What beauty tools do you use the most?
This will help us personalize your experience.

12 New Brands are Coming to IPSY in August! Meet Them Here First

new-brands-to-ipsy-august-Thumbnailnew-brands-to-ipsy-august-Header

Welcome to August! Although it may feel like the season flew by, there’s still a whole lot of summer left to enjoy. And whether you’re planning a last-minute vacay or a cozy #staycay, we’ve got 12(!) new beauty brands in our Glam Bag and Glam Bag Plus that’ll have you feeling refreshed and reinvigorated. Read on for this month’s newcomers—from hair-helpers to crystal-infused eyeshadows—that are about to make your end-of-summer extra beautiful.

1. New to Glam Bag: DARPHIN

DARPHIN Stimulskin Plus Multi-corrective Divine Eye Cream

DARPHIN Stimulskin Plus Multi-corrective Divine Eye Cream

It might become the chicest product on your vanity, but this Paris-based skincare brand does more than create products that look good. Their targeted formulas get your skin healthy with high-performance botanicals, plant essences, and effective ingredients. Meet this Stimulskin Plus Multi-corrective Divine Eye Cream that uses crystal resin, sea emerald, and jade powder to boost collagen, minimize dark circles, deeply hydrate, smooth, firm, and plump for a brighter eye area.

2. New to Glam Bag: AUTHENTIC BEAUTY CONCEPT

AUTHENTIC BEAUTY CONCEPT Hydrate Mask

AUTHENTIC BEAUTY CONCEPT Hydrate Mask

Co-created by a unique collective of stylists and hair pros, this vegan hair care brand features collections that make every hair type shine. Their Hydrate Mask is a healthy hair mask that majorly moisturizes without weighing your hair down for maximum movement whether you have normal, dry, or curly hair. Plus, it’s made without microplastics, mineral oils, parabens, silicones, and a long list of ingredients that are potentially harmful to you and the environment.

3. New to Glam Bag: GEORGANIC

GEORGANIC Propolis Clear Peeling Pads

GEORGANIC Propolis Clear Peeling Pads

When a brand is inspired by beauty and nature, magical things happen. GEORGANIC is a naturalistic skincare brand that aims to create products that are safe and easy to use for everyone. Peeling pads are buzzy right now, and these Propolis Peeling Propolis Pads win hearts for their gentle nature. They’re made with propolis extract, centella asiatica, camellia leaf water, and hyaluronic acid to help break down dead skin cells, hydrate, and soothe skin to bring back your natural radiance.

4. New to Glam Bag Plus: FRECK BEAUTY

FRECK BEAUTY Freck OG

FRECK BEAUTY Freck OG

If you love freckles but you haven’t been blessed with them, or you want to enhance what you’ve got, FRECK is a gamechanger. This buzzy brand is known for cult-favorite makeup and really good skincare that’s as fun to use as it is effective. You’ve probably seen Freck OG during your Insta scroll—it creates long-lasting and natural-looking faux freckles, and the formula sinks right into your skin or foundation for a super realistic effect.

5. New to Glam Bag Plus: MI BEAUTI

MI BEAUTI Attraction Fixative Adhesive Eyeliner Application Set

MI BEAUTI Attraction Fixative Adhesive Eyeliner Application Set

From our neighbors up north in Canada comes this vegan makeup line that focuses on lips, lashes, and technology. Thanks to their Adhesive Eyeliner Set, we’ve made applying faux lashes a more frequent part of our makeup routine. This unique liner nixes the need for lash glue (a.k.a less fuss and less mess) so your lashes attach right onto your beautiful winged liner in a few seconds flat.

