All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

7 Makeup Artist Tips For Wearing Red Eyeshadow

Cortney Clift DefaultCortney Clift Default
By
Published on Apr 16, 2020
An image of a model wearing red eyeshadow. MobileAn image of a model wearing red eyeshadow. Desktop

Red eyeshadow might be one of the most underrated eye makeup colors out there. All too often it's thought of as a color you can only wear on Halloween or on the runway of a fashion show. Sure, a super bright red might look jarring on some skin tones, but when done right, a red shadow can be as subtle or dramatic as you want it to be. 

You can blend a single eyeshadow into a pink eye look to add a little bit of warmth; you can pair a cranberry shade with bronzer for a glowy, sunkissed look; you can even go full red carpet glam by pairing red eyeshadow with a bold red lip

For many, experimenting with red eyeshadow means venturing into new territory. So for some expert guidance, we spoke with Deborah Altizio, a celebrity makeup artist based in NYC. Read on for tips, ideas, and advice on how to wear red eyeshadow.

A close-up image of an eye wearing red eyeshadow. MobileA close-up image of an eye wearing red eyeshadow. Desktop

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

1. Choose a Red That Complements Your Skin Tone and Eye Color.

No matter what color eyeshadow you're looking to use, it's always a good idea to consider how the shade will pair with your skin tone. A good way to understand how to pick out a color that complements your complexion is to apply a little bit of color theory.

"Try picking out a color that falls on the opposite side of the color wheel," Altizio says. "For example, my skin has an olive tone so I would choose a red with orange undertones." For an everyday look, people with fair skin might consider picking a red on the lighter side whereas deeper skin tones will benefit from darker shades of red or burgundy.

"You can also experiment by swatching a few reds next to each other on your skin," Altizio says. "Look for a color that appears as a true red when applied to your skin." 

Altizio mentions that you'll also want to use color theory to match a red eyeshadow to your eye color. For example, green eyes (which sit opposite red on the color wheel) will look particularly striking with a true red shadow, whereas a rusty red might complement blue eyes better.

2. Keep the Rest of Your Look Neutral.

"If I was wearing a red eyeshadow I might use neutral makeup on the rest of my face," says Altizio. She explains that downplaying the rest of the makeup look will help to bring attention to the red eyeshadow. Try pairing a red eyeshadow look with a clean face of foundation, some highlighter, and a little bit of gloss.

That being said, if you're looking for a quick day-to-night transition, Altizio says an easy way to spruce up a red makeup look is to pair red eyeshadow with a classic red lip. "This is more dramatic but is still a well-balanced look," she says. 

3. Don’t Forget to Use Concealer.

"Red shadow has a tendency to make you look tired," Altizio says. This is because the blue-ish hues in the under eyes can be accentuated by red eye shadow. To combat this effect, Altizio recommends first applying a foundation that suits your skin tone and then applying a decent amount of concealer under the eyes. Apply it all the way up to the bottom lash line and into the corners of the eye where the bridge of the nose meets the inner eye.

An image of a model wearing subtle red eyeshadow in her crease.  MobileAn image of a model wearing subtle red eyeshadow in her crease.  Desktop

4. Try Using Red Eyeshadow as Your Crease Color.

"A good beginner-friendly way to use red eye shadow is to lightly sweep the color on a fluffy shadow brush and apply it to the crease," Altizio says. Try using a shimmery pink or a matte brown as your all-over, base color and incorporating just a touch of red in the crease. Style the rest of the look however you feel like!  

5. Try Warming Up Your Cat-Eye.

Another easy way to incorporate red shadow into your makeup look is to create a red cat-eye. "One way to create this look is to use a red gel liner," Altizio explains. "Use a thin, angled brush to line the top of the eye, exaggerating the feline flick of the liner. Then use a good amount of mascara on the top and bottom lashes."

If you don't have red eyeliner, try wetting a liner brush and using red shadow to create a cat-eye. To keep any fallout from occurring, remember to use an eye primer before applying shadow. 

