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The Votes Are In: Meet The Top-Rated IPSY Products...Of All Time!

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Ten. Amazing. Years. In celebration of turning a decade old, we’re throwing it all the way back to the iconic year of 2011. Game of Thrones premiered (we knew nothing, Jon Snow) Queen Bey debuted her baby bump at the VMAs, and #planking was all the rage, but most importantly: The very first Glam Bag made its way into homes across the country. And what a journey it's been! Over the course of ten years, you’ve discovered countless products and dished the deets on what you loved—or didn’t love—so that we could continue bringing you the best in beauty every single month.

Curious what you were into in the early 2010s? We’ve got you. In the spirit of nostalgia, we’ve rounded up the top-rated products from each year of IPSY, according to you. Scroll down and take a trip down memory lane.

1. 2011:

URBAN DECAY Eyeshadow in Sin

URBAN DECAY Eyeshadow in Sin

Raise your hand if an URBAN DECAY Naked Palette was a staple of your routine at some point in the last ten years? Now that all our hands are up, this standalone shade from the famous birthday suit palette was adored by Ipsters and claims status as being our first top-rated product ever! It’s a soft, champagne-y nude shadow that blends like a dream and fits right in at any occasion. So as it turns out, our past selves were pretty in line with the aesthetic choices we’re still making today.

“I own all of the Naked palettes and this is definitely one of my top shadows. I could wear it every single day and still make it look completely different,” writes Ipster jlrober2—who like us, might still be wearing the shade today.

2. 2012:

URBAN DECAY 24/7 Glide-On Eye Pencil in Perversion

URBAN DECAY 24/7 Glide-On Eye Pencil in Perversion

The G.O.A.T. when it comes to pencil liners. As another early winner from URBAN DECAY, this ultra creamy, jet black formula glides onto skin like butter to create boldly pigmented flicks. Want to smoke it out? You got it. It’ll stay soft on the lids for 30 seconds before drying down to a longwearing finish that’ll stay put through sweat, tears, you name it.

“Such a great pencil liner. It's so black, creamy, smooth, long-lasting, amazing, and oh, did I say BLACK?? Love this product and recommend it to anyone who is looking for just a basic black pencil eyeliner. This one's for you,” Ipster mariahfuraitar reports.

3. 2013:

OLE HENRIKSEN Truth Serum™ Collagen Booster

OLE HENRIKSEN Truth Serum™ Collagen Booster

This serum is—quite literally—the truth. In 2013, our skin was glowy and protected thanks to the antioxidant-rich ingredients in the collagen boosting formula. Spiked with vitamin C, this lightweight gel serum sinks into skin instantly to help support natural collagen production and protect against free radical damage (think of it like a back up defense for your SPF).

According to Ipster Pamelonia, it’s a winner: ““This stuff is AMAZING and I will be adding this to my ‘must-have’ face care ensemble for sure!”

4. 2014:

NYX PROFESSIONAL MAKEUP Butter Lip Balm in Parfait

NYX PROFESSIONAL MAKEUP Butter Lip Balm in Parfait

We don’t mean to brag (okay, we do), but 100 percent of the 188,790 Ipsters who received this lip balm rated it 4 to 5 stars. Safe to say it was love at first swipe. The moisturizing formula drenches lips in hydration, leaving behind a wash of sheer, buildable color. It’s the kind of tinted balm you’d stash in your bag, car, or desk to add a little oomph to your look whenever you need it.

“I was so happy to get this! Lovely buttery texture that glides on with great pigmentation. Softens and hydrates—love this shade,” writes Ipster divadoodledoo.

5. 2015:

LUXIE Luxie Lush - Large Angled Face Brush 504

LUXIE Luxie Lush - Large Angled Face Brush 504

You know that one brush that always gets a little more love than the rest? In 2014, this LUXIE face brush became that brush. Its super soft and densely packed synthetic bristles (they’re vegan and cruelty-free!) evenly apply both powder and cream products—no streaks or patchy application. Plus, the rose gold ferrule and blush handle are just so chic for any vanity.

“This brush works great in my collection for blush, contour, and just blending out harsh lines. The bristles are super soft and fluffy and I love the light pink signature handle. Beautiful. I definitely needed this,” Ipster hannahchristinelong tells us.

