All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

Let Yourself Bloom With May’s Theme

Morgan Donahue DefaultMorgan Donahue Default
By
Published on Apr 28, 2025 • 3 min read
may-2025-ipsy-theme mobilemay-2025-ipsy-theme desktop

May’s theme, Born to Bloom, is the manifestation we all need this month—a gentle reminder that growth doesn’t have to be loud to be powerful. Whether you're thriving or just beginning to bud, you’re right on time.

This month, we’re embracing soft, fresh makeup, intentional self-care, and beauty routines that feel more like rituals than to-do lists. It’s not about perfection—it’s about finding joy in every little moment and blooming exactly how you want to.

Ready to see what’s in store for you this month? Keep scrolling for trend breakdowns, founder spotlights, glow-boosting tutorials, and so much more.

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop
01 may-2025-ipsy-theme

Glow Goals Only

Radiance is the vibe this month, and we’ve got all the inspo to help you channel your inner glow goddess. We’re breaking down the goddess complex trend and sharing the exact steps to get a lit-from-within, glowy look.

Still riding the Met Gala high? We rounded up our favorite Met Gala beauty looks of all time—because nothing says glow-up like a red carpet moment. And if you’ve ever layered blush until it disappeared, you might be experiencing blush blindness (yep, it’s a thing—we explain it all).

A Moment for Mama

May means Mother’s Day, and we’ve got gifts that go beyond flowers. Shop our Mother’s Day gift guide or gift an IPSY subscription to help them bloom all year long.

AAPI Heritage Month

We’re celebrating Asian American, Native Hawaiian, and Pacific Islander Heritage Month by spotlighting AAPI-founded beauty brands we love and trust. Plus, we’re diving into the benefits of green tea for skin and hair and the antioxidant-rich beauty benefits of matcha. Oh, and we couldn’t resist the matcha latte makeup trend! 

Mind Meets Beauty

In honor of Mental Health Awareness Month, we’re highlighting powerful voices in beauty. Don’t miss our interview with Dr. Afiya Mbilishaka on Psychohairapy and Stephanie Anyakwo’s story on navigating body dysmorphia in the beauty world.

Staff Favorites

We put ELEMIS Pro-Collagen Green Fig Cleansing Balm to the test—and we’ve got thoughts. Plus, if you’re in your bronzer era, don’t miss our roundup of the best liquid bronzers out there.

Liked this post? Share!

UP NEXT: Feel the Fall Vibes With November’s Glam Bag Spoilers

Related Stories

IPSY x Las Vegas Aces partnership graphic over a packed arena, featuring bold IPSY and Aces logos with the tagline “WNBA champs. All-star beauty.”IPSY x Las Vegas Aces partnership graphic over a packed arena, featuring bold IPSY and Aces logos with the tagline “WNBA champs. All-star beauty.”

IPSY 101

IPSY Is Teaming Up With the Las Vegas Aces

Published on Apr 8, 2026 • 3 min read

April 2026 IPSY Editors’ Picks featuring a Wander Beauty eyeshadow palette, Yves Saint Laurent mascara, Tatcha Dewy Milk Moisturizer, Dr. Jart+ Ceramidin sheet mask, and bareMinerals concealer on a pink gradient background.April 2026 IPSY Editors’ Picks featuring a Wander Beauty eyeshadow palette, Yves Saint Laurent mascara, Tatcha Dewy Milk Moisturizer, Dr. Jart+ Ceramidin sheet mask, and bareMinerals concealer on a pink gradient background.

IPSY 101

The Product Picks IPSY Editors Are Eyeing This Month

Published on Mar 28, 2026 • 4 min read

A lineup of luxury beauty products on a white background, featuring brands like BY MARIO, NARS, PATRICK TA, 111SKIN, ELEMIS, ODACITÉ, KEVYN AUCOIN, and Maison Louis Marie, arranged neatly to showcase skincare and makeup items.A lineup of luxury beauty products on a white background, featuring brands like BY MARIO, NARS, PATRICK TA, 111SKIN, ELEMIS, ODACITÉ, KEVYN AUCOIN, and Maison Louis Marie, arranged neatly to showcase skincare and makeup items.

IPSY 101

IPSY Ultimate FAQ: We’ve Got Answers to All of Your Ultimate Questions

Published on Mar 27, 2026 • 3 min read

A collection of beauty products arranged in front of a tan IPSY makeup bag with pink, red, and orange stripes, featuring brands like Clinique, Saturday Skin, ICONIC London, and Dermalactives, along with makeup brushes and palettes against pink background.A collection of beauty products arranged in front of a tan IPSY makeup bag with pink, red, and orange stripes, featuring brands like Clinique, Saturday Skin, ICONIC London, and Dermalactives, along with makeup brushes and palettes against pink background.

IPSY 101

Is IPSY Worth the Hype? Let’s Break It Down (Spoiler Alert: It Is!)

Published on Mar 27, 2026 • 3 min read

A pink makeup case filled with beauty products, brushes, and palettes sits open on a marble counter with a built-in mirror reflecting a person taking a photo. Nearby are a scrunchie, bobby pins, and a colorful IPSY makeup bag.A pink makeup case filled with beauty products, brushes, and palettes sits open on a marble counter with a built-in mirror reflecting a person taking a photo. Nearby are a scrunchie, bobby pins, and a colorful IPSY makeup bag.

IPSY 101

What Is IPSY? Your Questions (and Answers) About How It Works

Published on Mar 27, 2026 • 3 min read

Beauty products from various brands scattered inside lilac pink frame with blue thick line across and orange text REVIEWSBeauty products from various brands scattered inside lilac pink frame with blue thick line across and orange text REVIEWS

IPSY 101

What Real Members Are Saying About IPSY

Published on Mar 27, 2026 • 3 min read

A graphic titled “Exciting Member Update” shows IPSY’s refreshed subscription tiers. It displays three columns: Glam Bag → IPSY Original, BoxyCharm → IPSY Extra, and Icon Box → IPSY Ultimate, each illustrated with corresponding beauty product sets.A graphic titled “Exciting Member Update” shows IPSY’s refreshed subscription tiers. It displays three columns: Glam Bag → IPSY Original, BoxyCharm → IPSY Extra, and Icon Box → IPSY Ultimate, each illustrated with corresponding beauty product sets.

IPSY 101

New Names. Same IPSY.

Published on Mar 27, 2026 • 3 min read

A pink IPSY makeup bag with a heart pattern holds beauty products including Benefit primer, HAUS LABS mascara, E.L.F. lipstick, ELEMIS eye mask, and a LUNA MAGIC eyeshadow palette, arranged against a soft pink background.A pink IPSY makeup bag with a heart pattern holds beauty products including Benefit primer, HAUS LABS mascara, E.L.F. lipstick, ELEMIS eye mask, and a LUNA MAGIC eyeshadow palette, arranged against a soft pink background.

IPSY 101

Your Complete Guide to IPSY Original

Published on Mar 27, 2026 • 2 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY