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May’s “Wild Beauty” Theme Is a Spring Dream


Anybody else itching to get outside? With warmer weather and longer days, we just can’t get enough of the great outdoors these days. May’s theme “Wild Beauty” is an ode to the final stretch of spring and everything that comes with it—wildflowers, sunshine, botanical skincare, less-is-more makeup routines. So this month, find time to reconnect with nature in whatever way you want (even if it’s just a walk in the park!) and let your imagination run wild.

We’ve packed the month with tons of May-centric content (it’s AAPI Heritage Month!) and must-reads for the moms-to-be out there—plus all the tips and tricks we’ve been bookmarking and scrolling through that we can’t wait to share.

(This is your official reminder that Mother’s Day is May 8th.)

Beauty products from various brands on pink background

These AAPI-Founded Brands Are Routine Must-Haves

Refresh your makeup and skincare lineups and celebrate AAPI Heritage Month. Get to know the brands who have paved the way in some of beauty’s biggest movements and trends (like glass skin and popsicle lips) and discover all-new favorites from head to toe.

Portrait of Dani Wade inside pink frame with black text Beauty Through The Black Lens

Beauty Through the Black Lens With Dani Wade

The fertility process is a silent struggle for many, but lifestyle and clean beauty blogger Dani Wade (a.k.a. @dwbella on IG) wants to change that. By shedding light on her own journey—from the fertility realities Black women face to self-care practices—she hopes to inspire and uplift others along the way.

Side profile of a beautiful and smiling woman

Pregnancy Skincare: What’s Safe (And What to Avoid) When You’re Expecting

Ready for your pregnancy glow? We’re breaking down the ingredients you’ll want to put on hold for nine months and how to pivot your routine accordingly. Plus, dermatologists demystify the biggest skin woes that come with the influx of hormones.

Compilation of Tiktok beauty videos

The 12 TikTok Beauty Hacks That Blew Our Minds

There’s a lot of fluff on TikTok when it comes to makeup and skin hacks. Thankfully, we’ve sifted through the bad, the weird, and the just plain dangerous (please don’t contour with SPF) to give you the *best* that BeautyTok has to offer.

Close-up of Hailey Bieber rocking a no-makeup makeup look on the red carpet

Meet the “Clean Girl Aesthetic”—The Minimal Makeup Trend We Can’t Stop Wearing

This TikTok viral makeup routine has a collective hold on creators and editors everywhere—and for good reason. It’s simple, effortless, and expensive-looking. Learn the key products and steps required to create the “Clean Girl” look for yourself.

Bottles of SUNDAY RILEY Pink Drink Firming Resurfacing Essence on pink background

Essence is the Essential Step Your Routine is Missing

It’s not a toner and it’s not a serum…it’s an essence. This Korean skin staple is like a nutrient fast pass that delivers hydration to your skin when it needs it the most. Learn why skincare enthusiasts swear by this step and how to add it into your own routine.

Want to keep growing your beauty skills and style? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

About the author
Hannah Cassidy
Hannah is a beauty editor at IPSY and has been creating content for fashion, beauty, and wellness in Los Angeles for over five years. Outside of the beauty world, she’s an avid vintage collector and dog mom to Pumpkin and Turtle.
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Article Last Updated April 27, 2022 12:00 AM