Your October Beauty Horoscope: Every Trend to Try—According to Your Zodiac Sign

October At A Glance

Buckle in, because astrologically speaking, Luna clues us in that this month is going to be mighty exciting. There will be two (!) full moons to bookend the month on October 1st in Aries and October 31st (yep, Halloween) in Taurus. As if that wasn’t enough, two big planetary retrogrades in Mercury and Mars will shake it all up.

You may only be familiar with the famous Mercurial retrograde (the one that fuzzies up communication), but warrior planet Mars and its retrograde is not something to shrug off. “Action planet Mars will be slowing down in Aries, [so] our fiery passions will be snuffed, making us opt for a less bold, no-fuss look,” says Luna. Basically, go with the flow and lean into what comes most naturally to you. 

Aries (March 21 - April 19)

“Aries, you are fearless in your personal style. With your ruling planet of Mars retrograding this season, you should try an understated smoky eye.”—Bri Luna

Bold is your comfort zone, so get you a palette that can give you everything, like the VISEART Theory 6 Absinthe Palette. The creamy mattes give you that cozy, lowkey smoke that always hits right or pop in the shimmers (helloooo, emerald green!) and take that smoky eye to the stratosphere.

Taurus (April 20 - May 20)

“You are the most beautiful and luxurious sign of the zodiac, so play up your eyes with fluffy lashes to add some major drama this season.”—Bri Luna

Not only is autumn the season to lavish in your self-nurturing tendencies (we see that stockpile of candles) but the Halloween full moon falls in your sign—making it peak time to get fancy shmancy. Give your lashes the attention they deserve with a curl and nourishing mascara. You can’t go wrong with BAREMINERALS Strength & Length Serum Infused Mascara and the MAËLLE BEAUTY Filmstar Eyelash Curler.

Gemini (May 21 - June 20)

“You’re blessed with the gift of gab, so add some mega shine to your pucker with a high gloss lip and try not to mix up your words during this mercury retrograde.”—Bri Luna

Don’t let the memes drag you, Gemini, you’re a natural communicator and can talk your way out of any conflict. Before you *carefully* choose those words, get that gloss poppin’ from the queen of vocals herself, Lady Gaga. We love HAUS LABORATORIES Le Riot Lip Gloss (from Gaga’s makeup line!) in the fall-ready shade, Chaser.

Cancer (June 21 - July 22)

“You are known for your soft and affectionate nature, go for a charming rosy cheek that will give a loving glow.”—Bri Luna

Your glow is contagious and you’re all about sharing it with those you love, but don’t forget to save some for yourself. With a blush palette (like THEBALM COSMETICS AutoBalm GRL PWDR) you’ll be able to create a shade that’s just right for you. And why not add the super fun SLMISSGLAM P40 Round Blusher Brush—the glittery handle will make your inner child happy as a clam—er, crab.

Leo (July 23 - August 22)

“Known for your love of flair, try a flaming hot orange glossy lid to ignite the hearts of these fiery fashionistas.”—Bri Luna

A fire sign in a retrograde with a full moon? Only a Leo could make the most of that energy. The LOVE+CRAFT+BEAUTY Warm Rituals Eyeshadow Palette will light your flames—just peep that bright orange hue! Then, top is off with the clear VIOLET VOSS Lip Gloss in Fresh. Go ahead and take a selfie, you know you want to.

Virgo (August 23 - September 22)

“You love a natural look, but try taking a bite into a deeper shade of lip stain for this Halloween.”—Bri Luna

Lip color is one of the easiest ways to step up your look, so a pencil that can fill and define which will appeal to your practical approach to life. Use the HUDA BEAUTY Lip Contour (in the deep plum shade Trophy Wife) to focus color on the center of your lips and fingers to blend and diffuse for a stained effect.

Libra (September 23 - October 22)

“Glowing skin is always in. Try an illuminating skin oil to give you the perfect amount of hydration and vibrancy for fall.”—Bri Luna

Of all the zodiac signs, Libras understand the importance of balance and proportion in beauty. With the PIXI BY PETRA Glow Mist, the oil blend (with jojoba, evening primrose, and avocado) balances on top until shaken to combine for a formula that packs in the skincare benefits and the glow. A few mists will get you a dewy sheen.

Scorpio (October 23 - November 21)

“Known for your enigmatic gaze, a black overlined winged liner will give you a hardcore sensual and penetrating glare this season.”—Bri Luna

Fierce, sharp, and brave. This month, we’re referring to your personality and your eyeliner. Since you’re not afraid of a challenge, extend your liner above and beyond the traditional cat eye. Need a rec? Feast your eyes on the TARTE tarteist™ Double Take Eyeliner.

Sagittarius (November 22 - December 21)

“Purple is the color of luck for you, Sag. This fall rock a cool plum shadow for prosperity.”—Bri Luna

Every Sag ever: “Say no more!” If optimism and adventure are involved, you can bet they’re down—which makes this purple shadow a no-brainer. Since you couldn’t possibly be tied down to just one shade, reach for the HUDA BEAUTY Obsessions Eyeshadow Palette in Mauve—which will have plenty of plummy options to satiate your restlessness.

Capricorn (December 22 - January 19)

“Bold red lips are in, but when have they ever left? Just like you, it's a classic. Lean into this look by wearing deep shades of matte reds.”—Bri Luna

Red lipstick has become synonymous with ambition, but going bold with a matte liquid lipstick? That takes a level of commitment that only Capricorns are capable of. Lucky for you, the HALF CAKED Double Feature Lip Duo features a deep red matte (in shade ASAP) for the days you need to grab life by the horns. Plus, a pinky gloss in Rich Rich—for the days you can let loose and enjoy that well-earned paycheck.

Aquarius (January 20 - February 18)

“Eyebrows represent change and transformation, and you’re not afraid to mix up your otherworldly look with a bold brow to embrace the change.”—Bri Luna

If we’ve learned anything this year, it’s that change is inevitable—but as an Aquarius, you see the bigger picture that change leads to growth. Show off your bold side (and those brows you’ve been patiently growing out) with a pigmented gel that amps up your natural volume. Go for the editor-loved BENEFIT COSMETICS Gimme Brow+ Volumizing Eyebrow Gel.

Pisces (February 19 - March 20)

“Don’t be afraid to shine bright, embrace your inner sea witch with crystal embellishments around your eyes to intoxicate others with your dreamy beauty.”—Bri Luna

Your natural artistic abilities, love for crystals (you know it's true), and Halloween can finally combine to let you live out your beauty fantasies. Make those face gems extra ethereal with a shimmery shadow base—any shade from the ORYZA Astral Amethyst Shimmer Eyeshadow is a sure winner.

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