6. New to Glam Bag X: ĀTHR BEAUTY

ĀTHR BEAUTY Moonlight Crystal Palette

ĀTHR BEAUTY Moonlight Crystal Palette

Their vegan, cruelty-free, organic, fair-trade products are both beautiful and good for the plant, and their makeup is infused with gorgeous crystal gemstones that make them the most eye-catching products in your makeup kit. This Moonlight Crystal Palette is infused with organic coconut oil for smooth application, rose quartz to illuminate your eyes, sapphire crystals to promote well-being and good vibes all around.

7. New to Glam Bag X: BREAD BEAUTY SUPPLY

BREAD BEAUTY SUPPLY Macadamia Oil: 100% Concentrate for Hair & Body

BREAD BEAUTY SUPPLY Macadamia Oil: 100% Concentrate for Hair & Body

With a personal approach to hair care (because hair is personal), this brand creates essentials that help simplify your wash routine and make your hair shine. Packed with antioxidants and fatty acids, this macadamia-infused oil can be used head-to-toe to hydrate skin and hair, and to deliver a gorgeous allover glow.

8. New to Glam Bag X: PROSE

PROSE Hair Perfume Corsica

PROSE Hair Perfume	Corsica

Founded in France and based in NYC, PROSE creates healthy, custom formulas—from shampoos to scalp masks—that truly transform your hair care routine. This innovative hair perfume doesn’t just make your hair smell like you spent a day on the Corsica coast, it uses a blend of protective antioxidants and plant-based odor neutralizers to prevent odors and environmental aggressors from being absorbed into your hair.

9. New to Glam Bag X: VOLITION BEAUTY

VOLITION BEAUTY Yaupon Tea Glow-Awakening Moisturizer

VOLITION BEAUTY Yaupon Tea Glow-Awakening Moisturizer

Have an amazing skincare idea? This brand might just make it a reality. Their community-based approach to creating products enables them to deliver what customers really want in their skincare. Yaupon tea is the star ingredient in this glow-getting formula, and it’s so packed with antioxidants it’s been dubbed the next matcha. Use it to soothe, depuff, and reinvigorate dull, dry skin to boost your glow.

10. New to Glam Bag X: GLAMNETIC

GLAMNETIC Glamnetic x IPSY Reusable Press-On Nails

GLAMNETIC Glamnetic x IPSY Reusable Press-On Nails

We love a brand that makes our beauty routines easier without sacrificing any wow factor. Their magnetic lashes have changed our lives (and saved us from dealing with lash glue), and their innovative products continue to impress. Take these reusable nails that have us wondering why we’ve been sleeping on press-ons—they’re that amazing. The coffin shape is a trending nail shape right now (just like everything the brand does) and the glossy finish looks just like a shiny gel mani.

11. New to Glam Bag X: KIMCHI CHIC BEAUTY

KIMCHI CHIC BEAUTY Thailor Blush

KIMCHI CHIC BEAUTY Thailor Blush

Founded by the Kim Chi(!), which is enough reason to love, this line of unique and affordable makeup is made to boost your confidence levels to 100. This pair of iridescent pale pink and peachy blushes instantly give you a sunkissed glow. Wear them alone, or together to customize your flush that’ll be worthy of every spotlight.

12. New to Glam Bag X: TREATS BEAUTY CO

TREATS BEAUTY CO Lash Treat

TREATS BEAUTY CO Lash Treat

Founded by twin lash pros and estheticians Hannah and Haylee Harrison, this line of lash-helpers boosts the health of your natural lashes while allowing you to maintain your lash extensions at home. This conditioning serum uses peptides, aloe vera, and hyaluronic acid to enhance your natural lashes, prevent breakage, and encourage growth.

Want in on all the new and exciting beauty brands? IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

Like this article? Share it with your friends by clicking the icons below! 

About the author
pia-bhattacharya-headshot
Pia Bhattacharya
Pia is a New York-based beauty editor at IPSY with over 10 years experience including editorial, public relations, and copywriting. Her work has appeared in SELF magazine, in beauty and branding for Bloomingdale’s, and others.
Share Article
Article Last Updated August 2, 2021 12:00 AM