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15 Best Eyebrow Gels for Bold, Beautiful Eyebrows

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Photo by Mikhail Reshetnikov/Getty Images

Long gone are the days of over-plucked, razor-thin brows (looking at you, early '00s). These days, it’s all about embracing the bushy-ness of your natural brow with a little bit of shaping, sculpting, and finessing. When it comes to beauty products and specialized treatments you can use to boost your arches, the choices are many. For long-term solutions, you can visit an esthetician for laminated brows or microbladed brows. For a quick daily addition to your makeup routine, products like brow pomade or a brow pencil can work great.

One of our favorite products to use to quickly elevate our arch is a brow gel. These multitasking products can do a little bit of everything—sculpt, lift, tint, define, and add a flexible hold to keep all the hairs comfortably locked in place while still looking natural.

Ready to find the perfect brow gel for you? Keep scrolling to discover 15 of the best brow gels for all types of brows and beauty looks.

1. BEST FOR DRAMATICALLY DARKENING YOUR BROWS:

ANASTASIA BEVERLY HILLS Dip Brow Gel

ANASTASIA BEVERLY HILLS Dip Brow Gel

If you have light brow hairs or are looking for a formula that will dramatically tint your eyebrows, this pigment-packed brow gel is a great go-to. With rich color payoff and long-lasting, waterproof wear, it's a formula that can help you quickly create full, statement-making, totally smudge-proof brows.

"Just the right color for natural-looking fill in on dark brows," writes Ipster lyn_stahl.

2. BEST VOLUMIZING BROW GEL:

BENEFIT COSMETICS gimme brow volumizing fiber gel

BENEFIT COSMETICS gimme brow volumizing fiber gel

No matter how thick or thin your eyebrows are, a little extra volume can never hurt. This cult-favorite brow gel is widely popular amongst beauty buffs and makeup artists alike, thanks to its microfiber-packed formula. Tiny fibers attach to your brow hairs to create a voluminous, sculpted look without being flaky or clumpy.

"This was my all-time favorite thing for my crazy eyebrows," says Ipster writingapaige. "This tamed my hairs into the perfect brow. It was super easy to apply and pretty natural looking. I could make it super soft or really sharp."

3. BEST CLEAR BROW GEL:

GLOSSIER Boy Brow

GLOSSIER Boy Brow
Courtesy of GLOSSIER

If you already have dark brows, a clear brow gel might be the best choice for you. Clear formulas skip the tinting step and jump straight into shaping and providing hold for unruly brow hairs. This brow gel formula is also infused with oleic acid, lecithin, and soluble collagen to condition and moisturize brows. 

4. BEST LONGWEAR BROW GEL:

BENEFIT COSMETICS 24-HR Brow Setter Clear Brow Gel

BENEFIT COSMETICS 24-HR Brow Setter Clear Brow Gel

Ready for a brow gel that gives you serious lamination effects? This is it. The clear formula has serious staying power, but that’s not its only game-changing feature; the dual-sided applicator has a brush on one end to coat every single hair upwards and outwards, as well as a flat edge on the other side to press hairs against the skin to lock them in place (and they’re waterproof, too!).

5. BEST FOR SPARSE BROWS:

CHARLOTTE TILBURY Legendary Brows 

CHARLOTTE TILBURY Legendary Brows
Courtesy of CHARLOTTE TILBURY

Give your brows a quick fix with this eyebrow tint and shaper. The pigmented gel is great for bulking up your brows, but what we really love about this formula is the unique ultra-thin applicator. The shape makes it easy to use the bristles to fill in any sparse areas. It's also totally buildable, so feel free to go back in and darken any small areas that you think could use a little extra love.

6. MOST NOURISHING BROW GEL:

MILK MAKEUP KUSH Fiber Brow Gel

MILK MAKEUP KUSH Fiber Brow Gel
Courtesy of MILK MAKEUP

If you've been experiencing more brow hair fallout than normal or you just know your brows could use a little bit of TLC, try this brow gel. It is just as much about shaping as it is about nourishing these delicate hairs, with a formulation that’s enriched with hemp-derived cannabis seed oil to gently and deeply condition your brows as it fluffs them up. 

7. BEST FOR NATURAL-LOOKING BROWS:

KOSAS Air Brow Tinted Clean Volumizing Eyebrow Gel

KOSAS Air Brow Tinted Clean Volumizing Eyebrow Gel
Courtesy of KOSAS

Even if super strong, runway-looking brows aren't your thing, you can still benefit from using a brow gel. Try looking for an option like this one, which aims to coat the brows with a diffused, creamy pigment—not so much that it's overpowering, but just enough to add depth and shape. It features a soft, feathery finish to really polish off the barely-there look and feel with ultra-nourishing ingredients like castor oil and vitamin B5. 

