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Ipsters Have Spoken: These Are January’s Top-Rated Products


The team at IPSY swipes, slathers, and tests every product imaginable to deliver an unforgettable Glam Bag experience that’s tailored to you every month—filled with top-rated brands you know and love to just-launched products that deserve your attention. But the number one thing that drives what arrives at your doorstep? Your voice! More specifically, your honest opinions about the products you try each month.

Whether you’re looking to zhuzh up your skincare routine or treat yourself to a new lipstick (you totes deserve it), these are the best IPSY brands from January’s Glam Bag and Glam Bag Plus assortments.

January’s Best Glam Bag Products

1. YOUTH TO THE PEOPLE Superberry Hydrate + Glow Oil

YOUTH TO THE PEOPLE Superberry Hydrate + Glow Oil

Powered by superfoods, cult-fave skincare brand YOUTH TO THE PEOPLE creates no-fuss products that bring in results. Case in point: This antioxidant-rich face oil that seals in hydration, protects from free radicals, and leaves your skin feeling soft and glowy. With a score of 4.47 (out of 5 hearts) and over 36,000 (!!) reviews, it’s safe to say Ipsters agree.

“I have wanted to try YTTP for so long, so when I saw the name pop us as an option to pick, I just chose it. I’m in LOVE! Just like it says, it’s fast absorbing and light, but it moisturizes my skin and leaves me waking up with it all absorbed, and my skin feels so healthy. Now I’m even more piqued for the brand, I want to try more!” writes Ipster alissajoyce.

2. ORIGINS ORIGINAL SKIN™ Retexturizing Mask With Rose Clay

ORIGINS ORIGINAL SKIN™ Retexturizing Mask With Rose Clay

That tight, dry feeling? Not here. This two-in-one formula uses Mediterranean rose clay to draw out impurities and gently exfoliates with teeny jojoba beads, putting you on the fast track to brighter, softer, skin. “It has a grainy texture for exfoliation. It feels comfortable on the skin. Gentle not harsh. It's nice even for dry skin,” writes Ipster okiegirl03. The impressive average rating of 4.47 out of 5 hearts from 1,690 reviews means you might heart this mask, too.

3. ITEM BEAUTY Air Hug Concealer in Dark Warm Golden (#420)

ITEM BEAUTY Air Hug Concealer in Dark Warm Golden (#420)

From TikTok star Addison Rae’s derm-tested line ITEM BEAUTY, this medium-to-full coverage concealer hides it all with no creasing, caking, or fading. Plus, the lightweight formula packed with good-for-you ingredients (like antioxidant-rich Carica papaya extract) that helps this concealer glide onto skin effortlessly. Buh-bye breakouts, see ya later dark circle, hellooo Air Hug.

Don’t just take our word for it, Ipsters love this pillowy formula—with 6,780 reviews giving it an average of 4.47 out of 5 hearts. “Light and airy. Good coverage without too much thickness,” says Ipster bleedinglilly74. “This is one of the best concealers that I have used. It goes on smooth and stays put all day. Use a little setting powder and you're all set. This is in my purse all the time,” adds Ipster goledy1.

4. STILA COSMETICS Stay All Day® Liquid Lipstick in Patina

STILA COSMETICS Stay All Day® Liquid Lipstick in Patina

“This brand and shade are my go to for liquid lipstick. I was so happy to see it in my Glam Bag. By far my favorite product and it lasts ALL DAY. No joke, 10/10 product,” writes in Ipster courtneypaulics. The ultra-pigmented formula, flattering pinky-nude hue, and creamy texture that stays soft all day makes this liquid lip from STILA a fave for Ipsters. Unlike other matte formulas, this one contains hydrating vitamin E and avocado oil to keep your lips feeling comfy for the long haul. Oh, and the stellar rating of 4.43 hearts from 9,169 reviews? NBD.

January’s Best Glam Bag Plus Products

1. LARUCE BEAUTY LR222 Kabuki Brush in Denim Blue Collection

LARUCE BEAUTY LR222 Kabuki Brush in Denim Blue Collection

An average of 4.43 out of 5 hearts from a whopping 33,427 reviews is no small feat—but this petite kabuki brush from LARUCE BEAUTY deserves all the acclaim. The rounded, densely packed bristles buff concealer just as easily as they blend eyeshadow—hitting all those hard to reach corners with ease. This brush is designed to be easy-to-maneuver in your hand, and also happens to look super cute, too.

