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These Waterproof Makeup Products Will Stay Put Through Anything—and We Do Mean Anything

Ashley Locke DefaultAshley Locke Default
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Published on Feb 18, 2025 • 7 min read
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Photo by Yulia-Images / Getty Images

Spring and summer bring pool parties, time outdoors, and hotter temps. As things begin to heat up, you may stress over the staying power of your makeup. Will it wash off after a dip in the pool? Can it last through a midday run? While your go-to products may not be able to hold up, there are long-wear formulas on the market that won’t budge no matter what. No moisture of any kind is a match for these waterproof makeup products. Wherever the day may take you, you can trust that they’ll stay on through sweat, splashes, and then some. Below, we rounded up the 12 best waterproof makeup products for a long-lasting makeup routine that’ll last you all summer. A few swaps and you’ll be all set!

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1. Best Waterproof Foundation: 

MAKE UP FOR EVER HD Skin Waterproof Natural Matte Foundation Deluxe

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Waterproof foundation is not as scary as it sounds, especially when it comes to the MAKE UP FOR EVER HD Skin Waterproof Natural Matte Foundation Deluxe. Formulated with the brand’s signature Micro-Skin System™, it offers a skin-like finish that holds up through anything. We’ve worn it swimming and it didn’t budge. Plus, no one knew we were wearing foundation; everyone thought it was just our skin—a win-win in our book. Much like us, Ipsters who have also tried this product are fans of how natural and “non-cakey” the coverage is, while it can “stay on for 12” hours no matter what you get up to.

2. Best Waterproof Concealer:

ONE/SIZE Turn Up the Base Butter Silk Concealer

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Cruelty-free and vegan, this full-coverage concealer works wonders to cover dark under-eye circles and cover blemishes. We love that the soft-matter formula goes on smooth all over our face without caking, creasing, or transferring. More than anything, we love how easy it is to apply. Sometimes we pat it on with our fingers and the formula melts into our complexion. One Ipster agrees, sharing, “It looks flawless when applied with my fingers, which isn't always the case [with other concealers] but this melts into the skin.” No dark circles or texture issues are a match with this concealer in your makeup bag.

3. Best Waterproof Contour:

KVD BEAUTY Modcon Liquid-Gel Contour

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Definition that lasts all day? Yes, please! We swear by the KVD BEAUTY Modcon Liquid-Gel Contour when we want to look snatched as the temperature rises because we know it won’t melt off our face. It delivers precision like no other, just ask this Ipster who raves about the product: “I absolutely love the formula as well as the doe foot applicator for precision contour. I’m able to make the perfect-sized lines under my cheekbones while also being able to make thin precise lines on the sides of my nose. It’s the perfect cool contour color that reveals authentic-looking shadows…I’ve tried half a dozen contours and this one is the best by far!” 

4. Best Waterproof Blush:

FENTY BEAUTY Fenty Cheeks Suede Powder Blush

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Yes, waterproof blush does exist and yes, the waterproof makeup does come in powder form. Our fave is the FENTY BEAUTY Fenty Cheeks Suede Powder Blush because of its shade range and payoff. A little goes a long way, trust us. Right now, we’re really loving the shade Daiquiri Dip, which is a bold coral red color. From sunburn blush to boyfriend blush, red shades are taking over and we are loving it. They offer a natural flush to any complexion, giving you that model-off-duty look without having to wear much else.

5. Best Waterproof Bronzer:

TARTE™ Amazonian clay waterproof bronzer

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Apart from being a waterproof makeup product that will stay put, there is so much more to love about the TARTE™ Amazonian clay waterproof bronzer. The oil-free, mineral-based powder provides a natural finish that works great for oily and dry skin types alike. But the best part is the signature Skinvigorating™ formula, which contains vitamins A and E to fight free radicals while giving you a sun-kissed, natural glow. We are big fans of skincare and makeup coming together and this product does it oh-so-right.

