Meet Our Newest Brand Partner Khloé Kardashian

Here at IPSY, our number one goal is to help you express your unique beauty. Whether that means trying a new haircut, experimenting with a bold lip, or focusing on self-care—we’re here to support you. So when we started looking for the next brand partner to help us spread our message of self-love, self-expression, and self-discovery, only one name came to mind: Khloé Kardashian.

Khloé is the queen of expressing her unique beauty. Exhibit A: all the epic looks you can find on her Instagram. You’ll see everything from no-makeup makeup in sweats to full-on glam in a gown and everything in between (and that’s not even counting the endless hairstyles we’ve come to expect from the Good American co-founder and Keeping up With the Kardashians star).

“I’ve always loved expressing myself through makeup and trying new products and looks,” says Khloé, discussing this new partnership. “I shake things up, take risks, and just have fun with it. Beauty should be anything but boring. That’s why I love IPSY. You get to try new beauty products every month, picked just for you.

We’re beyond excited to officially welcome Khloé Kardashian into the IPSY family—and we hope you are, too. Here’s everything you need to know about Khloé’s passion for beauty.

Khloé’s beauty education started early.

Khloé’s beauty education got a much earlier start than most. “I have always loved makeup and skincare—it’s essentially in my DNA,” says Khloé. “My mom, from an early age, taught my sisters and I how to take care of ourselves, the importance of makeup, and just upkeep as a woman.”

Not only did she have Kris Jenner’s insight, she also had her big sisters Kourtney and Kim Kardashian to learn from. “I used to watch my sisters, and I would take tips and tricks from what they were doing,” says Khloé. “I’ve seen them experiment and try new things, and I kind of learned from their mistakes.” Watching her sisters’ makeup skills is how Khloé fell in love with makeup herself. “I think having those older sisters to learn from has been awesome.”

She’s the ultimate glam chameleon.

Take a quick scroll through Khloé’s social media, and, along with fun snapshots of the Kardashian-Jenner crew, her best friends, and of course her daughter True, you’re in for a real beauty buffet. “Short hair, major glam, bright lips—you name a look, I’ve tried it,” she says.