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Take a Big Gulp of the Red Wine Makeup Trend Taking Over Your Feeds

Brittany Leitner DefaultBrittany Leitner Default
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Published on Jun 21, 2024
Woman with a dramatic red wine makeup look, adorned with rich hues of red and burgundy, blended seamlessly to create a striking eyeshadow gradient that resembles the essence of red wine MobileWoman with a dramatic red wine makeup look, adorned with rich hues of red and burgundy, blended seamlessly to create a striking eyeshadow gradient that resembles the essence of red wine Desktop

Step aside, chrome makeup and blush suntans—there's a new beauty trend swirling its way into the limelight: the red wine makeup trend. Inspired by the rich hues and velvety textures of everyone's favorite vino, this trend is all about channeling the luxurious tones and sultry depths of a fine Bordeaux or Merlot. From deep, wine-stained red lips to smoldering burgundy eyeshadows, this trend promises to intoxicate your senses and elevate your makeup game to new, sophisticated heights. Eager to incorporate this rich red color into your routine? Read on for the best tips as well as several makeup looks, from eyes to lips to cheeks. 

It's about glam time you treated yourself.

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First, What Is Red Wine Makeup?!

Incorporating shades of deep red, burgundy, plum, and wine-inspired tones into various makeup looks—including lips, eyes, and cheeks—is exactly how you achieve this trend. Remember, monochrome is in!

For lips, red wine makeup often features bold, intense shades of red such as deep crimson or wine-stained hues, which gives mega drama. Burgundy or plum lip colors are also popular choices within this trend. Think about the ‘wine colored lip’ you get when drinking a glass of wine or even a red punch—almost as if you smeared a fresh cut cherry onto your lips.

In terms of eye makeup, the red wine trend may include smoky eye looks using shades of burgundy, plum, or deep red. These hues can be blended together for a multi-dimensional look, or used as accent colors to add depth and intensity to your eyes.

Cheek makeup within the red wine trend typically involves using blush or bronzer in shades of deep rose or berry to mimic the natural flush that comes from enjoying a glass of red wine or a couple days in the sun.

3 Steps to Get the Red Wine Makeup Look 

  1. Red Wine Eyes: Begin by applying a matte eyeshadow primer to your eyelids to ensure your eye makeup stays vibrant and crease-free. Then, choose eyeshadows in shades of burgundy, plum, and deep red. Apply a mid-tone shade across your eyelid, deepen the crease with a darker shade, and blend it out seamlessly. Add a pop of shimmer to the center of your lid for dimension. Finish with eyeliner and mascara to define your eyes.

  1. Wine-Stained Lips: Select a rich red lipstick or lip stain in a shade reminiscent of red wine, such as deep crimson or burgundy. Outline your lips with a lip liner for precision, then fill them in with your chosen lip color. Blot with a tissue and reapply for added intensity. For a glossy finish, top with a clear lip gloss.

  1. Wine Flushed Cheeks: Choose a blush or bronzer in a berry or rose shade to mimic the natural flush of someone enjoying a glass of red wine. Apply to the apples of your cheeks and blend upward towards your temples for a radiant glow. Add a little across the bridge of your nose if you like too!

We’ve Got Your Red Wine Makeup Inspo Covered

1. Crimson Red Wine Makeup

A crimson red eye makeup look is bold and vibrant. It reminds us of summer indulgences like ripe cherries. To get the look, take a matte crimson shadow swept across the lids. Add a hint of shimmer at the center if desired. Finish the look with your favorite liner and mascara. You can control the drama of the look by how much depth you give the shadow and how many colors of crimson you choose.

A crimson red eye makeup look is bold and vibrant. It reminds us of summer indulgences like ripe cherries. To get the look, take a matte crimson shadow swept across the lids. Add a hint of shimmer at the center if desired. Finish the look with your favorite liner and mascara. You can control the drama of the look by how much depth you give the shadow and how many colors of crimson you choose.

2. Smoky Red Wine Makeup

Everyone loves a smoky eye. But why not give it the red-wine twist? By pairing deeper red colors with neutrals, it creates balance on your eyelids. We would consider this look soft glam despite its striking color. You can go as subtle or as dramatic as you’d like with the red wine color.

3. Cranberry Red Wine Makeup

Cranberry red is having a huge moment right now—you’ll start to see lots of people blending orange and red tones together to create that summer popsicle color mood. This look is one of our faves because it’s bold and has clear lines and different areas for each color tint. To make it less dramatic, try incorporating these two tones when wanting to achieve the cranberry effect in a smoky eye format. You don’t have to go all the way up to the brow bone if you don’t want to.

4. Plum Red Wine Makeup

Berry and fruit inspired lips and cheeks? Yes please! Plum, jam, and berry colors all fit into the red wine makeup trend too. They’re not just suitable for the fall months, but year round, especially for darker skin tones or ones that have a bit more yellow undertones. Test the waters with a plum lip, cheek stain, or eyeliner.

Want to be the first to know about the latest beauty trends? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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