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The 10 Best Anti-Aging Moisturizers, Serums, & Products to Add to Your Routine

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Whether you’re in your 20s or your 70s, there’s a good chance you consider anti-aging an important factor when it comes to your skincare routine. In addition to the usual suspects—wearing sunscreen every day, washing your makeup off at night—having an arsenal of effective products is one of the best ways to prevent and even reverse signs of aging. The great news is that skincare brands have come lightyears with both the ingredients they use and their technology, making it so a trip to the dermatologist’s office for pro treatments isn’t the only way to see visible results. We’re not saying you can buy a bottle and magically turn 18 again (and, really, would you even want to?), but with so many effective formulas at your disposal, there’s never been a better time to incorporate more anti-aging products into your routine.

As far as moisturizers go, half the battle is reintroducing hydration; dry skin tends to look more mature. Keep an eye out for ingredients like hyaluronic acid, ceramides, and squalane in addition to key anti-agers like retinol and vitamin C. Serums are more targeted versions of the same thing; unless you have ultra-sensitive skin, don’t be afraid of higher concentrations of active ingredients, especially if you use a rich, cushiony face cream. And if you aren’t already, add eye and neck creams into your routine, stat; they are the unsung heroes of every good skincare routine.

As far as we’re concerned, the following are the 10 best anti-aging creams, serums, and eye products the anti-aging heroes have bestowed upon us (plus the first 3 have been featured in past IPSY Glam Bags). Oh and hot tip: Pay special attention to the first three, which have all earned rave reviews from our Ipster community.

KATE SOMERVILLE® Wrinkle Warrior Hydration Gel
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KATE SOMERVILLE® Wrinkle Warrior Hydration Gel

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You’ve likely heard of hyaluronic acid for its hydrating properties, but those same skin-plumping capabilities also help plump fine lines and smooth skin’s texture. This refreshing gel moisturizer from KATE SOMERVILLE has not one but three different forms of hyaluronic acid to reach every layer of the skin, so it hydrates more effectively and for a longer period of time.

One Ipster deemed it “the best moisturizer I have ever used,” adding that “after only three days of use I can notice a difference in the deep lines around my mouth.” Another fan described the results as “Insta-plump,” and frankly we couldn’t have said it better ourselves, so we’ll leave it at that.

JUICE BEAUTY Stem Cellular Anti-Wrinkle Booster Serum
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JUICE BEAUTY Stem Cellular Anti-Wrinkle Booster Serum

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Serums are a great way to introduce a high concentration of active ingredients to your skin—and best of all, they can be layered so you can use multiple at once. This multitasking formula is proof you can 1) fight wrinkles and 2) get major hydration—all in a clean formula. Vitamin C helps brighten and offers antioxidant protection, while jojoba oil and shea butter infuse skin with extra nourishment.

Ipsters are, to say the least, obsessed. “I use it every day after cleansing my face and before applying any primers or makeup. It’s a new fave!” raved one fan, while another is “Loving that this is organic, vegan and cruelty-free!” Same, same, and same!

LABORATOIRES FILORGA Time-Filler® Absolute Correction Wrinkle Cream
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FILORGA Time-Filler® Absolute Correction Wrinkle Cream

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One word: peptides. If you don’t know about them, you’ll want to: These short-chain molecules are easily absorbed into skin to help improve elasticity and reduce the appearance of fine lines and wrinkles. In other words, having peptides in your anti-aging products is a very good thing, and this French formula is packed with them (as well as hall-of-fame hydrator hyaluronic acid). Ipsters love how “luxurious” the formula feels, and one devoted fan even went so far as to claim it “definitely helps get the wrinkles that my Botox doesn't take care of already! Wink…” One thing to keep in mind: You only need a teeny bit to reap the benefits, so no need to overdo it.

This serum touts so many natural ingredients, it reads like an Instagram-viral salad recipe. Olive oil, which is rich in vitamins and a natural source of moisturizing squalane, may be the star, but don’t sleep on the antioxidant-packed pomegranate, nourishing argan oil, or anti-aging rosehip oil, the latter of which is often considered a more “natural” alternative to retinol.

If the soothing essential oil fragrance doesn’t immediately win you over, the wrinkle-reducing formula will. Upon your first use, it immediately helps smooth the appearance of fine lines, but over the course of eight weeks, it actually stimulates collagen production to plump skin and reveal more youthful-looking skin.

A step that’s skipped in many anti-aging routines is an effective night cream. Our skin repairs and renews itself while we sleep, so having a moisturizer that helps with that process is key. This ultra-rich cream not only moisturizes skin with ingredients like shea butter, apricot seed oil, and hyaluronic acid, but it also promotes stem cell turnover to help build collagen and elastin (a.k.a. the protein that keeps skin bouncy and resilient). Tl;dr: Slather it on before bed, wake up to glowing, more hydrated skin.

Ask anyone with dark circles and puffiness: wrinkles aren’t the only signs of aging around the eyes. However if you think a good eye cream is a skincare myth, you haven’t tried this one yet. This super-rich balm owes much of its magic to moringa extract, which contains calcium, potassium, vitamin C, amino acids and Omega 3 (yes, all of the above). It can be used daily, and can also be used as an eye mask once a week, or when the skin around your eyes needs extra love.

This anti-wrinkle cream isn’t called “all-in-one” for nothing—it has pretty much every anti-aging ingredient on the market. With retinol (for wrinkles), vitamin C (for brightening), vitamin E (for antioxidant protection), and niacinamide (for an even skin tone and hyperpigmentation), it’s the ideal product if you want to see major benefits with very little effort.

If certain areas of the face—like in between the brows and crow’s feet, for instance—need a little extra anti-aging power, target them with this serum-like cream. The tri-blend wrinkle-smoothing complex, made with peptides and minerals, promises to soften even the deepest lines with results that may even rival in-office treatments.

The skin on our necks and décolleté is especially delicate, and it is also often overlooked in our skincare routines. Although you can use your regular face moisturizer on your neck, nothing will round out your routine like a cream especially formulated for the area. Peptides and mineral gold help promote collagen to literally thicken your skin, while Edelweiss extract—a free-radical-fighter derived from a flower in the Swiss Alps—helps soften horizontal lines.

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About the author
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Lindy Segal
Lindy is a contributor at IPSY, a beauty and lifestyle writer, and Real Housewives aficionado. She was an editor at People and Glamour, and her freelance work has appeared in Harper’s Bazaar, Who What Wear, and Cosmopolitan, among other publications.
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Article Last Updated June 10, 2020 12:00 AM