“Love this brush. This is the first time I've used a kabuki brush, and it is the first time I've applied concealer with a brush (I had been using a beauty sponge.) I can say, I have NEVER been happier with the appearance of my concealer. No creasing, flaking, etc., just soft smooth loveliness. I am so happy with the results, and will definitely look for more from this brand in the future,” Ipster Lncvach13 reports.

2. LARUCE BEAUTY Cheek & Eyes Brush Set in Denim Blue

LARUCE BEAUTY Cheek & Eyes Brush Set in Denim Blue

LARUCE BEAUTY landed not just one—but two—spots in January’s best IPSY products, with a 4.69 average rating from 45,270 reviews. What’s so special? This five-piece brush set flawlessly buffs foundation, adds a pop of color onto cheeks, and blends out eyeshadow like a breeze. The comfortable, grippy handles will have you applying any formula (cream, liquid, powder!) with confidence. Basically, everything you could ever want in a brush set, whether you’re a pro or just starting out.

“I love these brushes. They feel smooth and made doing my make up easier. The quality is so good and they have the roles of the brushes written on them. For someone who is still learning, it helps keep track of all the different kinds of brushes and purposes. They felt nice in my hand while applying my makeup. SO GOOD,” writes Ipster rim_gantri22.



Whether it's late night Netflix binges with a bag of salty chips or early morning Zoom meetings before coffee...no puffiness is a match for this cooling eye gel. A potent combo of antioxidants, plant oils, and cannabis sativa seed oil work together to smooth and soothe your delicate eye skin—which is echoed by the 6,423 reviewers, who gave this an average of 4.62 out of 5 hearts.

Plus, it’s fab for prepping your under eyes for concealer, as Ipster RebeccaH87 points out: “This is one of the best eye creams I’ve ever used. I love the way it makes my under eyes look and it’s perfect under makeup too. Def repurchasing!”

4. IGK HAIR Mistress Hydrating Hair Balm

IGK HAIR Mistress Hydrating Hair Balm

With an average of 4.60 out of 5 hearts from 6,441 reviews, this conditioning balm from IGK HAIR became an instant Ipster holy grail. It hydrates and reduces frizz, thanks to the lightweight, buildable formula that melts into your hair without weighing it down.

“For YEARS, I've had dry and damaged hair from constantly straightening and dying it back in middle school. No matter what I tried, my hair never retained any moisture or softness that it had one had, until I tried this. Holy shit it works like a miracle, plus it also helps with frizzy hair. This is my new holy grail,” writes Ipster madelinerose08.

5. GLOW RECIPE Watermelon Glow Lip Pop

GLOW RECIPE Watermelon Glow Lip Pop

Just what your lip collection has been missing. This no-rinse, scrub-to-balm formula exfoliates, hydrates, and deposits a hint of pink color on your lips. It’s all thanks to moisturizing watermelon extracts, smoothing coconut flower sugar, and exfoliating flower extracts. Plus, it’s totally customizable—apply more layers to brighten the color and create a more glossy finish. Want more proof of its awesomeness? The 12,986 reviews gave this balm a 4.60 (out of 5) heart rating.

“New must-have winter makeup, really all year, but this is the first winter I can remember in my lifetime where I felt like my lips weren't dying of thirst every hour if I didn't lather on the chapstick! Just three light coats in the late morning, and I was good to go all day in the hydration department,” raves Ipster jennidenny.

6. FIRMA BEAUTY Flat Oval Blending Brush and Round Blending Brush Duo

FIRMA BEAUTY Flat Oval Blending Brush and Round Blending Brush Duo

Rounding out our top-rated list is this brush duo from FIRMA BEAUTY, with an average of 4.58 from 15,774 reviews. Handcrafted in Kumano, Japan (the home for high-quality brushes), they blend, blur, and pack on pigments like a pro. The silky, synthetic bristles pick up *just* the right amount of pigment to give you a smooth, even application every time.

Ipster Cinderellakv writes in, “These brushes are incredible. They helped with precision application in the corner of my eye, but also let me buff and blend things out in a controlled manner. My new favorite brushes!”

Want in on all the IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
Hannah Cassidy
Hannah is a beauty editor at IPSY and has been creating content for fashion, beauty, and wellness in Los Angeles for over five years. Outside of the beauty world, she’s an avid vintage collector and dog mom to Pumpkin and Turtle.
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Article Last Updated April 6, 2021 12:00 AM