All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

An Easy Liquid Blush Tutorial Straight From a Celeb Makeup Artist

Elizabeth Denton DefaultElizabeth Denton Default
By
Published on Aug 9, 2023
A photo of a model smiling with natural looking makeup and light blush MobileA photo of a model smiling with natural looking makeup and light blush Desktop

In the ever-evolving world of beauty and makeup looks, one product has emerged as the latest sensation on TikTok: liquid blush. With its versatile application, dewy finish, and ability to create a glowy complexion, liquid blush has quickly become a favorite among makeup enthusiasts and influencers alike. 

Unlike powder blush, which can sometimes appear cakey or settle into fine lines, liquid blush effortlessly melts into the skin. That makes it great for all skin types, but especially mature and dry skin. But its majorly pigmented formulas can sometimes be a little scary at first. That’s why we chatted with celebrity makeup artist Loftjet to get a step-by-step tutorial. You’re sure to have the look of a natural flush, not a clown, with his expert tips. 

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop
MEET THE EXPERT

Loftjet is a celebrity makeup artist in Los Angeles. 

DIY your own liquid blush! Watch the below video to learn how.

How to Apply Liquid Blush

1. Prep Your Skin With Skincare

You can wear liquid blush whether you have a full-face beat (foundation, concealer, bronzer, highlighter, etc.), a light skin tint, or a totally natural face. The most important thing is that your skin is hydrated. Be sure to use a moisturizer or hydrating foundation, which will match the dewiness of the blush formula. You can also apply blush either before or after foundation. Allow Loftjet to explain.

“I normally apply cream blush either before foundation to have it shine through foundation, which gives it a natural, ‘flushed’ stain to the cheek, or on top of foundation before setting the face with a setting spray or minimal powder,” he says.

2. Choose Your Applicator 

Loftjet uses a makeup brush, specifically a blush brush, to apply liquid blush and cream blush, and he uses a makeup sponge for blending. “I like to apply cream blush using a combination of a dense brush to place it where I want and a sponge to melt it into the skin for a seamless application,” he says. But you don’t have to. You can also use your fingers to dab the liquid formula right on the cheeks for an easy pop of color.

3. Map Your Placement 

One of the best things about this blush formula is how its dewy finish can double as a highlighter. That’s how Loftjet decides where to apply the glowy cheek tint. “I like to go high up on the cheek bone near the outer corner of the eye,” he says. “The dewy finish of a liquid blush provides a natural highlight. Placing the product higher on the cheekbone gives the face beautiful structure.”

4. Dab a Small Dot and Blend

The pigmented formula of liquid blush means you don’t need a lot. Apply a small dot or two and blend upward from the apples of the cheeks. Go across your nose, too, for a pretty, sunkissed blush look. We love creating this natural look with the buildable YC COLLECTION Liquid Blush in Fresa

5. Set Your Look

The whole point of a liquid blush is to give the skin a dewy glow, but if you have oily skin, you don’t want your skin to be too dewy. Set it with a matte setting spray or a swipe of finishing powder. Finish with mascara and your other favorite beauty products for a look that’s all yours. 

Want to try the latest blush trends? Get in on all the IPSY fun! Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

Like this article? Share it with your friends by clicking the icons below!

Liked this post? Share!

Related Stories

Zendaya at the New York Special Screening of "The Drama" held at Regal Union Square on April 02, 2026 in New York, New York.Zendaya at the New York Special Screening of "The Drama" held at Regal Union Square on April 02, 2026 in New York, New York.

Makeup

Peak Poptimism Makeup Is Taking Over Festival Season

Published on Apr 13, 2026 • 4 min read

Young suspicious woman with long red hairYoung suspicious woman with long red hair

Makeup

The Best Makeup Looks for Aries Season

Published on Apr 13, 2026 • 4 min read

Beautiful emotional woman with bright make-up applying red lipstick - stock photoBeautiful emotional woman with bright make-up applying red lipstick - stock photo

Makeup

The Best Lipstick Colors That Make Teeth Look Whiter (and the Ones to Skip)

Published on Apr 7, 2026 • 9 min read

Makeup

Is PRADA BEAUTY Blush Worth It? My Honest Review

Published on Apr 3, 2026 • 5 min read

Close-up of model with dewy skin and freshly applied mascara showing long, defined lashes in warm lightingClose-up of model with dewy skin and freshly applied mascara showing long, defined lashes in warm lighting

Makeup

This Mascara Hack Makes New Tubes Work Way Better

Published on Apr 3, 2026 • 3 min read

Model applying YSL Lash Clash Mascara, showcasing dramatic volume and lifted lashes with a bold, fluttery finish.Model applying YSL Lash Clash Mascara, showcasing dramatic volume and lifted lashes with a bold, fluttery finish.

Makeup

I Tried the YSL Lash Clash Mascara—Here’s My Honest Review

Published on Mar 31, 2026 • 8 min read

Model with slicked-back hair wearing frosted blue eyeshadow, glowing skin, and glossy lips for a modern soft glam makeup lookModel with slicked-back hair wearing frosted blue eyeshadow, glowing skin, and glossy lips for a modern soft glam makeup look

Makeup

Frosted Makeup Is Back—But Not How You Remember It

Published on Mar 26, 2026 • 4 min read

Miley Cyrus at the World Premiere for Disney+'s "Hannah Montana 20th Anniversary Special" on March 23, 2026 in Los Angeles, California. Miley Cyrus at the World Premiere for Disney+'s "Hannah Montana 20th Anniversary Special" on March 23, 2026 in Los Angeles, California.

Makeup

Hannah Montana Gave Us These Looks 20 Years Ago—And They Still Work

Published on Mar 24, 2026 • 4 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY