14 New Brands Are Coming to IPSY—Trust Us, You Won’t Want To Miss Them

1. BITE BEAUTY Outburst Longwear Lip Stain

New to Glam Bag: BITE BEAUTY

Lipstick lovers, rejoice! This uber-popular line of vegan, cruelty-free lip colors are made from food-grade, organic ingredients and come in colors so vivid and juicy, it’ll be love at first swipe. Lucky for us, this month we’ve got BITE’s Outburst Longwear Lip Stain in shades Orange Fizz and Strawberry Frosé, and they’re the dreamiest lip stains we’ve tried. Each coat delivers a wave of hydration to your lips thanks to a trio of healthy, vitamin-packed oils—passionflower, sunflower, and coconut—that seal in moisture, nourish, and protect.

2. NARS COSMETICS Powermatte Lip Pigment

New to Glam Bag: NARS COSMETICS

Created by high-fashion makeup artist and photographer François Nars in the 90s, this iconic beauty brand is known for stunning, innovative makeup products that go on to become cult-favorites. The Powermatte Lip Pigment in Starwoman is no exception with a smooth matte finish and vivid red-blue hue that’s stunning on any skin tone. The High Pigment Longwear Eyeliner in Via Veneto is a gel-like liner that glides on so satisfyingly smooth, and lasts for up to 12 hours—no smudging, no running.

3. BEAUTYSTAT Universal C Skin Refiner

New to Glam Bag Plus: BEAUTYSTAT

This technology-backed skincare brand created by cosmetic chemist Ron Robinson puts ingredients first and foremost. Their high-performance, results-driven products target your skin’s unique needs. We’re calling this Universal C Skin Refiner the hero of our skincare stash because it’s packed with pure vitamin C and we’ve never looked brighter. Use it to smooth fine lines, even out skin tone, fade dark spots, and bring back your gorgeous glow.

4. ABOUT-FACE MATTE FLUID EYE PAINT

New to Glam Bag and Glam Bag X: ABOUT-FACE

Queen of self-expression Ashley Frangipane (aka Halsey!) created her debut beauty brand to celebrate the complex beauty of every person—and she’s launching exclusively with IPSY!

Once we were done freaking out over the news, we turned our attention to the brightest little thing we’ve seen this winter—this gorgeous, orchid Matte Fluid Eye Paint in Dionysus. It’s just one of about-face’s pigment-packed products in our February Glam Bag X, and it’s got us hooked. Swipe it on your lids, cheeks, lips—there’s no limit to the ways you can wear it.

5. KARMELA COSMETICS Silk Matte Lipstick

New to Glam Bag: KARMELA COSMETICS

Look to KARMELA for gorgeous makeup made with heart. They donate 10% of all lipstick profits to organizations that support empowerment and healing from breast cancer to endometriosis, and more. Speaking of heart, this eye catching, true red lipcolor had us at hello. It’s the perfect red for Valentine’s Day (or any day) and flatters any skin tone. It’s also made with antioxidant-rich vitamins and minerals to keep your lips kissably soft and never flaky. Looking for something more neutral? Try this creamy color in Bitten, a gorgeous versatile mauve.

6. SHADES BY SHAN Eyeshadow Duo

New to Glam Bag: SHADES BY SHAN

Radio and TV host Shan Berries creates makeup with a purpose—her beauty brand donates proceeds to support single parents through their The MamaBerries Nonprofit Foundation. This warm matte and shimmery Eyeshadow Duo in Pinot & Taffy is the perfect combo for day or night. Use them alone, pair them together, add a touch of shimmer to your inner eye corners—any way you wear them you’re guaranteed to shine.

7. SONÄGE SKINCARE Luster Eye Crème

New to Glam Bag: SONÄGE SKINCARE

Missing spa days? This skincare brand brings the experience home with small-batch formulas that combine the healing powers of nature (like botanicals and plant enzymes) with modern science. This Luster Eye Cream is your secret to kissing dark circles and puffiness goodbye. It’s infused with collagen to help reduce signs of aging and give under eyes a smoother, firmer appearance. It’s also super lightweight, so feel free to apply it before concealer—it won’t crease or cake.

