What type of look would you like to create?
This will help us personalize your experience.

Everything You Need To Know About Choice


The day your monthly Glam Bag arrives is always a special occasion. But there’s another day of the month that deserves a star on your calendar, and that’s when it’s time for Choice. If you don’t already know, Choice is a feature of your Glam Bag membership that gives you even more control over your beauty picks—so you know there’s always something to love (and look forward to) in your bag, from eyeshadow sticks to full-coverage concealer to face primer. And once you know how Choice works, you’ll understand just why everyone loves it so much.

What Is Choice?

Think of Choice as another way of making your Glam Bag even more you.

Every month, Glam Bag subscribers will hand-pick one of the deluxe sample size faves that goes into their bag. It works like this: First, we specially curate a selection of 10 products we think you’ll love. Then, you pick your favorite, which locks it in for your next bag. Finally, we fill the rest of your bag with more envy-worthy products that complement your Choice.

If you have a BoxyCharm or Icon Box membership, your personalization works a little differently. Check out BoxyCharm Build Your Box details and Icon Box Build Your Box details for more information.

When Do I Choose?

With your Glam Bag membership, your Choice date changes from month to month, so the best way to stay up to date is to check the “Upcoming Events” timeline in your account. But you can expect it to happen between the 20th and 26th of each month.

Choice is the party you don’t want to be late to—so once you know when it starts, set your alarm! And if you happen to miss out, don’t worry. We’ll still match you with the best picks based on your Beauty Profile and product reviews.

Why Should I Choose?

There are many reasons why you should choose, but here are a few of our favorites:

1. Try Something New.

Eyeing a product or brand you’ve been wanting to try? Try it with Choice. Choice makes it easier to step out of your beauty comfort zone and get your hands on those wish-list items you’ve been wanting to add to your collection.

2. Keep Your Beauty Stash Stocked.

You know what faves you always reach for, and with Choice, you never have to run out. Remember that time you were halfway through your brows when you suddenly ran out of product? Not a thing with Choice.

3. Get the Best Value.

When you spot that one product you’ve been dying to try—but normally wouldn’t splurge on—you can pack it in your bag for zero extra dollars when you pick it with Choice. Got a BFF with a birthday coming up? You can even use your Choice to snag them a gift.

Now that you know how Choice works, don’t forget to choose each month. It’s like giving yourself a gift you know you’ll be obsessed with—and that’s always a good idea.

Not a Glam Bag member yet? Get started by taking the Beauty Quiz now, then start choosing your products every month!

Share Article
Article Last Updated February 16, 2023 12:00 AM