UOMA
Say What?! Foundation
1.0 oz
•
$39.00
USE CODE CYBER10
USE CODE CYBER10

Variant selected 5
Why You'll Love It
UOMA’s same great formulas—now fragrance-free with brand-new packaging that’ll make you Say What?! This first-of-its-kind, multi-award-winning foundation blends skincare and makeup, formulated to meet your unique skin needs. Intelligent Biomimicry pigments deliver a skin-like, matte finish. Hydrating, weightless, and long-lasting? Sign us up.
Shake well before use and apply onto clean skin. Use a buffing brush or sponge for best results and blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump = sheer to medium coverage, 2 pumps = medium to full coverage.
White Pearl: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, ALUMINA, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE, PSEUDANABAENA GALEATA EXTRACT. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Fair Lady: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, ALUMINA, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, VITIS VINIFERA EXTRACT [ VITIS VINIFERA (GRAPE) FRUIT EXTRACT ], PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Honey Honey: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, ALUMINA, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, ROSA HYBRID FLOWER EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Bronze Venus: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS, HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, ALUMINA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, TOCOPHEROL, RUBUS IDAEUS LEAF CELL CULTURE, CAMELIA SINENSIS EXTRACT [CAMELLIA SINENSIS LEAF EXTRACT]. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Brown Sugar: AQUA (WATER), DIMETHICONE, ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, TRISILOXANE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS-HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, GLYCERIN, ALCOHOL, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, DISTEARDIMONIUM HECTORITE, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DEXTRIN PALMITATE, SILICA, DI-C12-13 ALKYL TARTRATE, POLOXAMER 338, ALUMINA, TOCOPHEROL, CIRSIUM ERIOPHORUM CALLUS EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE. MAY CONTAIN/ (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499). Black Pearl: AQUA (WATER), DIMETHICONE, TRISILOXANE, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, IPDI/DI-C12-13 ALKYL TARTRATE/BIS- HYDROXYETHOXYPROPYL DIMETHICONE COPOLYMER, CETYL PEG/PPG-10/1 DIMETHICONE, ISODODECANE, GLYCERIN, ETHYLENE/ACRYLIC ACID COPOLYMER, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, ALCOHOL, DISTEARDIMONIUM HECTORITE, SODIUM CHLORIDE, SORBITAN SESQUIOLEATE, TETRASODIUM EDTA, PHENOXYETHANOL, POTASSIUM SORBATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, C20-24 OLEFIN, DI-C12-13 ALKYL TARTRATE, SILICA, POLOXAMER 338, TOCOPHEROL, SOLANUM LYCOPERSICUM (TOMATO) LEAF CELL CULTURE EXTRACT, RUBUS IDAEUS LEAF CELL CULTURE, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE. [+/-] / MAY CONTAIN: CI 77891 [TITANIUM DIOXIDE], CI 77491 [IRON OXIDES], CI 77492 [IRON OXIDES], CI 77499 [IRON OXIDES], CI 77266 [BLACK 2].
For 5+ years, UOMA Beauty has celebrated individuality, culture, and community. Pronounced ‘uh-mah’—meaning beautiful—OUMA goes beyond skin tones —it's about self-expression, elevating voices, and creating a space where everyone belongs —because beauty is not just seen, it’s felt.