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Introducing Icon Box by Anastasia Beverly Hills—Meet Your First Icon Box Curator

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As we celebrate the launch of our first-ever Icon Box, it seems only fitting that the inaugural curator is an absolute icon herself. Our obsession with brows started with Anastasia Soare, the industry trailblazer who taught us that there’s no one-size-fits-all approach to beauty. Now the founder of ANASTASIA BEVERLY HILLS is bringing her legacy of hard work and breakthrough techniques to her curated Icon Box experience with products not just from her own brand, but also other beauty favorites she knows you will love. With her collection, Anastasia is showing us how to define our brows—and our individual glam!—all on our own terms. Join us as we brow down to a true beauty icon.

Introducing Icon Box by Anastasia Beverly Hills

Elevated artistry and commitment to workmanship are what make Anastasia Beverly Hills so iconic. “This year has been full of milestones, including the 25th anniversary of ANASTASIA BEVERLY HILLS and now this Icon Box collection,” says Soare. “As I look back at the past two-and-a-half decades—the highlights, the struggles, the pinch-me moments—I feel incredibly proud of what I’ve accomplished, and my Icon Box serves as a celebration of those achievements.”

Along with her daughter Claudia, Anastasia has built a family empire on finding opportunity and fearlessly pursuing her vision. Passion runs in the DNA of these two makeup moguls, and this Icon Box curation is a private invitation to experience Anastasia and Claudia’s most-trusted products and brands.

“From day one, it’s been my goal to bring high-performing products and tips to everyone,” says Soare. “The foundation of ABH is rooted in balance and proportion. One eyebrow and one look does not fit all. By expressing your unique beauty, you will outlast any trend, I promise.”

Studio portrait of Anastasia Soare holding IPSY pink box

How Icon Box Works

Icon Box (formerly known as Glam Bag X and BoxyCharm Luxe) is available as a quarterly upgrade for Glam Bag and BoxyCharm members, so if you already have one (or both!) of those subscriptions, just visit the Icon Box tab, and click on the Upgrade Your Box button.

Not an IPSY member yet? No problem. Get started by taking our Beauty Quiz and telling us all about your preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or BoxyCharm. After you’ve selected your choice and become a member (welcome to the IPSY fam!), log into your account, and visit the Icon Box tab. All that’s left to do is click the Upgrade Your Box.

Once you’ve scored the most iconic membership in beauty, each quarter you’ll experience eight uber-coveted products curated by beauty’s biggest icons worth up to $350, starting with ABH this May! Plus, you get to personalize your box by choosing three of your eight full-size faves. You’ll also score 24/7 insider access to unbeatable deals and unlock beauty’s most legendary sale: our quarterly Mega Drop Shop where products are up to 80 percent off. All that (and so much more) for only $58/quarter.

Flat lay image of ANASTASIA BEVERLY HILLS makeup products

Sneak Peek

Anastasia’s namesake brand was built on the idea of individuality—and now it’s time to embrace yours. Her thoughtfully edited Icon Box full of ABH products and other amazing brands will help you discover what works best for you and how to enhance your unique features and aesthetic. Because that’s the signature of a true icon. From ANASTASIA BEVERLY HILLS (like the products you see below!) to other coveted brands, see what you could get in your May Icon Box—and stay tuned for more reveals!

1. ANASTASIA BEVERLY HILLS Primrose Palette (MSRP $55)

ANASTASIA BEVERLY HILLS Primrose Palette

Whether it’s a day date with your besties or date night with the beau, this lush 12-shade face and eye palette helps you create endlessly romantic looks. Rosy-pink matte and bold shimmer shadows allow you to go from subtle to glam, and the two blushes help tie your look together.

2. ANASTASIA BEVERLY HILLS Brow Definer (MSRP $26)

ANASTASIA BEVERLY HILLS Brow Definer

Bring your brows to their maximum potential with help from this easy-to-use pencil. It has a retractable triangular tip that helps you define, detail, and fill in your eyebrows with ease and precision thanks to the multi-size edges.

3. ANASTASIA BEVERLY HILLS Cream Bronzer (MSRP $35)

ANASTASIA BEVERLY HILLS Cream Bronzer

Forget the sun and its damaging UV rays—this revolutionary cream bronzer helps to add a weightless, sun-kissed glow and multidimensional warmth to your skin that rivals any real sun tan. Sculpting and contouring are also a cinch thanks to its streak-free formula that goes on matte, so you get a seamless second-skin finish in every sweep.

4. ANASTASIA BEVERLY HILLS Magic Touch Concealer (MSRP $29)

ANASTASIA BEVERLY HILLS Magic Touch Concealer

They don’t call this concealer “Magic” for nothing. The creamy, buildable formula somehow corrects, brightens, and blurs all while still looking like skin. Swipe the product directly under your eyes, over breakouts and discoloration, or anywhere you want extra coverage, then blend it out with your finger or a beauty sponge.

Ready to make your May totally iconic? We got you! Be the first on the list to reserve your Icon Box before we run out—Icon Box by Anastasia Beverly Hills quantities are limited. Don’t forget to follow us on Instagram and TikTok @IPSY for all the latest beauty news (hint: there might be some more Icon Box product reveals coming soon!).

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Article Last Updated March 21, 2023 12:00 AM