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Introducing The Edit: Fenty Don’t Miss This Limited Brand Takeover


We’ll be the first to admit that Rihanna has some sort of magical beauty hold over us, and we know we’re not alone. She chops her hair into a ‘90s bob; we start curating a short haircut Pinterest board for our next appointment. She comes out with a vivid purple blush; we start questioning our peach and pink go-tos. She wears a black lipstick; we place an order for every inky lipstick we can find. You get the point.

When it comes to expressing your unique beauty, Rihanna is the GOAT. Which is why we’re ecstatic to announce that her FENTY BEAUTY and FENTY SKIN lines are the very first brands to take over our debut IPSY Edit. Meet The Edit: Fenty.

What Is The Edit: Fenty?

The Edit: Fenty is the first IPSY-exclusive Edit curated by FENTY BEAUTY and FENTY SKIN (you know, the beauty brainchilds of Queen Rihanna herself). The bundle includes seven in-demand FENTY BEAUTY and FENTY SKIN products, plus a trendy makeup bag, all at a steal of price you just won’t find anywhere else. Seriously, all those products are valued at $171, but you’ll get them for just $49.99.

The Edit launches on March 1st, but quantities are limited. So unless you want to deal with a case of serious FOMO, we’d recommend claiming yours quickly. But don’t worry, if you miss out on The Edit or you just want even more (we can relate!), we got you. A ton of individual FENTY BEAUTY products will also be available on IPSY Shopper. We can’t reveal all our secrets, but we’ll just say if you’ve been wanting to try out the Baby What It Dew Makeup Refreshing Spray, Cheeks Out Cream Blush, or Match Stix Shimmer Skinstick (among others), you’ll definitely want to set an alarm. Reminder, The Edit will be available starting March 1st at 5 a.m. PT.

We’ll be dropping new Edits featuring different iconic brands each quarter, and you won’t want to miss out. Be sure to follow us on Instagram for all the latest IPSY news.

The Edit: Fenty Product Spoilers

You’ve got a lot of new faves to look forward to, but let’s start by getting to know a few of The Edit: Fenty spoilers.

1. FENTY BEAUTY Pro Filt'r Instant Retouch Primer

FENTY BEAUTY Pro Filt'r Instant Retouch Primer

The secret to a flawless, photo-ready finish? This primer. The one-pump-wonder formula helps absorb oil, blur pores, and nix shine—giving your skin a silky-smooth, matte surface for foundation application that’ll last all day (or night).

2. FENTY BEAUTY Diamond Bomb All Over Diamond Veil

FENTY BEAUTY Diamond Bomb All Over Diamond Veil In How Many Carats

Bold and statement-making (just like Rihanna), this supercharged jelly-powder highlighter instantly lights up your face with superfine 3D sparkle. The platinum pigments melt into skin and blend like butter, so no creasing or streaking here.

3. FENTY BEAUTY Gloss Bomb Heat Universal Lip Luminizer

FENTY BEAUTY Gloss Bomb Heat Universal Lip Luminizer In Fenty Glow

The best plumping gloss ever. It's got super slick shine without the stickiness, shimmer with a hint of the brand’s best-selling rosy nude shade, and a unique Plump Job Complex (with ginger root oil and capsicum fruit extract) to give your lips a fuller-looking appearance.

Want in on even more IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
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Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated June 28, 2023 12:00 AM