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Here’s What You Missed at Destination IPSY


What happens when IPSY steps on the scene for our first in-person Destination IPSY event in (what feels like) forever? Let’s just say you’re about to experience major FOMO! We were still on cloud nine after seeing your gorgeous faces at Destination IPSY.

ICYMI, here’s a little visual: Imagine a beauty lover's dream—mini beauty services, holy grail product giveaways, and Instagram-worthy photo ops. Oh, and did we mention a real-life Build Your Own Glam Bag station? Yup, we had one (and so much more). This totally free, IRL experience kicked off on Tuesday, September 29. Read on for a recap of our epic, two-day Destination IPSY event.

Logos of beauty brands

Here’s How Our Brand Partners Showed Up and Out


Leave it to ABOUT-FACE to give us confidence-boosting makeup that gets us glowing inside and out. Attendees were able to shop the brand's Light Lock Collection and take home a full-size Light Lock Powder (hello, beamin’ skin). You can blame ABOUT-FACE for all the goddess-worthy looks Ipsters are about to serve. 


ANASTASIA BEVERLY HILLS showed us how to up our brow game with both brow and concealer applications at their buzzing service station. We’re still thinking about all the ways you can play with that free five-piece bundle attendees were treated to.


DERMA E treated us to gorgeous free goodies including their Purify & Go Cosmetic Bag Set (it’s gentle on skin and tough on breakouts). Not to mention, their try-and-buy station was a skin-lover's dream. Plus, who doesn’t like free swag?


BRB, still freaking out about the totally free Flash Peel with DR. ZENOVIA SKINCARE. It was hands down one of the most talked about moments of the event. Guests were also able to try the brand's top sellers and received an Aloe Vera Blemish Soothing Moisturizer to keep their skin looking flawless.


We know you love ITEM BEAUTY—but what about a lash bar featuring their uber-amplifying Lash Snack Lengthening Mascara? Guests walked away with naturally extended, snatched lashes. Even better, they got to take home the brand’s holy grail mascara to help maintain their new lash look.

  • M2U NYC

We all crave a little shimmer every now and then. M2U NYC really delivered with dream-like, glow-getter freebies! They offered guests a free Eye Crayon (it was so luxe and lavish) and a bonus Luminizer (a major must-have) just for following their IG account. 


I mean, who wouldn’t want a new mani in minutes? MANIME’s application station was a must-try. Attendees chose between fun designs and solid colors, then a MANIME nail tech applied the stick-on gels in a flash. Guests also received another set to try at home.


PEACH SLICES showed up with a number of juicy freebies for attendees, including their Acne Spot Dots, Travel Mask, and a choice of either the Citrus-Honey Aqua Glow or Acne Clarifying Cleanser. If anyone wasn’t hip to PEACH SLICES before, they definitely are now after walking away with these skin-savers. 


PURLISSE helped transport attendees to relaxation with their luxe formulas. They put on a show with a must-see demo, exclusive discounts, and free samples of some of their best sellers—including the Blue Lotus Daily Moisturizer SPF 30.


REFRESHMENTS came ready to party with super-fresh sample bundles including Cleansing Face Wipes, Luscious Hand Cream, and Breezy Deodorant. These anything-but-basic basic essentials have us looking (and feeling) so fresh and so good. 


Major fun in the sun was in full effect, so you know we needed protection. REPLENIX had us covered with an SPF station that couldn’t be skipped. They also offered freebies like the Soothing Antioxidant Mist


We could all use a bit of paradise right now. SOL DE JANIERO made sure to bring all the Brazilian vibes for a make-you-smile experience our guests wouldn’t forget. Attendees walked away with the brand’s award-winning Brazilian Bum Bum Cream.


TRADEMARK BEAUTY showed guests how to get a fresh-out-the-chair look in minutes courtesy of their wave bar. Attendees got to take home their Creaseless Clips to help speed up their next style day.


TRESLÚCE BEAUTY came through with an eye look station that let guests choose which colorful liner would make their eyes pop. They each walked away with a set of Ilusión Premium Vegan Lashes to really up the drama. 


YESNA showed everyone why they need a superfood glow. They offered a demo, exclusive discounts, and free samples like the Pumpkin Turmeric 4-in-1 Radiance Polishing Mask. Who can resist our fave fall treat as a hero ingredient?

Want to channel your beauty FOMO into creativity? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
Brandi Yates
Brandi Yates
Brandi is the Associate Copywriter at IPSY. This Los Angeles-based storyteller is obsessed with all things beauty, fashion, and wellness. She’s created content for brands like Murad, Sephora, Tone It Up, and more.
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Article Last Updated October 8, 2021 12:00 AM