8. EVENPRIME Cleansing Gel

New to Glam Bag: EVENPRIME

Super satisfying skincare always tops our list. Made with Korean chemists (aka leaders in the skincare game), EVENPRIME’s products have feel-good textures and smart formulations that really work. We’re excited to scrub up with this Cleansing Gel that does way more than rinse away dirt and makeup. The gentle formula uses coconut-derived cleansing agents combined with hyaluronic acid (our holy grail hydrator) to refine skin’s texture and protect its moisture barrier. Consider this your first step towards healthy, clear, glowing skin.

9. LOVE YOU FIRST Stunning Eyeshadow Duo

New to Glam Bag: LOVE YOU FIRST

Makeup with a side of fun? Sign us up. This super fresh, color-driven brand features safe, non-toxic products meant to inspire self-love, confidence, and a positive self-image. Looking for something to inspire your creativity? Start with this purple eyeshadow duo. It’s just one of this brand’s two duos in our Glam Bag this month and when it comes to color payoff, both really deliver. The matte and shimmer shades are highly-pigmented and super blendable, and they look gorgeous alone or paired together.

10. DESIGN.ME HAIR Gloss.Me

New to Glam Bag: DESIGN.ME HAIR

With playful packaging and cool formulations, this professional-grade hair care line is made to wow. From shampoos to shine-boosters, their products help you celebrate and love your hair. We don’t know about you, but our strands are tired of cold, dry, winter air. If you’re looking for something to give your hair life, DESIGN.ME’s Hair Gloss is packed with essential fatty acids, and vitamins A, C, and E, and cannabis sativa oil to strengthen your hair, fight frizz, lock in moisture, and add megawatt shine.

11. TYNT BEAUTY Dew Balm

New to Glam Bag Plus: TYNT BEAUTY

No-fuss makeup means more time for—well, anything else—and this line of super unique (and adorable) multitaskers will have you looking pretty and put-together in a flash. And if you love a good one-and-done product, you’ll fall head over heels for TYNT’S super versatile Dew Balm. It’s basically the secret to an allover glow. Apply it to your lips, lids (if you want to try your hand at the glossy lid trend), onto your cheekbones for a dewy highlight—literally anywhere. It’s light and comfy, not the least bit sticky, and so easy to apply.

12. CODAGE PARIS Micro-Peeling Mask

New to Glam Bag: CODAGE PARIS

Fact: Your skin has nutritional needs just like the rest of your body. CODAGE’s products are inspired by the periodic table, with cocktails of ingredients that give your skin all it needs to glow. If you’re looking to boost your overall radiance, this Micro-Peeling Mask is your new bestie. It uses fruit acids from blueberry, maple, and lemon, and salicylic acid to unclog pores, remove blackheads, even skin tone, fight acne, and more. Plus, it’s got soothing allantoin so it’s gentle on your skin.

13. NABLA Major Pleasure Mascara

New to Glam Bag Plus: NABLA

There’s no one quite like you, and this indie Italian makeup line is out to prove it with a range of easy-to-use products that enhance your individual beauty. This Major Pleasure Mascara is just one of their innovative products we’re in love with. It’s got a soft hourglass-shaped wand that wraps up your lashes and coats each one in color. And the volumizing formula is infused with mineral-rich, hydrating Polynesian water to help your lashes stay healthy and strong.

14. BIMAIO Matte Rescue Ampoule Set

New to Glam Bag Plus: BIMAIO

We’re all about super innovative skincare formulas, and BIMAO is your destination for buzzy products (like these ampoules!) that’ll take your routine to the next level. We’re all about their sciency products like this Matte Rescue Ampoule Set. It helps balance sebum production, minimize pores, and get your complexion glowing, even, and bright in just ten uses.

Which of these new brands are you excited to try? Let us know @IPSY

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