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Meet Your Next Glam Bag X Curator—Madelaine Petsch


Actress Madelaine Petsch shot onto the scene—or should we say screens—in early 2017 with the premiere of Riverdale, CW’s television adaption of the Archie comics. The show quickly became a cultural phenomenon, and the cast of relative newcomers became instant household names… including Madelaine. On Riverdale, Madelaine plays self-proclaimed Queen Bee, Cheryl Blossom, but if her Instagram handle @madelame wasn’t enough of a hint, she couldn’t be more different from her character IRL.

While Cheryl is the ultimate full-glam girl, Madelaine is all about self-care. Don’t get us wrong, she loves to get ready as much as the next person, but it’s the way she doesn’t take herself too seriously (and her self-deprecating humor) that makes you feel like you’ve been friends for years. It’s for all those reasons and more that we’re thrilled to share that Madelaine herself is the curator behind our May Glam Bag X. “I’ve been a fan of IPSY for a long time,” says Madelaine. “So the chance to put together my very own Glam Bag X and handpick every single product that went in it has been such a dream.” Keep scrolling to see how she curated her Glam Bag x Madelaine Petsch.

Madelaine’s GBX Inspiration

“Self-care is hugely important to me and was the biggest inspiration behind my Glam Bag X collection,” says Madelaine. “It’s the time that I take to truly work on my emotional, mental, and physical health, and beauty is a major part of my self-care routine.” She curated her collab to be full of everything you need to embrace self-care, too. The key tools and products she uses to take a step back from the hectic world around her and a step toward herself.

“My goal for this collab is not only to spread light on these products I love and use every day, but also share my values, which is why I’m so proud to tell you that everything in Glam Bag X is also cruelty-free,” says Madelaine. “Everyone deserves a little ‘me time,’ so consider my Glam Bag X your invitation to join my self-care crew where I keep it real about the good, the bad, and the beautiful—so you can, too.”

Photo of Madelaine Petsch lounging on a couch with a Glam Bag X purple box

Here’s How Glam Bag X Works

Glam Bag X is a quarterly upgrade for Glam Bag and Glam Bag Plus members, so if you already have one (or both—we <3 you!) of those bags, just visit the Glam Bag X tab, and click on the Upgrade Now button.

Not a member yet? There’s no better time than now to claim your Glam Bag x Madelaine Petsch. Get started by taking our Beauty Quiz and telling us all about all your beauty preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or Glam Bag Plus. After you’ve made your choice and become a member (welcome to the fam!), log into your account, and visit the Glam Bag X tab. All that’s left to do is click “Upgrade Now,” and you’ve just scored the most-coveted membership in beauty—starting with Madelaine’s collection.

A Peek Inside Glam Bag x Madelaine Petsch

Not to sound like the host of The Bachelor who promises “the most dramatic season ever” every season, but the products in this May’s Glam Bag X are truly some of the best we’ve ever had. While we can’t share them all just yet (be sure to follow us on Instagram @IPSY for all your breaking GBX news!), we can share a few product spoilers you won’t want to miss. Trust us, the list just gets better from here.

1. SAINT JANE BEAUTY Luxury Body Serum


“This is the perfect product to help nourish and smooth your skin from the neck down,” says Madelaine. “You can use it like a body lotion on dry or damp skin, but I love to level up bath time by adding a few drops to my tub.”

2. TARTE™ Creaseless Concealer

TARTE™ Creaseless Concealer

“This full-coverage concealer is my secret weapon for looking wide-awake after a late night. I apply it after eye cream, and my dark circles basically disappear.”

3. SUNDAY RILEY Pink Drink Firming Resurfacing Essence

SUNDAY RILEY Pink Drink Firming Resurfacing Essence

“The first step in my skincare routine? This multitasking face mist that helps resurface, balance, and firm my skin. I also keep a spare in my car to refresh and rehydrate throughout the day.”

4. ICONIC LONDON Sunset To Sunrise Eyeshadow Palette

ICONIC LONDON Sunset To Sunrise Eyeshadow Palette

“Not only are the shades in this palette totally gorgeous, they’re super pigmented and easy to blend, too. I like to dampen my brush with water or setting spray to create full-coverage liquid shadows that also work as liners.”

Ready to go extra this May? We got you! Be the first on the list to reserve your spot before we run out—Glam Bag x Madelaine Petsch quantities are limited.

Curious what you might have missed in the other sold-out Glam Bag X drops? Check out last August's Glam Bag x Halsey drop, November’s Glam Bag x Huda Kattan collection, and February’s Glam Bag x Addison Rae's collab now.

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Article Last Updated April 6, 2022 12:00 AM