Meet IPSY’s 2023 Freshman Class: Our Batch of New Brands You Need to Know Now

1. ALO YOGA SKINCARE

Similar to the brand's activewear line, ALO YOGA SKINCARE believes in spreading mindful movement, inspiring wellness, and creating community through yoga and their thoughtfully produced beauty products. The product that got them on our radar? Their Magnesium Reset Spray—a body spray with soothing aromatherapy oils that promotes overall calming vibes.

2. DIRTY LAMB

With an Apricot Cleansing Oil that smells as good as it sounds, adding DIRTY LAMB to our list was a no-brainer. The brand is a standout for being a multicultural skincare line that offers high-performance, natural, hand-crafted formulations to treat various skin concerns and help reveal the best version of yourself in just a few days.

3. ETTIKA

Founded on the fundamental elements of quality, authenticity, and design, ETTIKA offers jewelry made from the finest materials at competitive price points (it’s obvious why we love them). From their Neutral Hair Claw Set to their Gold Bracelet Set, they carry affordable accessories to help you hone in and accessorize your best, vibrant, and confident self.

4. FEMMUE

Inspired by the energy of flowers and their potent anti-stress ability to heal, help strengthen, and support the skin, FEMMUE has developed a unique approach that places flower therapy, the healing and reinvigorating aspects of flower, at the core of their range. Our favorite from them right now is the Camellia Elixir Oil for its luxurious botanical oil blend and skin-firming magic.

5. INNISFREE

If you haven’t seen this Korean beauty brand flooding your FYP yet, are you even on BeautyTok? We’re obsessed with their innovative formulas powered by the finest natural ingredients, responsibly sourced straight from South Korea’s pristine Jeju Island. If you’re looking for a new SPF or hydrating serum, they’ve got you covered.

6. ITALIC

ITALIC was born to introduce beauty lovers to a world where an aspirational lifestyle and beautiful products that people would normally consider luxuries are made accessible to everyone. They believe that luxury should be defined by the quality of the product, not by the logo or the price tag. That’s why we can’t get enough of their Bright Time Vitamin C Serum—it’s cruelty-free and it gives you that fresh-out-of-the-derms-office youthful glow without the hefty price.

7. JLO BEAUTY

JLO’s seal of approval is literally all we need—have you seen her gorgeous skin?! She created products like the That Hit Single® Gel-Cream Cleanser and the Firm + Flaunt™ Targeted Booty Balm that are refreshing and soothing to remind us that we can feel youthful at any age. If you needed a sign to pick up something from JLO BEAUTY, this is it.

8. JOANNA VARGAS SKIN CARE

Combining her commitment to plant-based ingredients and her passion for science, Joanna Vargas’s nature-meets-technology approach has made her one of the most sought-out estheticians and experts in the beauty industry today. The brand’s Magic Serum is proof of why—with just a few drops, you’ll get the radiant, silky-smooth skin of your dreams.

9. JORI

This line of clean acne treatment products contain a proprietary blend of active botanicals that help address the impact of hormones, diet, and stress on the skin (every product is basically magic in a bottle). For our oily-skin beauties, we recommended adding their Acne & Oil Control Primer to cart ASAP for the way it minimizes the appearance of pores and treats acne with maximum strength two percent salicylic acid.

10. JURLIQUE

As pioneers of holistic and conscious beauty, JURLIQUE is dedicated to creating high-performance, pure, and natural skincare. A favorite of ours is their Rose Body Oil for its lightweight and silky-smooth formula with a delicate rose scent that helps replenish and soften the skin.

11. NON GENDER SPECIFIC

Skincare is for everybody—and as the brand name suggests, NON GENDER SPECIFIC’s lineup of superstar products are no different. The brand creates products that are designed to simplify beauty regimes that all humans will love, while also cutting down on consumer waste. We’re especially obsessed with their Phytonutrient Concentrate because it’s packed with 23 nutrient-rich botanicals, like carrot seed extract and tamanu and rosehip oils to help balance, hydrate, and protect your skin.

12. PETAL SKYNCARE

PETAL SKYNCARE exists as an open invitation to more amazing days for you and your skin. With products like their Calming Toner, the brand wants everybody to feel more confident in who they are, inside and out.

13. PHILOSOPHY

With a goal of inspiring both beautiful skin and beautiful days, this personal wellbeing brand is all about balance, gratitude, and simplicity. With products like their Purity One-Step Facial Cleanser (free of parabens!), we have a hunch your skin will thank you for adding them to your routine.

14. POMÉLO + CO.

This brand knows good hair when they see it. And, they believe all good hair should be taken care of with products that truly work. Enter: Vanilla Elixir. This potent serum is formulated with nourishing natural ingredients like coconut, jojoba, and rosehip seed oils that work to add shine and help strengthen your strands, so you can rock your best hair day every day.

15. RÉDUIT

In French, RÉDUIT means reduced. So, it makes sense they named their brand just that because of their goal as a beauty brand: to reduce packaging while amplifying results; reduce time while amplifying efficacy; and reduce steps while amplifying your beauty. RÉDUIT’s Boost tool is about to be the coolest thing in your routine, thanks to its electromagnetic fields technology (PEMFT) and the power of diamagnetics that help deliver the active ingredients of your fave skincare products deep into your skin.

16. THE CLEANEST LAB

This brand is a current obsession of ours because it creates highly functional products that put ingredient safety, efficacy, and transparency at the forefront. Their Leave-in Conditioning Spray +++ is a must-add to your hair care routine because it’s formulated with a powerful blend of upcycled jackfruit, chia protein, and chickpea protein to boost hydration and shine while helping to reduce frizz and knots.

17. THREAD BEAUTY

THREAD BEAUTY believes makeup is the greatest tool for self-expression. They’re also proud to be the first beauty brand designed with the gen-z, BIPOC community at the forefront while also being inclusive and welcoming to all allies, too. We know you’ll love their Color It 2-in-1 Lip Liner + Lipstick Duo because its perfect nude shade and ultra-hydrating formula are what your perfect pout is missing.

18. TROPHY SKIN

This minority-owned company has a mission to provide the knowledge and tools to look and feel beautiful to anyone and everyone that wants it. Take their tiny but mighty BrightenMD tool for example—it’s easy to use and its skin brightening and tightening powers are major.

19. TRUFFLUV

TRUFFLUV’s collection of products are versatile, easy to use, and incredibly high-performing— formulated and designed to bring out the best in your hair. Their Argan Style Cream is our fave right now. It not only hydrates even the driest strands, but it also helps get hair smooth, shiny, frizz-free, and touchably soft.

20. VOIR

From concept to creation, all of VOIR’s products are proudly crafted in Canada. They are proud to use mindful ingredients and unique, clean formulas in their salon-quality hair care products that specialize in hair wellness. Their Rhythm of the Rain hair mask is a staple because it helps to restore your scalp, reduce flakes and sebum, and promote healthy growth.

21. W3LL PEOPLE

If you’re on the hunt for award-winning beauty, look no further—this brand has been making it from premium, plant-powered ingredients long before it was cool. They create potent, multi-tasking, and dermatologist-approved products that put your skin first. Add their Revitalizing Dew Snow Mushroom Eye Gel-Cream to your shelfie ASAP if you want plump, hydrated under eyes.

Want to discover even more beauty brands to add to your routine? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

Like this article? Share it with your friends by clicking the icons below!