6. Best Waterproof Highlighter:

ICONIC LONDON Lit & Luminous Baked Highlighter

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Nourishing jojoba oil and pearlescent pigments combine to create a highlighter that produces a natural, luminous glow. We enjoy how buildable the formula is so we can keep it fairly subdued or go for a brighter-than-the-sun shine when we’re looking for an extra dose of attention. Many Ipsters agree about the buildable coverage with one saying, “I love that you can go light with this or really go to town for a blinding glow.” Hot tip: We swipe a little on our collarbones when we’re at the beach to draw some attention to that area.

7. Best Waterproof Eyeliner:

GXVE BEAUTY Line It Up Clean 24-Hr Gel Pencil Waterproof Eyeliner

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With its 24-hour wear, Ipsters who tried this waterproof makeup were pleasantly surprised by how long it lasted. “This stuff blew my mind with how long it stayed on,” raves one Ipster. Another shares, “It goes on smooth and doesn’t run. Lasted all day, over 12 hours.” Of course, we’ve been fans of this long-wear makeup for quite some time so we’re glad everyone else is catching on. And with its vibrant shade range, you need this eyeliner by your side to create eye looks that are bold, bright, and daring. After all, this year’s makeup trends are all about going big.

8. Best Waterproof Mascara:

TOO FACED Better Than Sex Waterproof Mascara

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What waterproof mascara is better than the TOO FACED Better Than Sex Waterproof Mascara? None, absolutely none. This has been a tried and true staple in our makeup routine since its launch almost a decade ago (oh how the time flies). Crying, swimming, sweating—this mascara stays on through it all. And it conditions the lashes with porcelain flower extract and omega oil to keep them nourished with every wear. It can be a little tricky to remove though one Ipster promises it’s easy to get it off with a cleansing balm of your choice.

9. Best Waterproof Eyebrow Pencil:

ANASTASIA BEVERLY HILLS Laminated Look Brow Kit

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Keep your brows in place through a pool day or a marathon with the ANASTASIA BEVERLY HILLS Laminated Look Brow Kit. Featuring the brand’s Brow Pen and Mini Brow Freeze®, you have everything you need to keep your brows on lock. It’s “an absolute must in your brow and beauty routine,” one Ipster says, and we’re inclined to agree. While we don’t use the Brow Freeze as often, the Brow Pen is in regular rotation to fill in sparse areas between brow visits.

10. Best Waterproof Eyeshadow:

BOBBI BROWN COSMETICS Mini Long-Wear Waterproof Cream Eyeshadow Stick Set

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Whenever we can recommend BOBBI BROWN COSMETICS Long-Wear Waterproof Cream Eyeshadow Sticks, we will. They last all day (as many Ipsters will attest to) and can create a wide variety of looks. Again, the theme for eye makeup this year is bold, these shadow sticks can help you get there every single time. But if you’re someone who prefers to keep it simple, they’ll help you add a subtle color to your lid without overdoing it. We’re keen on the creamy formula that glides on with ease without tugging. Not to mention, we use these sticks as not only eyeshadow but eyeliner and sometimes highlighter. 

11. Best Waterproof Lip Liner:

IL MAKIAGE Waterproof Lip Liner

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We own almost every shade (there are 24) of the IL MAKIAGE Waterproof Lip Liner because we adore it that much. Its creamy consistency outlines our lips to perfection and can also be used for all-over lip color. With its pigment-rich, long-lasting finish, there is no shortage of lip looks you can create with this liner.

12. Best Waterproof Lipstick:

PINKLIPPS COSMETICS Liquid Lipstick

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The PINKLIPPS COSMETICS Liquid Lipstick in the shade Cherry Bomb is nothing short of pigmented with its bold red hue. “I love this shade! It’s a very pretty red, and a super bold color. I like using this as a lip stain, so it’s a little more natural,” one Ipster shares. We do appreciate how bold this lipstick is and how long it lasts, boasting a 13-hour long wear time, but love the idea of using it as a stain to keep it more natural for everyday use.

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