All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

Get Golden: August’s Beauty Vibe Is All About Warmth, Wearability, and the Glow That Lasts

Maddie Aberman DefaultMaddie Aberman Default
By
Published on Aug 26, 2025 • 3 min read
august-2025-ipsy-theme mobileaugust-2025-ipsy-theme desktop

August is a month of in-betweens. It’s not quite the end of summer, not quite back to your regularly scheduled routine, but it is full of slow moments, sun-kissed skin, and the urge to refresh your look without reinventing your whole vibe.

This month at IPSY, we’re leaning into Get Golden—a theme that’s as much about grounding yourself as it is glowing up. It’s about the bronzed, burnished beauty looks that carry you from beach days to desk days. The skincare rituals that prep your glow for the next season. The “back-to” routines that don’t feel like a drag but a reset—one swipe of lip oil, blurring primer, or creamy bronzer at a time.

Because real radiance doesn’t fade with the season. You just shift how you wear it.

august-2025-ipsy-theme 01

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

Reset Your Routine Without Losing the Summer Vibe

It’s in the way a sunburn blush flush adds a little extra warmth to your cheeks—even if your most recent sun exposure was opening your laptop near a window. It’s in embracing what makes your skin unique, whether that’s learning how to make the most of your freckles, layering on anti-pollution skincare to shield your glow, or swapping in a moisturizing hair mask to help strands recover from chlorine, UV, and heat styling.

And for those feeling the gravitational pull of fall already (hello, PSL girlies), there’s no need to rush. We’ve got fall skincare tips and exfoliating toner picks that help you ease in without going full pumpkin-spice mode (yet!).

august-2025-ipsy-theme 02

The Makeup Edit That Goes From Beach to Busy

Makeup-wise, this month’s energy is bronzed, blurred, and effortlessly bold. We’re loving bronzer formulas that warm the skin without looking orange, lip contour tricks that enhance with just a flick of liner, and blurring primers that make skin look airbrushed without any filters. Need a throwback moment? We’re also feeling the comeback of Y2K beauty—shiny lips, icy lids, and baby braids included.

And whether you're heading back to school, work, or just real life, our back-to-school beauty guide has everything to help you hit refresh (without trying too hard). Think: lip oils that keep lips hydrated between classes, skincare acids that gently resurface summer complexions, and beauty picks that fit in your bag and your schedule. Plus, if you’re in the gifting mood, you can now gift an IPSY subscription—a perfect pick-me-up for students, friends, or even future-you.

So whatever this next chapter looks like, ease into it with beauty that feels good now and later. You’ve got the glow. This month, we’re just helping you Get Golden.

Liked this post? Share!

UP NEXT: Feel the Fall Vibes With November’s Glam Bag Spoilers

Related Stories

Flat lay beauty product collage featuring skincare and makeup essentials on a pink satin background, including moisturizer, mascara, lip gloss, SPF, and cream blush picks curated for a summer-ready routine.Flat lay beauty product collage featuring skincare and makeup essentials on a pink satin background, including moisturizer, mascara, lip gloss, SPF, and cream blush picks curated for a summer-ready routine.

IPSY 101

The Products Our Staff Are Hoping to Snag This Month

Published on May 15, 2026 • 4 min read

Person holding IPSY subscription boxes and gift card against a pink background, showcasing beauty subscription gift for Mother’s DayPerson holding IPSY subscription boxes and gift card against a pink background, showcasing beauty subscription gift for Mother’s Day

IPSY 101

How to Give the Perfect Gift (Hint: It’s an IPSY Subscription)

Published on May 12, 2026 • 3 min read

Graphic reading “IPSY Beauty Discovery Report 2026” surrounded by colorful makeup textures, highlighting annual beauty trends and insights reportGraphic reading “IPSY Beauty Discovery Report 2026” surrounded by colorful makeup textures, highlighting annual beauty trends and insights report

IPSY 101

What’s Trending in Beauty Right Now (According to Millions of IPSY Members)

Published on Apr 22, 2026 • 3 min read

Graphic reading “The Ipsies Beauty Awards 2026” on a soft gradient background, representing IPSY’s annual beauty and creator awards celebrationGraphic reading “The Ipsies Beauty Awards 2026” on a soft gradient background, representing IPSY’s annual beauty and creator awards celebration

IPSY 101

And The Ipsies Award Goes To… Meet Our 2026 Beauty & Creator Winners

Published on Apr 21, 2026 • 7 min read

Model holding IPSY Ultimate beauty box, showcasing the black subscription box with a glowing, natural makeup look.Model holding IPSY Ultimate beauty box, showcasing the black subscription box with a glowing, natural makeup look.

IPSY 101

Get a First Look Inside the IPSY Ultimate: Summer Collection

Published on Apr 13, 2026 • 3 min read

Model holding IPSY Ultimate beauty box, showcasing the black subscription box with a glowing, natural makeup look.Model holding IPSY Ultimate beauty box, showcasing the black subscription box with a glowing, natural makeup look.

IPSY 101

Get a First Look Inside the IPSY Ultimate: Summer Collection

Published on Apr 13, 2026 • 3 min read

IPSY x Las Vegas Aces partnership graphic over a packed arena, featuring bold IPSY and Aces logos with the tagline “WNBA champs. All-star beauty.”IPSY x Las Vegas Aces partnership graphic over a packed arena, featuring bold IPSY and Aces logos with the tagline “WNBA champs. All-star beauty.”

IPSY 101

IPSY Is Teaming Up With the Las Vegas Aces

Published on Apr 8, 2026 • 3 min read

A lineup of luxury beauty products on a white background, featuring brands like BY MARIO, NARS, PATRICK TA, 111SKIN, ELEMIS, ODACITÉ, KEVYN AUCOIN, and Maison Louis Marie, arranged neatly to showcase skincare and makeup items.A lineup of luxury beauty products on a white background, featuring brands like BY MARIO, NARS, PATRICK TA, 111SKIN, ELEMIS, ODACITÉ, KEVYN AUCOIN, and Maison Louis Marie, arranged neatly to showcase skincare and makeup items.

IPSY 101

IPSY Ultimate FAQ: We’ve Got Answers to All of Your Ultimate Questions

Published on Mar 27, 2026 • 3 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY