May’s “Wild Beauty” Theme Is a Spring Dream
Anybody else itching to get outside? With warmer weather and longer days, we just can’t get enough of the great outdoors these days. May’s theme “Wild Beauty” is an ode to the final stretch of spring and everything that comes with it—wildflowers, sunshine, botanical skincare, less-is-more makeup routines. So this month, find time to reconnect with nature in whatever way you want (even if it’s just a walk in the park!) and let your imagination run wild.
We’ve packed the month with tons of May-centric content (it’s AAPI Heritage Month!) and must-reads for the moms-to-be out there—plus all the tips and tricks we’ve been bookmarking and scrolling through that we can’t wait to share.
(This is your official reminder that Mother’s Day is May 8th.)
These AAPI-Founded Brands Are Routine Must-Haves
Refresh your makeup and skincare lineups and celebrate AAPI Heritage Month. Get to know the brands who have paved the way in some of beauty’s biggest movements and trends (like glass skin and popsicle lips) and discover all-new favorites from head to toe.
Beauty Through the Black Lens With Dani Wade
The fertility process is a silent struggle for many, but lifestyle and clean beauty blogger Dani Wade (a.k.a. @dwbella on IG) wants to change that. By shedding light on her own journey—from the fertility realities Black women face to self-care practices—she hopes to inspire and uplift others along the way.
Pregnancy Skincare: What’s Safe (And What to Avoid) When You’re Expecting
Ready for your pregnancy glow? We’re breaking down the ingredients you’ll want to put on hold for nine months and how to pivot your routine accordingly. Plus, dermatologists demystify the biggest skin woes that come with the influx of hormones.
The 12 TikTok Beauty Hacks That Blew Our Minds
There’s a lot of fluff on TikTok when it comes to makeup and skin hacks. Thankfully, we’ve sifted through the bad, the weird, and the just plain dangerous (please don’t contour with SPF) to give you the *best* that BeautyTok has to offer.
Meet the “Clean Girl Aesthetic”—The Minimal Makeup Trend We Can’t Stop Wearing
This TikTok viral makeup routine has a collective hold on creators and editors everywhere—and for good reason. It’s simple, effortless, and expensive-looking. Learn the key products and steps required to create the “Clean Girl” look for yourself.
Essence is the Essential Step Your Routine is Missing
It’s not a toner and it’s not a serum…it’s an essence. This Korean skin staple is like a nutrient fast pass that delivers hydration to your skin when it needs it the most. Learn why skincare enthusiasts swear by this step and how to add it into your own routine.
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