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10 of the Hottest Hair Trends That We Can’t Wait to Try in 2023

Photo by Dimitrios Kambouris / Staff / Getty Images

With summer behind us, fall weather upon us, and 2023 inching closer and closer by the day, we’re ready to leave our summer beach waves behind, take our hot tools out of retirement, and get excited about what hairstyle trends are in store for 2023. We got a preview from the pros and—believe us—your hair is going to look so good. The new year is all about taking our favorite hair trends (like the classic chignon, side part, side swept bangs, the sky-high ponytail, choppy shag, and more), and making them even better.

Whether you crave long hair, a short haircut, love a pixie cut, braids, a bob haircut, or even a mullet, beauty trends in the new year are all about making your looks easily achievable. So don’t let your gorgeous strands spend next year lost under your favorite beanie. Level up with these looks that are sure to stun in 2023.

About the Experts:

Brooke Jordan is the creative director and co-owner of the Brooklyn-based hair salon The Bird House.
Alessandra Bruno is a hairstylist at the FEKKAI Soho Salon.
Janelle Sands is a certified hairstylist, braid and extension specialist, and CURLS brand educator.

1. The Uber Ponytail

Hailey Bieber rocking a sleek, high ponytail hairstyle, bold winged eyeliner makeup look, diamond earrings, and pink dress
Photo by Dimitrios Kambouris / Staff / Getty Images

Of course the ponytail will never go out of style, but according to hairstylist, braid and extension specialist, and CURLS brand educator Janelle Sands, ponytails are going to be over-the-top in 2023. “Uber ponytail styles can be characterized by larger than life-sized ponytails of all textures,” says Sands. “So whether you wear it high or low, add a little extra oomph by teasing the base of the pony and adding a lavish amount of hair extensions.”

Sands recommends sculpting the hairline with CURLS Blueberry Bliss Curl Control Paste for medium hold or the CURLS Hair Under There Protect Me Edge Styling Pomade for maximum hold.

2. Fulani Braids

Erica Ash rocking Fulani braids and colorful beaded dress
Photo by Leon Bennett / Stringer / Getty Images

Get ready for a history lesson: Fulani braids actually originated from the African Fula people, and Sands believes this braiding trend is going to be bigger than ever in 2023. “These trendy looks involve natural hair seamlessly blended with bulk hair extensions,” explains Sands. “These braid styles will showcase varied hair braiding techniques within one particular style. Expect to see different sized braids from thin to large, as well as different braid patterns, all within the same look.”

3. Short Curly Hair with Pixie Bangs

Smiling Alia Shawkat rocking a short curly hairstyle with wispy bangs
Photo by Tommaso Boddi / Stringer / Getty Images

Sands thinks the new year will bring an abundance of shorter chops and texturized bangs. The goal of this look is light, airy, and edgy. Sands advises that you can make your shorter bangs pop with a lightweight curl-defining foam. We love DEVACURL’S Supermousse to define each curl.

4. Long Curls

Solange Knowles rocking long, voluminuous curly hairstyle and white suit
Photo by Jamie McCarthy / Staff / Getty Images

Those with naturally curly hair are looking for new ways to showcase their hair’s texture. “Stretch methods like soft headband curling rods and overnight rollers are making space, along with curl elongation techniques like roller sets,” says Sands, “These methods produce smooth, long curvature curls and waves and bring excitement to stagnant styles.” This style will elevate your look no matter what you’re wearing. Sands says to make sure to use a leave-in conditioner to keep curls moisturized and in-tact all day long.

5. The Retro Chop

Hailey Bieber rocking a bob hairstyle
Photo by Frazer Harrison / Staff / Getty Images

This minimal hairstyle tweak gives off major Clueless energy with a modern twist, and we’re kind of obsessed (if you’ve ever purposefully tucked your hair behind your ear like Cher Horowitz, this is a safe space for you). It’s a total vibe and we’re loving this low-maintenance (yet elevated) look paired with a middle part or side-swept bangs. Plus, the pros 10/10 would recommend it. “The ‘90s are back! Long, side-swept bangs can be a very playful look. When styling make sure to bevel (aka slope) the root of your hair to get a good bend. This added root lift will help keep hair out of your eye,” says Alessandra Bruno hairstylist at the FEKKAI Soho Salon.

