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It’s Official! Ash K Holm Is Our Chief Makeup Artist for Spring 2023


Before beauty bloggers and social media, beauty trends were created and shared by a select handful of elite people. Then YouTube came along. It opened the door to a whole new world where beauty was democratized. Suddenly, beauty lovers were bonding over their winged liner tips, skincare routines, the features they loved (or were learning to love), and whether or not a viral product was really worth the hype. Beauty became a movement fueled by free conversation and an endless exchange of ideas and inspiration.

IPSY was born out of this movement, and we fearlessly support the self-expression and inclusivity that made it happen. From day one, our goal has always been to inspire individuals around the world to express their unique beauty, and today, we’re giving you access to beauty insiders who can help you in your journey to self-expression. Introducing our new Chief Makeup Artist for spring 2023, Ash K Holm.

What Is a Chief Makeup Artist?

The IPSY Chief Makeup Artist (CMUA) role is a rotating showcase for an in-house beauty expert who will curate looks for members like you, answer your most pressing beauty questions, and share top-secret tips, techniques, and trends. Get ready to master your makeup like never before.

Close-up portrait of Ash K Holm

Our Spring 2023 Chief Makeup Artist: Ash K Holm

The LA-based makeup artist has a resume that reads more like the Hollywood Walk of Fame. Her clients include Grammy-winning pop stars, reality TV royalty, and the most in-demand runway models, and her artistry has been featured in major-name publications, including Vogue, Ella, Allure, and Marie Claire. Trust us, even if you don’t realize it, you’ve seen her next-level looks (just peek at her Instagram for the full A-list lineup).

Holm has perfected her signature soft glam look on some of Hollywood’s most famous faces, and now the world’s most in-demand makeup artist is at your service. For the next three months, Holm will be sharing all her industry know-how right here on our blog and on our social channels. By the time she’s done with her CMUA stint, you’ll know all about the new wave of just-woke-up-like-this contouring, how to sculpt your way to seriously snatched skin and eyes, and how to find your perfect nude lip.

“Experimenting with makeup is one of the truest forms of self-expression, something both IPSY and I are passionate about,” says Holm. "I couldn't be more excited to work with the brand to inspire the IPSY community to be their most authentic, unique, beautiful selves, and share tips, techniques, and trends with so many beauty enthusiasts.''

Shop Holm’s Product Picks

Even better, Holm picked her favorite products from the IPSY Shop. Ready to try out all her tips and techniques at home? You can snag her picks in the IPSY Shop this month.

Want in on all the IPSY fun? Take our Beauty Quiz now to get started with your own beauty subscription. Already a member? Refer your friends to earn points, which you can use toward products. Either way, be sure you’re following us @IPSY (and check out the rest of our blog!) for all of the exclusive Chief Makeup Artist education coming soon.

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About the author
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Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated April 24, 2023 12:00 AM