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Introducing Icon Box by Pat McGrath: Beauty Beyond Boundaries


Photo by Norman Jean Roy

Think of a memorable makeup look over the past few decades, and chances are Pat McGrath is the artistic genius behind the look. Pat has collaborated with legendary photographer Steven Meisel on thousands of covers and editorials featuring some of Hollywood’s most famous faces. She designed the sparkling makeup for Taylor Swift’s “Bejeweled” music video and was even featured as the on-screen queen. She designed the look that transformed Zoë Kravitz into Catwoman. Oh, and did we mention she’s been awarded Knighthood by Her Majesty Queen Elizabeth II for services to fashion and beauty and was immortalized by Mattel in 2021 when they created a Pat McGrath Barbie doll? We could go on and on. 

Legendary doesn’t even begin to cover Pat’s career, which is why we’re beyond excited to announce that the beauty Mother herself is going to be IPSY’s November Icon Box curator. Your mission, should you choose to accept it, is to take your beauty game to another dimension. With visionary makeup artist Pat McGrath as your next Icon Box curator, you’ll master out-of-this-world techniques and discover an Icon Box that dares you to make your mark. 

The Inspo Behind Pat’s Collection

From the hottest trends to the most advanced product innovations, Pat McGrath’s awe-inspiring creativity has touched every corner of the industry. “I’ve worked on major magazine shoots, couture runway shows, and the biggest music videos, but my first experience with makeup was actually experimenting on myself,” says Pat. “That’s the best way to learn, but it just seemed like fun at the time. My early obsession with the beauty rituals of skincare and cosmetics sparked a lifelong passion.” 

Through her Icon Box, Pat is delivering a strong dose of PMG love with a curated selection of some must-haves from her makeup kit and other favorites that give you that backstage experience at home.

Icon Box packaging

“Makeup is a movement, and I think it should be used without caution,” she says. ‘It's all about self-expression, individuality, and exploration into your own creativity.” Each product in her collection is designed to empower individuals to create their unique beauty narratives. “My hope is that my Icon Box beauty collection encourages you to explore, discover, create, and just have fun.”

Here’s How Our Icon Box Upgrade Works

Icon Box is available as a quarterly upgrade for Glam Bag and BoxyCharm members, so if you already have one (or both!) of those subscriptions, just visit the Icon Box tab, and click on the Upgrade Your Box button. 

Not an IPSY member yet? No problem! Get started by taking our Beauty Quiz and telling us all about your preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or BoxyCharm. After you’ve selected your choice and become a member (welcome to the IPSY fam!), log into your account, and visit the Icon Box tab. All that’s left to do is click the Upgrade Your Box.

Once you’ve scored the most iconic membership in beauty, each quarter you’ll experience eight uber-coveted products curated by beauty’s biggest icons worth up to $350, starting with Pat McGrath this November! Plus, you get to personalize your box by choosing three of your eight full-size faves. You’ll also score 24/7 insider access to unbeatable deals and unlock beauty’s most legendary sale: our quarterly Mega Drop Shop where products are up to 80 percent off. All that (and so much more) for only $60/quarter.

IPSY Icon Box by Pat McGrath Product Sneak Peeks

Product assortment shot against a pink and purple background

Pat’s experimental approach to glam has cemented her status as an industry legend. Her Icon Box is a makeup masterclass in pushing the boundaries—from playing with daring color combos to trying unexpected textures and finishes. While we can’t reveal the entire collection now (follow us @IPSY for all the future reveals!), we can share five exciting spoilers you might receive. Keep scrolling for your official first sneak peek at the Icon Box by Pat McGrath lineup.

1. PAT McGRATH LABS Divine Rose Luxe Quad: Eternal Eden (MSRP $62)

Photo of PAT McGRATH LABS Divine Rose Luxe Quad: Eternal Eden

With their luxurious silky formulation, these rose-inspired eyeshadow shades are truly a work of art. Inspired by the spirit of the beloved Divine Rose II Eye Palette, this collection of colors features both mattes and shimmers to help you conjure up the most divinely dimensional looks.

2. PAT McGRATH LABS Dark Star Mascara in Xtreme Black (MSRP $34)

Photo of PAT McGRATH LABS Dark Star Mascara in Xtreme Black

This transformative mascara features a contoured brush with strategically-placed fibers that effortlessly coat each lash in pitch-black color. You’ll love the explosive volume, antigravity lift, and light years of length you can achieve with this luxurious, weightless formula.

3. PAT McGRATH LABS MatteTrance™ Lipstick in Elson (MSRP $39)

Photo of PAT McGRATH LABS MatteTrance™ Lipstick in Elson

With just one swipe of this red lipstick, your lips will be enveloped in an intensely saturated and lightweight veil of color. This unique oil-infused powder-in-a-bullet formula creates a soft-focus effect, leaving your lips feeling supple and comfortable with legendary wear.

4. HERBIVORE BOTANICALS Super Nova 5% Vitamin C + Caffeine Brightening Eye Cream (MSRP $48)

Photo of HERBIVORE BOTANICALS Super Nova 5% Vitamin C + Caffeine Brightening Eye Cream

This little jar of sunshine is here to bring some brightness to your face. Packed with five percent vitamin C, caffeine, and antioxidant-rich turmeric, this potent formula helps instantly depuff under-eye bags and brighten the appearance of dark circles over time.

5. MURAD Rapid Collagen Infusion (MSRP $89)

Photo of MURAD Rapid Collagen Infusion

This fast-acting treatment helps deliver instant results, using a filler-effect to help plump and smooth the surface of your skin. Formulated with collagen amino acids and winged kelp extract, it helps improve hydration levels and increase suppleness, so you look radiant and glowy. 

If you're ready to make your November totally iconic, we got you! Be the first on the list to reserve your Icon Box before we run out—Icon Box by Pat McGrath quantities are limited. Not an IPSY member yet? Take our Beauty Quiz now to get started, and don’t forget to follow us on Instagram and TikTok @IPSY for all the latest beauty news (hint: there might be even more Icon Box product reveals coming soon!).

Curious what you might have missed in other sold-out Icon Box drops? Check out May’s Icon Box by Anastasia Beverly Hills and August’s Icon Box by Vanessa Hudgens collections now.

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About the author
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Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated November 3, 2023 12:00 AM