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Power Picks: Better Products Guaranteed


Our mission at IPSY is to inspire everyone to express their unique beauty. We do that through educational content and tutorials, engaging social channels (by the way, make sure you’re following @IPSY on TikTok!), and of course delivering the best and most personalized beauty products right to your door every single month.

To guarantee you’re getting exactly what you want (aka the hottest, buzziest, coolest must-haves in beauty), we’re introducing Power Picks—superstar products or brands handpicked for you by the team of experts you know and trust. These beauty faves will make your entire monthly subscription worth every penny, trust. Power Picks saves you from staying on top of all the latest trends and viral TikTok products—just leave all that work to us. Read on to learn everything you need to know about Power Picks—and why you’re going to love ‘em!

What Are Power Picks?

You asked, we listened! To offer you the most bang for your buck, we tasked our expert team of curators to find the best of the best in beauty, and we’re hooking you up with these Power Picks (aka the hottest, coolest, and buzziest products) in every bag or box. Each month, our team of trusted experts will handpick your Power Picks, and you’ll find them out  during Choice (for Glam Bag subscribers) and Build Your Box (for BoxyCharm).

How Do Power Picks Work?

Every month, IPSY members receive a personalized product lineup that includes Power Picks. These Power Picks look a little different for each IPSY membership, so we’ve broken it down by subscription so you know exactly what you’re getting.

  • Glam Bag Power Picks: Every month during Choice (around the 20th to 26th), you’ll get to choose one product and receive four other products customized to your beauty preferences. In your monthly five-product assortment, you’re guaranteed at least one Power Pick.

  • BoxyCharm Power Picks: Every 1st through 3rd of the month, you’ll get to Build Your Box. First, you’ll find out the two Power Picks we’ve curated just for you based on your beauty preferences, then you’ll get to choose your remaining three products for your BoxyCharm shipment. 

Ready to jump in and start receiving Power Picks every month? Take the IPSY Beauty Quiz now to get started. Already a member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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About the author
Gerilyn Manago
Gerilyn Manago
Gerilyn is a freelance writer with more than nine years of editorial and social media experience in lifestyle and beauty. Her background includes Allure, Men’s Health, and PEOPLE. Currently, she oversees content for four Napa Valley wine brands.
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Article Last Updated August 5, 2023 12:00 AM