11 New Brands Are Coming to IPSY This April!

1. VICTORIA BECKHAM BEAUTY Future Lash, Smudge-Free Lifting Mascara

New to Glam Bag Plus: VICTORIA BECKHAM BEAUTY

Fashion icon, guru, queen (all of the above) Victoria Beckham teamed up with renowned beauty exec Sarah Creal to bring us this line of high-performance, luxury products that (like VB herself) drip with chicness. Our current obsession: The Future Lash Smudge-Free Lifting Mascara that lengthens, strengthens, defines your lashes, and gets them silky smooth (never flaky). Another reason to love: The everything-proof formula resists water, sweat, and smudging, but wipes off like magic with just warm water.

2. LAUREN CONRAD BEAUTY The Lipstick

New to Glam Bag Plus: LAUREN CONRAD BEAUTY

Thanks, LC for giving us quotes to live by—and thanks even more for this line of vegan, cruelty-free, and totally gorgeous makeup that we’re hooked on like reruns of The Hills. When we tried The Lipstick in Shell, we knew we had met our match. The semi-matte formula is made with shea butter, grapeseed oil, and argan oil to nourish, condition, and add major moisture. Plus, the neutral pink shade is perfect for literally anything—from a last minute Zoom meeting to a romantic date night.

3. HONEST BEAUTY Everything Cream Foundation

New to Glam Bag Plus: HONEST BEAUTY

True to its name, you can trust that everything in Jessica Alba’s (yup, that Jessica Alba) beauty brand is made with good-for-you ingredients so you’ll always look and feel your best. We’re always excited to try new foundation formulas, and The Everything Cream Foundation wins major points for coverage, feel, and functionality (it comes in a compact, so you can take it everywhere). The buildable formula has a demi-matte finish so it nixes shine but still looks like skin, and it’s made with jojoba oil that helps keep your skin’s moisture barrier balanced and happy. Consider this your new go-to for flawless coverage and a natural looking glow.

4. REN CLEAN SKINCARE Glycol Lactic Radiance Renewal Mask

New to Glam Bag: REN CLEAN SKINCARE

Loved by beauty editors and made with love for the planet, REN’s products feature healthy ingredients and are packaged using ocean plastics and post-consumer recycled materials. We’re so excited to include their buzzy Glycol Lactic Radiance Renewal Mask in our Glam Bags. It’s packed to the brim with skin-loving, fruit-derived acids like glycolic acid from pineapple, lactic acid from passion fruit, and papain from papaya. These alpha hydroxy acids (or AHAs) gently exfoliate the upper layers of skin to remove dead skin cells, smooth and refine texture, restore your glow, and more. Plus, it’s great for almost all skin types.

5. RMS BEAUTY Living Luminizer

New to Glam Bag Plus: RMS BEAUTY

Renowned makeup artist Rose-Marie Swift’s beauty line is known for cult-fave products made with raw, food-grade, organic ingredients that become staples in your makeup kit. Once you try the beauty editor-loved Living Luminizer, you’ll find more ways to use it every day. The multitasking cream highlighter has a translucent, pearlescent finish that gives your skin that lit-from-within glow. Plus, it’s made with coconut oil, vitamin E, and caster seed oil that hydrate, soften, and soothe skin. Apply it anywhere you want some radiance—on your cheekbones, lids, inner eye corners—it blends on like a dream.

6. THEN I MET YOU Calming Tide Gel Cream™

New to Glam Bag Plus: THEN I MET YOU

Soko Glam founder Charlotte Cho’s skincare line features super satisfying formulas made with the Korean concept of jeong: a feeling of deep affection for people, places, and things (swoon!). Their Calming Tide Gel Cream™ is probably the coolest-feeling moisturizer we’ve tried. It’s super lightweight and absorbs quickly, but delivers a wave of moisture to your skin thanks to ceramides and peptides. If you’re dealing with dullness, a dose of niacinamide will brighten things up. Bonus: We love a good multitasker and you can apply this as a serum layered under your skincare products, or as a super light moisturizer.

7. MY SKINNY MASK Turmeric and Vitamin C Clay Mask

New to Glam Bag: MY SKINNY MASK

After surviving breast cancer, founder Amanda McKenzie set out to create skincare she could trust. Her plant-based products use nourishing Australian botanicals and deliver real results. The Turmeric and Vitamin C Clay Mask in our April Glam Bag features two holy grail skin-brightening ingredients that help fade dark spots and brighten skin overall. Plus, thanks to its anti-inflammatory properties, turmeric helps calm breakouts and keep acne-causing bacteria away.

8. THE NUE CO The Pill All-In-1 Serum

New to Glam Bag Plus: THE NUE CO.

Boost your beauty inside and out with this line of topical skincare and dietary supplements made using science, innovation, and proven practices from Ayurvedic and Chinese medicine. Every formula features healthy ingredients that you probably won’t have to google–like the lemon, tiger grass, kakadu plum, and pineapple extracts in The Pill All-In-1 Serum. These (and many others) work together to gently exfoliate, brighten, improve elasticity, moisturize, and protect with antioxidants—everything your skin needs and more.

9. ONE/SIZE Point Made 24-Hour Gel Eyeliner Pencil

New to Glam Bag Plus: ONE/SIZE

Self-expression and Patrick Starrr go hand-in-hand—and Starrr’s new makeup line, made with the mantra “one size fits all,” has everything you need to be bold, confident, and beautiful 24/7. We’ve found our every-occasion eyeliner in this Point Made 24-Hour Gel Eyeliner Pencil in Busty Brown. It’s waterproof, long-lasting, vegan, and paraben-free. The texture? Smooth and silky like a liquid liner, but smudgy like a kohl pencil. Use it to tightline, smoke out your lids, or create graphic looks—the deep brown shade is highly pigmented and so versatile.

10. SOAPBOX Argan Oil Control & Soften Shampoo Bar

New to Glam Bag Plus: SOAPBOX

This line of nourishing hair and body essentials have you covered from head-to-toe. Plus, for every product purchased, they donate a soap bar to someone in need (up to 20 million so far!). We’re loving shampoo bars lately (they’re just so fun to use!), so we’re stoked to have their Argan Oil Control & Soften Shampoo Bar in our Glam Bag Plus. It’s packed with nourishing vitamin E to help boost shine, nourish your strands, and tame frizz for your most soft, manageable hair yet.

11. SERUMKIND Black Blossom Drop

New to Glam Bag: SERUMKIND

Sometimes we want all the skincare, and sometimes we seek simplicity. For those moments, try their high-quality products made with raw ingredients that deliver just what your skin craves. Not only is their Black Blossom Drop super pretty, it’s seriously good for your skin. Powder from Royal Black Tulips found in the Netherlands helps reinforce and balance your skin barrier. Work this into your routine and rest easy knowing it’ll keep your skin protected, healthy, and strong.

Want to discover more exciting new beauty brands every month? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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