6. 2016:

TOO FACED COSMETICS Better Than Sex Mascara

TOO FACED COSMETICS Better Than Sex Mascara

This innovative mascara formula has everything: peptides to nourish lashes, film-forming polymers to ensure all day wear, and collagen to plump up your fringe for major volume. Top it all off with a unique hourglass-shaped wand that hugs every individual lash and you’ve got yourself a mascara that just might be better than...well, you know.

“This mascara is soooooooo good! I want to use it for the rest of my life” writes Ipster catrock_bsen. Enough said.

7. 2017:

TARTE deluxe lights, camera, lashes™ 4-in-1 mascara

TARTE deluxe lights, camera, lashes™ 4-in-1 mascara

Just when we thought mascaras couldn’t get any better...TARTE came through with a lengthening, volumizing, conditioning, and curling formula that transformed our lashes in a few strokes. The secret lies in the proprietary MagniLASH wand that defines and evenly coats each lash.

“This by far exceeded my expectations. I have heard that this was a good one but I never gave in. Got this in my Glam Bag and it's good! Definitely gives my lashes some good length and volume at the same time. My lashes are fairly straight, so that's doing a lot,” says Ipster Garmadisa.

8. 2018:

TARTE Double Duty Beauty™ Shape Tape Contour Concealer

TARTE Double Duty Beauty™ Shape Tape Contour Concealer

Beauty aficionados understand the importance of a solid concealer. It brightens up your under eyes the morning after a Netflix binge, hides that inevitable hormonal zit, and doubles as foundation when you’re running late. It *always* has your back. In 2018, TARTE’s cult famous Shape Tape concealer stole the hearts of Ipsters everywhere with its good-for-your-skin formula that blends and builds with ease.

“This is any makeup lover's holy grail. This Shape Tape means business and does an amazing job at covering up my under eye redness and helps contour my jaw like a champ! Love this stuff,” Ipster inthenameofpolish echoes.

9. 2019:

TARTE Maneater Voluptuous Mascara

TARTE Maneater Voluptuous Mascara

Noticing a pattern here? TARTE’s high-performance products and commitment to vegan and cruelty-free options resonated with Ipsters everywhere and held onto the top spot for three consecutive years. The highly pigmented “triple-black” formula and flexible brush gives insane control, so you can give falsie-like volume to every lash—including the teeny, inner-corner ones.

“My new favorite mascara. I'm a mascara snob but when I got this from Ipsy and tried it, I was hooked! I'm almost out so I will be purchasing it. I highly recommend this mascara. It goes on without clumping and it gives the illusion of thicker, longer lashes and doesn't smudge,” says Ipster glamfan24.

10. 2020:

TATCHA Dewy Skin Cream

TATCHA Dewy Skin Cream

The infamous year that changed our lives forever also happened to be the year many of us stopped wearing makeup on the reg. Working out of our homes, social distancing, and masks that covered half of our faces threw focus away from bold lipsticks and onto our skin routines—which is why TATCHA’s Dewy Skin Cream reigned supreme in 2020. The potent combo of ceramides and purple rice extracts gave our complexions a glow that turned heads on Zoom.

“Yep. Gonna need to go get the regular size on this one. I love it. It smells great, really light, and relaxing, and you can feel the skin getting quenched. Great product,” writes Ipster Shinobu.

11. 2021:

TATCHA The Water Cream

TATCHA The Water Cream

Okay seriously, that decade flew by! While 2021 obviously isn’t over yet (as much as we sometimes wish it was), we wanted to give you a peek into the current frontrunner. TATCHA is making a strong case for first place again with the lighter version of it’s top-rated 2020 cream. Designed to cater to oilier types as well, this lightweight water gel provides a quick hit of hydration that won’t irritate congestion-prone skin.

As Ipster Metaltwerker perfectly summarizes, “Perfect summer moisturizer. Doesn't pill when used over the top of several water based serums. And it's TATCHA for God's sake, IMO they don't make disappointing products.”

Want to be part of IPSY’s next history-making decade? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
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Hannah Cassidy
Hannah is a beauty editor at IPSY and has been creating content for fashion, beauty, and wellness in Los Angeles for over five years. Outside of the beauty world, she’s an avid vintage collector and dog mom to Pumpkin and Turtle.
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Article Last Updated September 28, 2021 12:00 AM