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First of all, say sorry to your lips (just whisper it, they'll hear you, they're... lips). Gently rub across lips whenever they look or feel chapped. Wipe off excess, and enjoy! You'll definitely want to eat Frozé (and it tastes AMAZING) but remember that it has hyaluronic acid (for deep moisture), so we recommend wiping off with a towelette, not your tongue girl.