Get Excited—13 New Brands Are Coming to IPSY This March!

1. KOSAS Tinted Face Oil Foundation

New to Glam Bag Plus: KOSAS

Chances are you’ve double-tapped on this brand’s buzzy formulas. Their name comes from the philosophy of the five “kosas” (or layers) of self, and their skin-loving products are made to highlight each one—from physical to mental. We’re loving their Tinted Face Oil Foundation that delights your complexion at every level. It’s made with six nourishing botanical oils including jojoba, avocado, and raspberry that deliver major hydration while helping to even out skin tone. The coverage? Medium and buildable. The feel? Light as air on your skin. There’s no doubt this baby is worth all the hype.

2. 19/99 Precision Colour Pencil

New to Glam Bag: 19/99

Minimalist makeup for maximum expression—that’s what this line of high-performance, high-impact makeup delivers with products made for all ages, all skin types, and all skill levels. This champagne-hued Precision Colour Pencil in Lustro is like magic hour in a pencil (a.k.a. it’ll get you glowing from all angles). Use it to line your lash lines, or for a soft highlight on your inner eye corners, down the bridge of your nose, and Cupid’s bow. The fine tip makes for smooth, easy lines and the formula won’t fade from sun up to sun down.

3. ELEMAN BEAUTY Eyeshadow Duo

New to Glam Bag: ELEMAN BEAUTY

Which of the four elements speaks to you—earth, fire, water, or air? ELEMAN’s pigment-packed products are inspired by a love for them all. Look to them for gorgeous hues that bring out your natural beauty like this shimmery Eyeshadow Duo in Lilac Skies & Breeze. We’ve been loving purple shadows lately, and this lavender and pink pair is just the playful punch of color we’re seeking for spring. It’s ultra-pigmented, blends like a dream, and will add instant fun to your makeup looks.

4. COCOKIND Resurfacing Sleep Mask

New to Glam Bag: COCOKIND

Spring cleaning your beauty stash? Stock up on this line of affordable, organic skincare made with healthy ingredients like turmeric, chia, rosewater, and more. Your skin will thank you for their Resurfacing Sleep Mask made with anti-aging bakuchiol (a natural alternative to retinol), restorative wild indigo extract, and moisturizing beta-glucan. It treats your skin while you sleep for a bright, beautiful complexion come morning.

5. DIONIS Vanilla Bean Goat Milk Hand Cream

New to Glam Bag: DIONIS

Skincare with a dose of cute? We’re in. Inspired by her love of goats (she lived on a goat farm!), founder Kate Crosby created this line of nourishing goat milk soaps, creams, and lotions we can’t get enough of. And now that we’ve tried this deliciously scented hand cream, we can’t leave home without it. If your hands are forever dry from constant washing, this vitamin and mineral-rich formula will help them retain moisture for the long haul. Bonus: We love it to keep our heels soft, too.

6. ECOFABULOUS COSMETICS Blush

New to Glam Bag: ECOFABULOUS

This sustainable makeup brand gives recycled products new life with refillable components, post-consumer recycled materials, and reusable container parts. This blush has a reusable insert that you can refill with your favorite powder products to use on-the-go. And the gorgeous shade? It’s a perfect peachy-pink with a hint of shimmer for your neutral to bold makeup looks. Consider it your new any day, anywhere blush.

7. CLEARLY BALANCED DAYS Its The (Lip) Balm With CBD

New to Glam Bag: CLEARLY BALANCED DAYS

Helping others feel balanced, restored, and happy is this skincare brand’s goal. Their CBD-based products (they’re totally non-psychoactive) are made with both mental and physical wellness in mind. Every time you swipe on It’s The (Lip) Balm in Peppermint, you’ll treat your lips to a dose of happy with hydrating, nourishing essential oils and restorative CBD. Consider this your key to soft, supple, never flaky lips all year round.

8. NUUVO HAIRCARE Mega Moisture Argan Mask

New to Glam Bag: NUUVO HAIRCARE

Hello, good hair days! Founded by celebrity hairstylist Raychel Harrison, NUUVO’s non-toxic, nutrient-rich, salon-quality products repair, restore, and bring out the best in your hair. This Mega Moisture Argan Mask will smooth, condition, and shine up your strands with coconut oil, argan oil, and conditioning shea butter. Just apply it in the shower, rinse it out, and say hello to healthy, manageable hair.

9. HERO COSMETICS Mighty Patch Invisible+

New to Glam Bag: HERO COSMETICS

Acne-prone skin, hormonal breakouts, maskne—there’s nothing this line of blemish fighters can’t tackle. With everything from cleansers to fast-acting acne patches, it’s got all you need to face breakouts with confidence. These Mighty Patch Invisible+ pimple patches have become the heroes of our skincare stash. Whenever we’re dealing with breakouts, we reach for these to speed up their healing process. The best part? They’re practically invisible, so you can wear them at your desk, on Zoom calls, at the supermarket and forget they’re even on.

10. SAINT LUXE Highlighter

New to Glam Bag: SAINT LUXE

Created by a hairstylist and makeup artist-turned entrepreneur, SAINT LUXE celebrates true inclusivity in beauty with gorgeous, richly pigmented products made for all skin types and all skin tones. Current obsession? This shimmery rose highlighter that lights up your skin like magic. It’s super pigmented and buildable so it’s easy to customize your glow—from subtle to major radiance.

11. KOA LIFE Vit-C Brightening Cleanser

New to Glam Bag Plus: KOA LIFE

Created by twin entrepreneurs Amber and Kymber McClay, this line of nutrient-dense skincare formulas harnesses the healing, anti-inflammatory benefits of CBD to calm, soothe, and revive your skin. Look to them for multitasking products (like this cleanser) that brightens up dark spots, evens out skin tone, and revitalizes your complexion with antioxidant-rich vitamin C.

12. JECCA BLAC Glow Drops

New to Glam Bag Plus: JECCA BLAC

Makeup artist Jecca Blac created her studio as a safe space for trans women to experiment with makeup. Her beauty brand encourages self-expression for all genders, pronouns, shapes, and sizes. And because nothing boosts our confidence like a natural-looking glow, we’re loving her multitasking Glow Drops to illuminate our favorite features. Trust us, when you smooth these on before makeup, mixed in with foundation, or as a liquid highlighter, you’ll feel bright and beautiful in a flash.

13. RÓEN BEAUTY CAKE Mascara

New to Glam Bag Plus: RÓEN BEAUTY

Clean beauty advocate Tiffany Thurston Scott and celeb makeup artist Nikki DeRoest joined forces to bring us a line of healthy makeup that’s as bold, innovative, and luxe as they come. Their Cake Mascara is just the treat your lashes need—it’s made with sunflower, bayberry and carnauba wax for flexible hold, and olive oil to condition and hydrate (AKA more length and less breakage). A total win-win for your lashes.

Want in on all the IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

Like this article? Share it with your friends by clicking the icons below!