All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

9 Best Biotin Shampoos: Your Secret Weapon for Thinning Hair

Lindy Segal DefaultLindy Segal Default
By
Published on Apr 7, 2021
Image of a woman touching her strong blonde hair MobileImage of a woman touching her strong blonde hair Desktop

If you’ve experienced hair thinning or hair loss, there’s a good chance you’ve heard about biotin, or vitamin B7. But what exactly is biotin, and can it really help with hair regrowth? “Biotin is a B vitamin important for metabolic processes, and it supports the protein keratin [which is] the basic protein in hair,” explains Alice McCarney, owner of AD Hair Studio in New York City. Often, hair thinning is a sign of a biotin deficiency, as are brittle nails, or possibly even skin rashes. For more severe deficiencies, your physician may recommend a biotin supplement. But for hair growth, hair care products with biotin may provide a boost in volume—plus, they can protect against issues like breakage, dryness, and split ends.

“Because biotin strengthens hair, it’s great to use a shampoo and conditioner that contains biotin to improve strength, vitality, and thickness, as well as help your hair grow,” recommends McCarney. Stronger, fuller hair in a bottle? Yes, please. Read on for the best biotin shampoos for every hair type and need.

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop
MEET THE EXPERT

Alice McCarney is a master colorist and owner of AD Hair Studio on New York City’s Upper East Side. She has over 30 years of experience.

The Best Biotin Shampoos for Healthy Hair

1. Best-smelling: OUAI Fine Hair Shampoo

OUAI Fine Hair Shampoo MobileOUAI Fine Hair Shampoo Desktop

Packed with keratin, chia seed oil, and biotin, this paraben-free shampoo is a miracle-worker for frizzy and thin hair. Not only do the healthy ingredients nourish and strengthen your hair, this shampoo’s citrusy, floral, can’t-quite-put-your-finger-on-it fragrance will have you hooked.

2. Best for damaged hair: ORIBE Gold Lust Repair and Restore Shampoo

ORIBE Gold Lust Repair and Restore Shampoo MobileORIBE Gold Lust Repair and Restore Shampoo Desktop

A favorite of McCarney’s, this formula features a “bio restorative complex” containing biotin, niacinamide, collagen, and caffeine to help rejuvenate and strengthen hair starting at the hair follicle. That, plus amino acids to help rebuild hair, and moisturizing argan oil boosts shine.

3. Best for chemically-treated hair: BRIOGEO Blossom & Bloom™ ginseng + biotin volumizing shampoo 

BRIOGEO Blossom & Bloom ginseng + biotin volumizing shampoo  MobileBRIOGEO Blossom & Bloom ginseng + biotin volumizing shampoo  Desktop

Made with ginseng, ginger, vitamin B5, and biotin, this scalp-refreshing formula is safe to use on keratin-treated, chemically relaxed, and color-treated hair. Even better, it’s vegan, gluten-free, cruelty-free, and made with 93% natural ingredients.

4. Best shampoo and conditioner duo: HAIRTAMIN Biotin Shampoo & Conditioner Set

HAIRTAMIN Biotin Shampoo & Conditioner Set  MobileHAIRTAMIN Biotin Shampoo & Conditioner Set  Desktop

Known for its hair-growth vitamins, the brand also has a great shampoo and conditioner for healthier hair featuring—what else?—biotin! It’s also got aloe vera, turmeric, and peppermint and lavender essential oils that boast numerous benefits—from soothing to healing. Used regularly and in tandem, they’ll give hair a major boost in volume and elasticity.

5. Best for curly hair: R+CO Dallas Biotin Thickening Shampoo

R+CO Dallas Biotin Thickening Shampoo MobileR+CO Dallas Biotin Thickening Shampoo Desktop

Cleverly called “Dallas” because of that bombshell volume you’ll have when you use it, this shampoo uses biotin and vitamin B5 and saw palmetto berry extract to give hair a thicker appearance, as well as nourishing coconut oil. Plus, it lathers like a dream without moisture-stripping sulfates, parabens, or mineral oil.

