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Latte Makeup is the Latest TikTok Trend – Here’s How to Achieve the Look. Plus, the Best Eyeshadow Palettes You’ll Need.


There's no denying the captivating aroma and indulgent flavors that a perfectly crafted latte brings to our senses. But have you ever considered infusing those warm, earthy hues and creamy textures into your makeup routine? Let us introduce you to the world of latte-inspired makeup, a trend that combines the artistry of coffee culture with the creativity of cosmetics. 

Of course, TikTok brought the latte makeup trend to our attention, and the good news is that it’s super easy to achieve. You can expect rich, earthy hues and creamy colored accents in your future with the latte makeup trend.

Behind the Latte Makeup Trend

Much like savoring a frothy latte, latte-inspired makeup awakens a sense of warmth, comfort, and sophistication. By embracing the rich tones of espresso, caramel, and creamy milk, this makeup style allows for a seamless fusion of natural elegance and subtle indulgence. From eyes, cheeks, to lips, the latte palette unveils a captivating range of warm and versatile shades that can transform any complexion.

The trend uses shades of brown, neutral matte lips or eyeshadow bases and touches of highlights. The end result? A warm, sophisticated look that takes the clean girl aesthetic to the next level. It’s perfect for fall and gives a nod to the ‘90s when brown lipsticks and deeper colors were all the rage. Consider latte makeup your go-to for instant glam, as it can be taken from day to night with ease.

How to Get the Latte Makeup Look

Step 1: Prepare Your Canvas

Skincare prep is important here! Start by cleansing and moisturizing your face. Apply a primer to create a smooth base for your makeup. This will help your latte-inspired look last longer. Stock up on some of the hottest, buzzworthy makeup primers in the IPSY Shop, our member-exclusive shop with deals always at least 30 percent off retail prices). 

Step 2: Wake up Your Complexion

Using a light to medium coverage foundation, match your skin tone and apply it all over your face. Blend it well using a beauty blender or stippling brush to create a seamless finish. Conceal any blemishes or dark circles with a creamy concealer, like TOYFACTORY Niablend Serum Concealer. Our members love the anti-caking formula that helps give you a natural, lightweight finish.

Step 3: Embrace the Warmth

To achieve the warm latte hues, reach for an eyeshadow palette with shades like mocha, caramel, and creamy beige. Begin by applying a mid-tone shade all over your eyelid as a base. Then, use a slightly darker shade to define the crease and outer corner of your eye, blending it evenly. Check out the IPSY Shop for a wide range of latte-inspired eyeshadow palettes. You’ll find dark and light matte colors and shimmering coppers and champagnes to accent.

Step 4: Try Espresso Eyes

For added depth, choose a deep espresso shade and apply it along the upper lash line, smudging it softly for a subtle smoky eyeliner effect. You can also try a brown eyeliner with an angled brush to use under your lower lash line instead of a thick pencil line drawn on. Use a shimmery champagne or ivory shade in the inner corners of your eyes and beneath the brow bone to add brightness and dimension.

Step 5: Sculpt and Smooth

Contouring and adding a touch of bronzer has never been more important than it is with this trend. It’s time to sculpt those cheeks and create warmth and depth on top of your smooth canvas. For this, we love a buildable bronzer stick or a liquid contour wand. The LYS BEAUTY No Limits Cream Bronzer Stick is easy to apply and seamlessly blend with fingers or a makeup sponge.

Step 6: Add Creaminess to Your Cheeks

To give your complexion a hint of warmth and glow, opt for a creamy blush in a soft terracotta or warm peach shade. Apply it to the apples of your cheeks and blend it outwards towards your temples. By sticking to these warmer shades you’ll enhance the latte look without adding too many bright and bold pops of color. With the base and eye makeup look you’ve created, you’ll be picking a more subtle blush to complement.

Step 7: Highlight With Frothy Glow

To accentuate your features further, lightly dust a subtle champagne or golden highlighter on the high points of your face, such as the cheekbones, Cupid's bow, and bridge of the nose. This will create a luminous and ethereal effect reminiscent of frothy milk that tops your favorite lattes. Keeping the highlight light and easily blend-able is key for this look. Opt for products like YC COLLECTION Liquid Highlighter in Creamsicle or PURLISSE BEAUTY Halo Glow BB Cream Highlighter in Champagne Gold.

Step 8: Top off Your Lips and Lashes

Complete your latte-inspired look by selecting a lip color that complements the warmth of your eyes and cheeks. Opt for shades like nude, toffee, or dusty rose. Apply a creamy lipstick or a nourishing lip gloss to achieve hydrated and luscious lips. Lip liner is optional but if you love the ‘90s and wait to pay homage to its love for brown hues, totally add one in.

Go ahead and coat your lashes with the mascara of your choice. Try the look with black or brown to see which you like best

Step 9: Set and Sip!

To ensure your latte-inspired look lasts throughout the day, set your makeup with a light dusting of translucent powder. Gently press the powder onto your skin, focusing on the T-zone and areas prone to oiliness.

Excited to learn more about TikTok beauty trends and the best products to use? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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Article Last Updated September 29, 2023 12:00 AM