There’s no doubt about it: From self-taught makeup artist to music icon, Gwen Stefani has always forged her own path. Now the GXVE BEAUTY founder, who made playing dress-up and getting glam an art form, is releasing her limited-edition IPSY Icon Box collection. This February, Icon Box by Gwen Stefani will be your backstage pass to her best-loved products and bombshell secrets for blazing your own beauty trail.
No one understands the transformative power of makeup better than Gwen. Through her ever-evolving style to her new makeup brand GXVE (pronounced “give”) BEAUTY and her Icon Box collab, the trendsetter is showing you how to amplify all the parts of yourself that deserve to shine and morph into any role you’re playing—boss babe, rockstar mom, or all of the above—with confidence.
The chart-topper’s exclusive Icon Box is a celebration of everything that defines her—from her Orange County roots to her early days as a mall makeup artist, when she first discovered her lifelong passion for self-expression and all things beauty. “Before there was music, there was makeup,” says Gwen. “As a little girl, I used to spend hours watching Turner Classic Movies and was always fascinated by old Hollywood glam and all things vintage. Then I got a job at a department store in Anaheim, CA, and they let me work behind the makeup counter. It was one of the most fun jobs I’ve ever had.”
“It was so rewarding to see the way people felt when they had their makeup done, which is really the reason I started GXVE BEAUTY in the first place,” Gwen continues. “I feel like my whole life has built to this moment. I did my own makeup through most of my career touring with No Doubt, and I’ve been the face of some of the world’s biggest beauty brands, but owning my brand and having full creative control is a dream come true. I’m really proud of what we have developed, and I can’t wait to see the looks the IPSY community creates with my Icon Box collection.”
Icon Box is available as a quarterly upgrade for Glam Bag and BoxyCharm members, so if you already have one (or both!) of those subscriptions, all you need to do is visit the Icon Box tab, and click on the “Upgrade Your Box” button.
Not an IPSY member yet? No problem! Get started by taking our Beauty Quiz and telling us all about your preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or BoxyCharm. After you’ve selected your choice and become a member (welcome to the IPSY fam!), log into your account, and visit the Icon Box tab. All that’s left to do is click the “Upgrade Your Box.”
Once you’ve scored the most iconic membership in beauty, each quarter you’ll experience eight uber-coveted products curated by beauty’s biggest icons worth up to $350, starting with Gwen Stefani this February! Plus, you get to personalize your box by choosing three of your eight full-size faves. You’ll also score 24/7 insider access to unbeatable deals and unlock beauty’s most legendary sale: our quarterly Mega Drop Shop where products are up to 80% off. All that (and so much more) for only $60/quarter.
While Gwen’s personal style has evolved over the years, we all recognize her iconic beauty trademarks that have stood the test of time. Now it’s time to try them for yourself—and find your own signature look! Ready to see what she secured for her February Icon Box collection? We’ve got your first product reveals here—but there’s so much more where these came from. Be sure to follow us here and @IPSY for more Icon Box product spoilers to come.
Fading? Feathering? This lipstick could never. The intensely pigmented formula glides on smoothly for full-on color in just one swipe and features a gorgeous velvety matte finish.
This bronzer is basically a golden glow in stick form. It’s super easy to swipe on your face and blends seamlessly for a second-skin finish. Made with a botanical blend of lotus, gardenia, and white water lily, the formula even helps to soothe, calm, and nourish your skin.
We’ve found it! A foundation that provides the medium coverage you crave while still looking just like skin. It’s also packed with some serious skincare goodness, like hyaluronic acid (hello, hydration!), rose complex (to help brighten and smooth), and Bix-Activ (to help reduce shine and blur the look of pores).
Meet your dry-skin miracle: this multi-use salve that helps soothe chapped, irritated, or compromised skin. Restorative plant butters (like marula, mango, and shea) help shield your skin from environmental stressors, while antioxidant- and fatty acid-rich plant oils (like pumpkin, green tea seed, and rosehip) deeply nourish and help strengthen.
Ready to make your February totally iconic? We got you! Be the first on the list to reserve your Icon Box before we run out—Icon Box by Gwen Stefani quantities are limited. Not an IPSY member yet? Take our Beauty Quiz now to get started, and don’t forget to follow us on Instagram and TikTok @IPSY for all the latest beauty news (hint: there might be even more Icon Box product reveals coming soon!).
Curious what you might have missed in other sold-out Icon Box drops? Check out November’s Icon Box by Pat McGrath, May’s Icon Box by Anastasia Beverly Hills and August’s Icon Box by Vanessa Hudgens collections now.
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