How IPSY Personalizes Your Beauty Box (No Crystal Ball Required)

By Maddie Aberman

Published on Oct 22, 2025 • 2 min read

Beauty isn’t one-size-fits-all—that’s why at IPSY, personalization is our superpower. From undertones to must-have formulas, we use over 500 data points every month to match you with beauty that’s built for your vibe (hello, IPSY Match magic!). Here’s how personalization works across IPSY Original, IPSY Extra, and IPSY Ultimate—and how to unlock the best experience possible.

It's about glam time you treated yourself.

Join IPSY

1. Build Your Beauty Profile

Your Beauty Quiz is the engine that drives everything personalized. It asks about your skin type, product preferences, brand faves, and gathers data that helps us deliver palettes, serums, and everything in between that you’ll actually use. Update it anytime (yes, really!), and you’ll score better matches.

Hack: Retake your Beauty Quiz before the 29th to refresh next month’s match.

2. Leave Reviews—They’re Actually a Big Deal

Get rid of the idea that reviews are boring—because they’re not boring here. Every product you rate teaches us what you love, what to avoid, and what you’ve got on your beauty wishlist. The more feedback you share, the better your IPSY Picks (aka the products we pick for you each month).

3. Don’t Forget to Choose (Because Your Favorites Belong in Your Bag or Box)

IPSY Original: Choose 1 product each month. We build around your choice to fill out the rest of your IPSY Original.
IPSY Extra & IPSY Ultimate: Choose 3 full-size products. We’ll curate the rest with IPSY Picks.

Missed your window? No worries—your IPSY picks will still be based on your profile and match preferences. If you're curious about how it all works, check out our IPSY Original Choice, IPSY Extra Build Your Box, or IPSY Ultimate Build Your Box breakdowns.

4. VIP Version—IPSY Ultimate Upgrade

When you upgrade to IPSY Ultimate, you still choose 3, but now it’s part of a luxe quarterly upgrade—8 full-size products, up to $400 value, in place of your regular monthly subscription. Membership has its beauty privileges!

5. Growth = Better Matches

The longer you're with us, the smarter the system gets. We avoid sending repeats or swamping you with the same brand too soon, plus we stay curious about all those trendy new launches. If you ever pause, your history stays safe—come back, and the personalization picks up where you left off.

Final Thoughts

From the Beauty Quiz to Choice and Build Your Box, and everything in between, IPSY is your beauty playground. It’s beauty that gets you, and personalization shows up in subscriptions.

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