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Let Yourself Bloom With May’s Theme

By Morgan Donahue

Published on Apr 28, 2025 • 3 min read

May’s theme, Born to Bloom, is the manifestation we all need this month—a gentle reminder that growth doesn’t have to be loud to be powerful. Whether you're thriving or just beginning to bud, you’re right on time.

This month, we’re embracing soft, fresh makeup, intentional self-care, and beauty routines that feel more like rituals than to-do lists. It’s not about perfection—it’s about finding joy in every little moment and blooming exactly how you want to.

Ready to see what’s in store for you this month? Keep scrolling for trend breakdowns, founder spotlights, glow-boosting tutorials, and so much more.

It's about glam time you treated yourself.

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Glow Goals Only

Radiance is the vibe this month, and we’ve got all the inspo to help you channel your inner glow goddess. We’re breaking down the goddess complex trend and sharing the exact steps to get a lit-from-within, glowy look.

Still riding the Met Gala high? We rounded up our favorite Met Gala beauty looks of all time—because nothing says glow-up like a red carpet moment. And if you’ve ever layered blush until it disappeared, you might be experiencing blush blindness (yep, it’s a thing—we explain it all).

A Moment for Mama

May means Mother’s Day, and we’ve got gifts that go beyond flowers. Shop our Mother’s Day gift guide or gift an IPSY subscription to help them bloom all year long.

AAPI Heritage Month

We’re celebrating Asian American, Native Hawaiian, and Pacific Islander Heritage Month by spotlighting AAPI-founded beauty brands we love and trust. Plus, we’re diving into the benefits of green tea for skin and hair and the antioxidant-rich beauty benefits of matcha. Oh, and we couldn’t resist the matcha latte makeup trend!

Mind Meets Beauty

In honor of Mental Health Awareness Month, we’re highlighting powerful voices in beauty. Don’t miss our interview with Dr. Afiya Mbilishaka on Psychohairapy and Stephanie Anyakwo’s story on navigating body dysmorphia in the beauty world.

Staff Favorites

We put ELEMIS Pro-Collagen Green Fig Cleansing Balm to the test—and we’ve got thoughts. Plus, if you’re in your bronzer era, don’t miss our roundup of the best liquid bronzers out there.

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