Long before Instagram influencers, YouTube creators, and the massive online beauty community you know today, beauty trends were dictated by a small elite (think A-list celebrities and major fashion magazines). Things have come a long way since then. Beauty has become a movement fueled by free conversation. IPSY was born from this revolution and the inclusive self-expression that made it happen—and you can’t talk about the democratization of beauty without mentioning the name Huda Kattan.
After losing her recruiting job, Huda went to makeup school in Los Angeles and launched the Huda Beauty Blog in 2010 to share makeup tutorials and her favorite products. “Getting fired was one of the best things to happen to me,” says Huda. “It was frustrating at the time, but it was a chance for me to start carving a career out of something I love. Sometimes you need to go through difficult changes to find what truly makes you happy and fulfilled.”
And, well, you know the rest. Flash forward, and her blog now receives more than 45 million views a year, her company is valued at $1.2 billion, and she even made Forbes’ list of America’s richest self-made women. Suffice it to say, Huda Kattan is one of the biggest beauty influencers in the world. It’s for all those reasons and more why we’re so excited to announce that the OG beauty influencer herself will be curating our next Glam Bag X this November. Without further ado: Glam Bag x Huda.
“You know I always keep it real, so this collection is filled with only my ride-or-dies,” says Huda, who hand-selected all of the products to help you boss your own beauty journey. Her collection was designed to work for your entire routine, from the initial prep work all the way to the finishing touches. “It has everything from the skincare you need to create the perfect canvas (a majorly underrated step, IMHO), to my must-have products. And the best part is, you’re in charge.”
Huda knows that there is no right or wrong way to express yourself. As long as it makes you feel like the best version of you, she’s here for it. “Makeup should be a tool to improve your beauty, not change it,” says Huda. “I hope my collection does just that.”
Glam Bag X is available as a quarterly upgrade for Glam Bag and Glam Bag Plus members, so if you already have one (or both) of those bags, just visit the Glam Bag X tab, and click on the Upgrade Now button.
Not a member yet? No problem. Get started by taking our Beauty Quiz and telling us all about your preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or Glam Bag Plus. After you’ve made your choice and become a member (welcome to the fam!), log into your account, and visit the Glam Bag X tab. All that’s left to do is click “Upgrade Now”, and you’ve just scored the most-coveted membership in beauty.
It wouldn’t be a Huda collab without some must-have products from the HUDA BEAUTY family, including makeup staples like loose powder, glow-getters from her skincare line WISHFUL, and an iconic scent from her newest fragrance venture KAYALI. But we promise there is so much more where that came from. Be sure to follow us @IPSY so you don’t miss any more product reveals.
This loose powder was designed to be used both as a setting powder and a baking powder. Apply a light layer all over to lock in your look, or apply a thick coat and then dust it off a few minutes later to blur the appearance of pores and fine lines and create a long-lasting, airbrushed finish.
There’s so much to love about this moisturizer from Huda’s new skincare line. It has a unique jelly texture (it wears perfectly under makeup, BTW) that instantly melts into skin on contact. The formula helps lock in moisture for up to 24 hours with honey, brightens dark spots with turmeric, and minimizes pores size and uneven skin texture with niacinamide.
Created by Huda’s sister (business partner and BFF) Mona Kattan, KAYALI Vanilla | 28 Eau de Parfum captivates the senses by combining rich vanilla, creamy jasmine, and sweet tonka bean notes. The end result? A scent that’s totally one-of-a-kind and perfect for all special moments.
Ready to go extra this November? We got you! Be the first on the list to reserve your spot before we run out—Glam Bag x Huda quantities are limited. And for all your IPSY Glam Bag X news, don’t forget to check us out on Instagram and Twitter @IPSY.
Curious what you might have missed in the other, sold-out Glam Bag X drops? Check out our February Glam Bag x Patrick Ta collection, May Glam Bag x Khloé collab, and August Glam Bag x Halsey drop now.
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