“Hitting Pan” Podcast Episode 4: Kristy Westrup—the Ultimate Beauty Business Baddie

Why You Need to Tune In to This Episode

Kristy gets to the bottom of the art and science behind merchandising all the amazing products for our members, how being a competitive D1 athlete has helped her level up professionally, and the importance of brand authenticity—now more than ever. Plus, she’s dropping an exclusive hint about the celebs behind August’s Icon Box (yes, that’s celebs plural). 

Key Takeaways: An Athlete’s Guide to the Business of Beauty

• Merchandising Is Both an Art and a Science: “At IPSY, the merchandising team takes a really broad approach, everything from a team that’s out in the market sourcing and building relationships with thousands of brands all the way to actual merchandising team who takes all those amazing brands and builds these fantastic boxes and bags for IPSY. That’s the art, and there’s a little science behind it. We have a whole planning and personalization team that’s really building out the forecast and the analytics, ensuring all the amazing things that you want to see in your bags and boxes get to your house. Then there’s the algorithm and machine learning. It’s mind-blowing everything that goes into that bag or box when you open it up on a monthly basis.”

• Beauty Is So Much More Than Just Makeup: After working her way up from an intern at a department store to a junior buyer in fashion, Kristy finally made her way into beauty. Now, as a C-suite executive at IPSY, she understands that beauty is so much more than just product. “This category of business has such an emotional connection to your customer, and everything that we’re doing in the beauty industry, it has meaning.”

• Your Feedback Is Key: “Everything first starts with our members. What I love about what we do here is that everything gets surveyed, everything we crowdsource, we ask our members what they’re interested in, who they find that would be a great curator for them. We’re constantly ensuring that there’s that connection to the curator and our members.”

• There’s No “I” in “Team”: “[In soccer,] I was a forward, so I scored the goals. But what I always talk about is that I couldn’t have scored the goal if the goalie didn’t stop the ball, if the goalie didn’t kick it to the midfield, the midfield didn’t do their magic and get me the ball. Early on, it taught me that I can’t be this superstar without my entire team being part of it. It’s a team effort. We win together; we lose together. All of that is how I manage my everyday life…You’re going to have great days, and you’re going to have really tough days. You go in that locker room during halftime, and you’re not going to just quit. You’re going to get out there and talk about what you did well, what you are not doing well, and get back in and win the game. For me, everything I do ties back to that mentality of being an athlete.”

Additional Resources

• More Episodes of Hitting Pan

• Board Member of CEW

• Kristy’s LinkedIn

• The Ipsies: Beauty & Creator Awards 2023 (the 2024 winners are coming soon!)

• Icon Box by Gwen Stefani

• Icon Box by Pat McGrath

Final Thoughts

Kristy’s journey from intern to a C-suite executive is both inspiring and insightful. Whether you're an aspiring beauty entrepreneur or simply a fan of IPSY, her stories and strategies provide valuable lessons on passion, perseverance, and the power of collaboration. Tune in to the full Hitting Pan episode above to learn even more from one of the industry's best and get a sneak peek at the exciting things coming up for IPSY.

New episodes of Hitting Pan drop every Thursday. Subscribe to our YouTube channel to catch the full video episodes, or listen on Spotify, Apple Podcast, iHeart, or wherever you get your podcasts. And don’t forget to follow IPSY on Instagram and TikTok for all the latest Hitting Pan news (plus so much more!).

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