high-performance results that redefine clean beauty.</p>LIMITED TIME DEAL

LYS BEAUTY

Bright Start Creamy Airbrush Concealer

Full Size

DPG1 MOCHA

$24.00

<p>Love Your Selfie™ is a Longwear Foundation &amp; Concealer formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish—choose from 100 shades!</p><p>Size: 0.3 oz, Full Size</p><p><br></p>LIMITED TIME DEAL

PÜR

4-in-1 Love Your Selfie Foundation & Concealer

Full Size

Vanilla LG6

$40.00

<p><strong>Value:&nbsp;</strong>$20<br><strong>Size:&nbsp;</strong>30 ml, Full Size<br><strong>Product Type:&nbsp;</strong>Foundation<br><strong>Why You'll Love It:&nbsp;</strong>This weightless, longwearing foundation gives medium, buildable coverage that diffuses imperfections instantly while keeping your skin hydrated for up to 16 hours. Infused with a Biomimetic HydroRelief Complex—featuring hyaluronic acid and natural humectants—it helps boost your skin's moisture balance, leaving you with a radiant, natural glow that lasts.<br><strong>How to Use It:&nbsp;</strong>Gently shake the bottle, then use a brush or sponge to blend one pump of foundation into your skin, adding more to build coverage<br><strong>About the Brand:&nbsp;</strong>MORPHE is a beauty brand that was created with creators in mind, but is now loved by both creators and beauty lovers. Their professional-but-affordable products are high quality, and the brand's inclusivity message encourages fans to be creative and boLAST CALL

MORPHE

Lightform Extended Hydration Foundation

Full Size

Deep 30W

$20.00

<p><strong>Value: </strong>$42<br><strong>Size: </strong>8 g, Full Size<br><strong>Product Type:  </strong> Foundation<br><strong>Why You'll Love It: </strong>This powder foundation glides on for buildable coverage while keeping your skin looking natural, fresh, and totally airbrushed. Infused with skin-loving minerals, it blurs imperfections, controls shine, and feels lightweight all day—no cakey vibes here.<br><strong>How to Use It: </strong>Use a brush or sponge to buff onto clean skin, blending evenly. Layer where you want more coverage and touch up anytime for a flawless, all-day finish.<br><strong>About the Brand: </strong>When a brand’s motto is “full of what’s good, free of what’s fake,” you know you’re getting the best—and that’s exactly what BAREMINERALS delivers.</p>LIMITED TIME DEAL

BAREMINERALS

BAREPRO® 24HR Skin-Perfecting Powder Foundation in Medium 35 Warm

Full Size

Light 20 Cool

$42.00

View All Products