7. The Flippy Updo

Zendaya rocking a flippy updo hairstyle
Photo by Frazer Harrison / Staff / Getty Images

When it comes to hair trends, Zendaya is always on top of them or way ahead of them. So when she arrived at the 74th Primetime Emmys with this flippy updo, we couldn’t help but stop and stare. This hair look creates the illusion of a half-up, half-down hairstyle that's the perfect mix of low maintenance, with a flirty, elegant feel. We can't wait to recreate it on repeat all year long. Curl your hair midway down to the ends. Once cooled, brush them out and spritz with a light-hold hair spray (such as Bumble and Bumble Does It All Hairspray). If you have thick hair, gather all of your hair into a high ponytail, smoothing out the top (while making sure the top of your hair is slicked back). If you have fine hair, leave half of it down and secure the top half with an elastic. Love Zendaya’s headband? This black silk headband is a super cute dupe.

8. Red Hair Hues

Sadie Sink rocking a side-parted hairstyle
Photo by Rodin Eckenroth / Stringer / Getty Images

When it comes to hair color trends, red never goes out of style. Shout out to Sadie Sink for serving us with major red hair inspo (and envy!). “For winter, look out for an abundance of deep, warm reds, evoking the cozy vibes we all need right now,” says Jordan. The best part about red is its versatility. It’s so easily customizable to your skin tone—and your personality. From deep cinnamon to warm ginger, to vibrant paprikas, there’s a shade of red out there to suit anyone and everyone. 

9. The Barbie Ponytail

Ariana Grande rocking a Barbie ponytail hairstyle
Photo by Amy Sussman / Staff / Getty Images

It may not be out until next summer, but we’re counting down the days, minutes, and seconds until the new Barbie movie is released (talk about the ultimate throwback). And with all of our childhood dreams finally becoming real (Ryan Gosling as Ken…sigh), it's no surprise that the sky-high Barbie-inspired ponytail is making a comeback too. The tricky part with creating this look is achieving height and hold. But, with a few easy tricks, it's totally doable. “High ponytails are so fun. I use FEKKAI Brilliant Gloss Multi-Tasker Perfecting Cream to keep hair smooth, then brush hair upwards and secure it in place. Next, I take a small toothbrush or beard brush and spray with hairspray to slick back any flyaways and keep it as smooth as possible,” Bruno tells us. Need a visual? Check out this easy high ponytail tutorial.

10. Low, Sleek Chignon

Lori Harvey rocking a low, sleek Chignon hairstyle
Photo by Gareth Cattermole / Staff / Getty Images

The best part about a chignon is that it flatters pretty much anyone. From oval to heart-shaped to round faces, a chignon is like the low ponytail of the bun category and we’ve spotted the look all over fashion week. You can dress it up, or dress it down for carefree style or something a little more fancy. “A low, sleek chignon is a classic, never-goes-out-of-style look.

“For a modern take, twist your hair back and secure it with a small metallic or tortoise-shell claw clip, keeping it a little messy. Or conversely, use gel for a super slick wet look,” Jordan recommends. Obsessed with accessories? Try a scarf. “There are so many beautiful scarves, wearing one in your hair is a great way to incorporate it into your outfit. For fine hair, you can tease it a bit, tie a scarf around the base of your ponytail leaving one side longer than the other, and twist the hair and scarf together into a bun. Then, secure with bobby pins,” says Bruno. Try this cute scarf scrunchie to fake the look in minutes: MARADJI Scrunchie Foulchie in Anita Powder.

Want in on all the upcoming beauty trends? Take our Beauty Quiz now to get started with your own IPSY Glam Bag. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
Runa Rhattacharya
Runa Bhattacharya
Runa is an NYC-based writer and Registered Nurse with over 8 years of experience covering beauty and wellness. She’s worked for publications like SELF, Cosmopolitan, and more. She’s passionate about beauty, science, and two careers that she loves!
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Article Last Updated November 23, 2022 12:00 AM