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Beauty Amplified

60 AAPI-Founded Beauty Brands You’ll Wish You Discovered Sooner

By Susan Muramoto

Published on Apr 28, 2025 • 20 min read

Skin

9 Best Tips for Getting the Glowing Skin of Your Dreams

Published on Apr 28, 2025 • 5 min read

Makeup

Goddess Complex Is the Beauty Vibe Taking Over 2025

Published on Apr 28, 2025 • 4 min read

IPSY 101

The Ipsies: 2025 Beauty Awards Are Here—Meet the Winners

Published on May 9, 2025 • 8 min read

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Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest MascaraClose-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara

Makeup

I Tried Benefit’s New Fan Fest Mascara—It’s Like Lash Extensions in a Tube

Published on Aug 12, 2024

An image showcasing the top Glow Recipe products against a purple gradient backgroundAn image showcasing the top Glow Recipe products against a purple gradient background

Skin

The 10 Best Glow Recipe Products That Transformed Our Skin

Published on Aug 28, 2024

Makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Published on Jun 24, 2024

Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.

Makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Published on Jan 25, 2024

Makeup

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen

Published on Jun 24, 2024

Makeup

Can BENEFIT’s New POREfessional Matte Primer Make It Through a Warehouse Rave? Let’s Find Out!

Published on Jul 24, 2024

A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient backgroundA collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background

Makeup

13 E.L.F. Beauty Products That We’re Currently Obsessed With

Published on Sep 3, 2024

MAC Lash Dry Shampoo Mascara Refresher ReviewMAC Lash Dry Shampoo Mascara Refresher Review

Makeup

I Tried MAC’s New Lash Dry Shampoo Mascara Refresher—Gimmick or Game-Changer?

Published on Jan 25, 2024

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