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Meet Our Newest Brand Partner Khloé Kardashian

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Here at IPSY, our number one goal is to help you express your unique beauty. Whether that means trying a new haircut, experimenting with a bold lip, or focusing on self-care—we’re here to support you. So when we started looking for the next brand partner to help us spread our message of self-love, self-expression, and self-discovery, only one name came to mind: Khloé Kardashian.

Khloé is the queen of expressing her unique beauty. Exhibit A: all the epic looks you can find on her Instagram. You’ll see everything from no-makeup makeup in sweats to full-on glam in a gown and everything in between (and that’s not even counting the endless hairstyles we’ve come to expect from the Good American co-founder and Keeping up With the Kardashians star).

“I’ve always loved expressing myself through makeup and trying new products and looks,” says Khloé, discussing this new partnership. “I shake things up, take risks, and just have fun with it. Beauty should be anything but boring. That’s why I love IPSY. You get to try new beauty products every month, picked just for you.

We’re beyond excited to officially welcome Khloé Kardashian into the IPSY family—and we hope you are, too. Here’s everything you need to know about Khloé’s passion for beauty.

Khloé’s beauty education started early.

Khloé’s beauty education got a much earlier start than most. “I have always loved makeup and skincare—it’s essentially in my DNA,” says Khloé. “My mom, from an early age, taught my sisters and I how to take care of ourselves, the importance of makeup, and just upkeep as a woman.”

Khloé Kardashian in a pink dress against pink and orange background

Not only did she have Kris Jenner’s insight, she also had her big sisters Kourtney and Kim Kardashian to learn from. “I used to watch my sisters, and I would take tips and tricks from what they were doing,” says Khloé. “I’ve seen them experiment and try new things, and I kind of learned from their mistakes.” Watching her sisters’ makeup skills is how Khloé fell in love with makeup herself. “I think having those older sisters to learn from has been awesome.”

She’s the ultimate glam chameleon.

Take a quick scroll through Khloé’s social media, and, along with fun snapshots of the Kardashian-Jenner crew, her best friends, and of course her daughter True, you’re in for a real beauty buffet. “Short hair, major glam, bright lips—you name a look, I’ve tried it,” she says.


“That’s the beauty about glam. You get to be a different character every single day and experiment.”


“I never like to stick with one look for too long, so I’m always looking for new products and inspiration for my next glam,” says Khloé. “I’m excited to receive an IPSY Glam Bag every month with new things to try and play with.” And the best part of experimenting with your look is that there’s really no right or wrong when it comes to beauty. “It's a form of expression, and IPSY helps me express myself.”

Khloé Kardashian holding an IPSY January 2020 Glam Bag while lying on pink carpet

Khloé’s makeup must-haves:

“I love that IPSY introduces you to new brands and products, and sends you things that are personalized for you,” says Khloé. “But also, every month you get to pick out one thing, so you’re guaranteed to have something you love in every delivery.” Here’s what Khloé is hoping to receive, choose, and add-on to her next Glam Bag.

1. Brow Pencil

“I think an eyebrow pencil is a necessity,” she says. “Personally, I cannot leave my house without doing my brows. And I love when it comes with a great brush at the end, so you just have to put one thing in your makeup bag.”

2. Compact Eyeshadow Palettes

“Having an eyeshadow quad that's small is perfect. I'm always on the go, so having this in my purse if I need a little touch-up? Genius!”

3. Highlighter

“I love highlighter. A little highlighter on the cheekbone just adds that pop that everybody loves.”

4. Lip Gloss

“I absolutely love lip gloss. Who doesn't want their lips popping?”

Feeling inspired by Khloé’s adventurous beauty habits and want to try IPSY Glam Bag for yourself? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

About the author
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Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated September 29, 2020 12:00 AM