An image of a model wearing a red smoky eye and red lipstick. MobileAn image of a model wearing a red smoky eye and red lipstick. Desktop

6. Experiment With a Red Smoky Eye.

First things first: "When creating a red smoky eye, use extra concealer," says Altizio. Next, she explains that after mixing red shadow with other smoky colors, she likes to use black eyeliner on the lid and inside the lash line. Finish with a heavy coat of mascara.

To complete a smoky makeup look, Altizio, says she also likes to add a highlight color to the inner corners of the eye and just above the pupil on the lid. To make a red smoky eye look extra rock n' roll, she says you can also try topping the look with a bit of gloss to add some shine. 

7. Create a Gradient Effect.

To take a red smoky eye to the next level, blend red eyeshadow with a brown or black shadow to create a gradient. Apply the darker color all over the lid and use your favorite red shadow closer to the brow bone. For something lighter, try using a pink and red combination instead. Here, you might want to flip the gradient: use red all over the lid and blend in a lighter pink above. 

After you've mastered the vertical gradient, try creating a horizontal gradient that goes from the outer corner of the eye to the inner corner of the eye. Don't be afraid to get creative with it. Remember, after all, makeup is all about having fun and doing whatever makes you feel your best. 

Want in on all the Glam Bag fun? Take our Beauty Quiz now to get started. And don’t forget to check us out on Instagram and Twitter @IPSY. 

Liked this post? Share!

Related Stories

Kensington Tillo attends the "Un Simple Accident" red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 20, 2025 in Cannes, France. Kensington Tillo attends the "Un Simple Accident" red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 20, 2025 in Cannes, France.

Makeup

5 TikTok Beauty Creators You’ll Want to Follow Before Everyone Else Does

3 min read

 Zara Larsson performs onstage during a concert at Avicii Arena on November 28, 2025 in Stockholm, Sweden. Zara Larsson performs onstage during a concert at Avicii Arena on November 28, 2025 in Stockholm, Sweden.

Makeup

Zara Larsson’s Best Beauty Looks Are Pure Pop-Star Perfection

5 min read

Emily Ratajkowski arrives at the 74th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California. Emily Ratajkowski arrives at the 74th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California.

Makeup

The Gemini Makeup Looks Written in the Stars

4 min read

Olandria Carthen attends Annual Fifteen Percent Pledge Fundraising Gala Honoring Ms. Tina Knowles at Paramount Studios on February 07, 2026 in Los Angeles, California. Olandria Carthen attends Annual Fifteen Percent Pledge Fundraising Gala Honoring Ms. Tina Knowles at Paramount Studios on February 07, 2026 in Los Angeles, California.

Makeup

What Is Transitional Blush? The Viral Sculpting Technique Everyone’s Talking About

5 min read

Adwoa Aboah attends the 2026 Met Gala celebrating "Costume Art" at Metropolitan Museum of Art on May 04, 2026 in New York City. Adwoa Aboah attends the 2026 Met Gala celebrating "Costume Art" at Metropolitan Museum of Art on May 04, 2026 in New York City.

Makeup

Bold Makeup Looks to Try When Soft Glam Won’t Cut It

5 min read

Archival portrait of Marilyn Monroe showcasing her signature platinum curls, winged eyeliner, luminous skin, and classic red lip—an iconic beauty look that continues to inspire timeless glam.Archival portrait of Marilyn Monroe showcasing her signature platinum curls, winged eyeliner, luminous skin, and classic red lip—an iconic beauty look that continues to inspire timeless glam.

Makeup

The Beauty of Marilyn Monroe, 100 Years Later

3 min read

Jenna Ortega attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California.Jenna Ortega attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California.

Makeup

Cool-Toned Makeup Is Back—and Way More Wearable Than You Remember

4 min read

Close up glitter eye makeup on womanClose up glitter eye makeup on woman

Makeup

Your Complete Guide to Glitter Makeup That Looks Intentional, Not Overdone

10 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY