All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

Let Yourself Bloom With May’s Theme

Morgan Donahue DefaultMorgan Donahue Default
By
Published on Apr 28, 2025 • 3 min read
may-2025-ipsy-theme mobilemay-2025-ipsy-theme desktop

May’s theme, Born to Bloom, is the manifestation we all need this month—a gentle reminder that growth doesn’t have to be loud to be powerful. Whether you're thriving or just beginning to bud, you’re right on time.

This month, we’re embracing soft, fresh makeup, intentional self-care, and beauty routines that feel more like rituals than to-do lists. It’s not about perfection—it’s about finding joy in every little moment and blooming exactly how you want to.

Ready to see what’s in store for you this month? Keep scrolling for trend breakdowns, founder spotlights, glow-boosting tutorials, and so much more.

Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

It's about glam time you treated yourself.

Join IPSY
01 may-2025-ipsy-theme

Glow Goals Only

Radiance is the vibe this month, and we’ve got all the inspo to help you channel your inner glow goddess. We’re breaking down the goddess complex trend and sharing the exact steps to get a lit-from-within, glowy look.

Still riding the Met Gala high? We rounded up our favorite Met Gala beauty looks of all time—because nothing says glow-up like a red carpet moment. And if you’ve ever layered blush until it disappeared, you might be experiencing blush blindness (yep, it’s a thing—we explain it all).

A Moment for Mama

May means Mother’s Day, and we’ve got gifts that go beyond flowers. Shop our Mother’s Day gift guide or gift an IPSY subscription to help them bloom all year long.

AAPI Heritage Month

We’re celebrating Asian American, Native Hawaiian, and Pacific Islander Heritage Month by spotlighting AAPI-founded beauty brands we love and trust. Plus, we’re diving into the benefits of green tea for skin and hair and the antioxidant-rich beauty benefits of matcha. Oh, and we couldn’t resist the matcha latte makeup trend! 

Mind Meets Beauty

In honor of Mental Health Awareness Month, we’re highlighting powerful voices in beauty. Don’t miss our interview with Dr. Afiya Mbilishaka on Psychohairapy and Stephanie Anyakwo’s story on navigating body dysmorphia in the beauty world.

Staff Favorites

We put ELEMIS Pro-Collagen Green Fig Cleansing Balm to the test—and we’ve got thoughts. Plus, if you’re in your bronzer era, don’t miss our roundup of the best liquid bronzers out there.

Liked this post? Share!

UP NEXT: Feel the Fall Vibes With November’s Glam Bag Spoilers

Related Stories

An image of a model wearing turquoise blue eyeshadow while holding a metallic turquoise blue Glam BagAn image of a model wearing turquoise blue eyeshadow while holding a metallic turquoise blue Glam Bag

IPSY 101

Get Excited—Add-Ons Are Here!

Published on Feb 2, 2022

A red patterned graphic featuring the words “Play Beauty Spread Joy” in white, with bold, festive typography and a star accent inside the word “Joy.”A red patterned graphic featuring the words “Play Beauty Spread Joy” in white, with bold, festive typography and a star accent inside the word “Joy.”

IPSY 101

This December, We’re Turning the Joy All the Way Up

Published on Nov 25, 2025 • 3 min read

A red patterned graphic featuring the words “Play Beauty Spread Joy” in white, with bold, festive typography and a star accent inside the word “Joy.”A red patterned graphic featuring the words “Play Beauty Spread Joy” in white, with bold, festive typography and a star accent inside the word “Joy.”

IPSY 101

This December, We’re Turning the Joy All the Way Up

Published on Nov 25, 2025 • 3 min read

A bright pink graphic with a subtle diamond pattern and wavy blue lines framing the edges. The text in white reads, “PAINT THE SEASON BRIGHT.”A bright pink graphic with a subtle diamond pattern and wavy blue lines framing the edges. The text in white reads, “PAINT THE SEASON BRIGHT.”

IPSY 101

Your Glow Guide for the Season of Gatherings

Published on Nov 25, 2025 • 3 min read

A pink graphic with the text “Your 2025 Beauty Obsessions Unboxed” in bold black lettering over a soft pink background featuring blurred beauty product silhouettes.A pink graphic with the text “Your 2025 Beauty Obsessions Unboxed” in bold black lettering over a soft pink background featuring blurred beauty product silhouettes.

IPSY 101

IPSY Unboxed: Your 2025 Beauty Obsessions, Unboxed

Published on Nov 24, 2025 • 5 min read

Natasha Denona wearing a sheer black blouse with a bow sits at a desk with papers, posing confidently in a softly lit room.Natasha Denona wearing a sheer black blouse with a bow sits at a desk with papers, posing confidently in a softly lit room.

IPSY 101

Natasha Denona Takes Beauty to the Next Level With First-Ever IPSY Ultimate

Published on Nov 18, 2025 • 3 min read

A diagonal pastel collage of beauty products from Benefit, Glow Recipe, AloY, Drunk Elephant, Color Wow, Kulfi, and Drunk Elephant, featuring mascara, foundation, sunscreen, serum, and lip glossA diagonal pastel collage of beauty products from Benefit, Glow Recipe, AloY, Drunk Elephant, Color Wow, Kulfi, and Drunk Elephant, featuring mascara, foundation, sunscreen, serum, and lip gloss

IPSY 101

24 New and Trending Brands to Discover With IPSY

Published on Nov 14, 2025 • 18 min read

A person wearing a sheer purple blouse holds a pink IPSY gift box tied with a red satin ribbon against a red background.A person wearing a sheer purple blouse holds a pink IPSY gift box tied with a red satin ribbon against a red background.

IPSY 101

How to Give the Gift of IPSY to Everyone on Your List

Published on Oct 28, 2025 • 3 min read

Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

Beauty Picked Just for You

Get 5 products worth up to $70

Plus exclusive access to epic deals up to 80% off

Starting at just $14/month. Cancel anytime.

Get Started