6. Best for mature hair: ALTERNA Caviar Anti-Aging Clinical Densifying Shampoo

ALTERNA Caviar Anti-Aging Clinical Densifying Shampoo  MobileALTERNA Caviar Anti-Aging Clinical Densifying Shampoo  Desktop

Biotin takes a supporting role in this formula (which, for the record, can be used by anyone of any age). The real star here is the caviar extract, which is a rich source of fatty acids and restores shine, bounce, and fullness to dry hair.

7. Best personalized: PROSE Custom Shampoo

PROSE Custom Shampoo MobilePROSE Custom Shampoo Desktop

Here’s how it works: You fill out a fun quiz to figure out the perfect formula for your hair—and while biotin may not be included in every bottle, if you found yourself on this article, it very likely will be. Even better, the other ingredients will also be tailored to your needs—from tea tree oil (for dandruff) to apple cider vinegar (for removing product buildup) to green tea (for antioxidant protection). Plus, the formulas are always paraben-, phthalate-, and sulfate-free.

8. Best for hair health: KLORANE Shampoo with Quinine and B Vitamins

KLORANE Shampoo with Quinine and B Vitamins MobileKLORANE Shampoo with Quinine and B Vitamins Desktop

Love heat styling? This formula is like a protein shake for damaged hair. With a cocktail of B vitamins including biotin and panthenol, it helps fortify each strand while also balancing the scalp.

9. Best for men: KÉRASTASE Bain Densité Homme

KÉRASTASE Bain Densité Homme MobileKÉRASTASE Bain Densité Homme Desktop

Of course, hair loss doesn’t discriminate between men and women, so guys, we’ve got you covered (so to speak). Made with biotin and texturizing polymers, this formula helps treat and prevent baldness, with the added benefit of looking fancy in the shower.

Get the latest hair products—and so much more!—delivered to your door with the IPSY Glam Bag! Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

Like this article? Share it with your friends by clicking the icons below!

Liked this post? Share!

Related Stories

Close-up of a model backstage at the Cult Gaia Fall 2026 NYFW show as a hairstylist parts and smooths her dark, wavy hair, creating a polished, lived-in look.Close-up of a model backstage at the Cult Gaia Fall 2026 NYFW show as a hairstylist parts and smooths her dark, wavy hair, creating a polished, lived-in look.

Hair

5 New York Fashion Week Hairstyles We’re Already Planning to Recreate

Published on Feb 18, 2026 • 6 min read

A set of four different hair serums is displayed against a pink and purple gradient background, showcasing various brands and packaging stylesA set of four different hair serums is displayed against a pink and purple gradient background, showcasing various brands and packaging styles

Hair

The Best Hair Serums for Smooth, Shiny, Healthy Strands (No Bad Hair Days Here!)

Published on Feb 3, 2026 • 5 min read

Hair

The Top 18 Leave-In Conditioners for Every Hair Type & Concern

Published on Sep 16, 2024 • 10 min read

Close-up picture of hair oil products with a purple gradient background from the brands Marc Anthony, Earth Harbor, Ouai, and Dew of the Gods  Close-up picture of hair oil products with a purple gradient background from the brands Marc Anthony, Earth Harbor, Ouai, and Dew of the Gods

Hair

13 Best Hair Oils to Keep Your Strands Shiny and Moisturized

Published on May 14, 2024

An image of woman's back showering and washing her hairAn image of woman's back showering and washing her hair

Hair

Hair Cycling Is TikTok’s Latest Craze—Here’s How to Do It From the Pros!

Published on May 20, 2025 • 4 min read

Young woman showing off her butterfly haircut hairstyleYoung woman showing off her butterfly haircut hairstyle

Hair

The Butterfly Cut Is the Perfect Way to Show Off Long Layers and Curtain Bangs

Published on Feb 23, 2023

Margot Robbie in a floral dress smiling on the red carpetMargot Robbie in a floral dress smiling on the red carpet

Hair

The ‘70s Hairstyles Are Back, And These Celeb-Approved Styles Will Get You In The Mood For A Throwback

Published on Dec 4, 2021

Back view of a woman's messy top bun hairstyle with hair ringsBack view of a woman's messy top bun hairstyle with hair rings

Hair

8 Hair Rings Hairstyles to Inspire Your Next Look

Published on Jul 29, 2022

Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

Beauty Picked Just for You

Get 5 products worth up to $70

Plus exclusive access to epic deals up to 80% off

Starting at just $14/month. Cancel anytime.

Get Started