8. BEST WATERPROOF BROW GEL:

MAYBELLINE NEW YORK TATTOOSTUDIO Waterproof Eyebrow Gel

MAYBELLINE NEW YORK TATTOOSTUDIO Waterproof Eyebrow Gel
Courtesy of MAYBELLINE NEW YORK

Need a brow gel that can hang tight in even the toughest of situations? This trusted bestseller from MAYBELLINE NEW YORK is fully smudge-proof and waterproof. In addition to its staying power, this beauty product also swaps out the basic spoolie for a sculpting tip and eyebrow spoolie brush that work together for maximum impact. It’s perfect for transforming thin brows into full brows in seconds.

9. BEST BUDGET BROW GEL:

E.L.F. Wow Brow Gel

E.L.F. Wow Brow Gel
Courtesy of E.L.F.

Don’t let the low price tag fool you into thinking that it’s not up to par with the higher-end brow products. The buildable wax-gel hybrid is infused with kaolin clay and hair-like fibers that stick to and fluff up your brows. Wow Brow Gel is available in five natural-looking shades so we can all get in on the action. 

10. BEST CLEAN FORMULA:

ILIA Essential Brow Gel

ILIA Essential Brow Gel
Courtesy of ILIA

Those looking for a brow gel formula that’s vegan, gluten-free, cruelty-free and made with organic ingredients, look no further than this cult-favorite. The natural-looking brow gel features a soft, flexible hold without shine. Clean ingredients and organic botanicals such as aloe leaf juice, organic shea butter, and sunflower seed oil condition your hairs with each wear. 

11. BEST SEMI-PERMANENT BROW TINT:

THRIVE CAUSEMETICS Instant Brow Fix Semi-Permanent Eyebrow Gel

THRIVE CAUSEMETICS Instant Brow Fix Semi-Permanent Eyebrow Gel
Courtesy of THRIVE CAUSEMETICS

Not only does this pigmented brow gel deliver waterproof, smudge-proof color that lasts all day, it also subtly tints your hair as you wear it. That way, over time, you’ll be using less product but still have defined brows. Plus, the tapered brush tip is really easy to use to quickly shape and hold brow hairs in place.

12. BEST TWO-FOR-ONE MASCARA:

NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel

NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel
Courtesy of NYX

Going for a no-makeup makeup look? This affordable clear brow gel doubles as clear mascara. The non-sticky formula is comfortable to wear all day. At the same time, it defines brows and enhances the natural curl of lashes.

13. MOST LIGHTWEIGHT CLEAR BROW GEL:

ANASTASIA BEVERLY HILLS Clear Brow Gel

ANASTASIA BEVERLY HILLS Clear Brow Gel
Courtesy of ANASTASIA BEVERLY HILLS

Get maximum hold without flakes, heaviness, stiffness, or noticeable fibers with this fan-fave clear brow gel. It’s so lightweight, it feels like you have nothing on your brows at all. But luckily you do because the formula lifts and sculpts every hair with ease.

14. BEST BROW MASCARA:

ESSENCE COSMETICS Make Me Brow Eyebrow Gel Mascara

ESSENCE COSMETICS Make Me Brow Eyebrow Gel Mascara

For full, fluffy brows, look no further than this brow-gel mascara. Whether it’s shaping, taming, or simply holding your brow hairs in place, a few swipes of this tinted brow gel will do the trick. It has a slightly thicker applicator brush than other eyebrow gel products for soft definition. Pick from three colors: light, medium, and dark brown, or mix-and-match for a totally customizable, uniquely-you brow look.

"Gives my brows a nice finished look with little effort," says Ipster bzbeth84.

15. BEST BROW GEL + PENCIL HYBRID:

TOUCH IN SOL Browza Super Proof Gel Brow Pencil

TOUCH IN SOL Browza Super Proof Gel Brow Pencil

Not sure about making the switch from a brow pencil to a brow gel? Ease the transition with this innovative hybrid product. It looks and applies like a pencil, but has the pigment and hold of a gel. If you love highly structured, super-defined brows, this might just become a new daily go-to.

After receiving this in their Glam Bag, Ipster Kamb09 immediately became a big fan. She writes, "DUUDDEEE. I used this stuff religiously!! One of the best brow pencils I've ever used!!"

Want to discover all the best eyebrow products? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

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About the author
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Elizabeth Denton
Elizabeth is a freelance beauty writer. Previously, she was a beauty & fashion editor at Time Out New York, Seventeen, & Allure. She has more than a decade of experience in the beauty and fashion world, writing for Nylon, StyleCaster, Cosmopolitan & more.
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Article Last Updated April 2, 2023 12:00 AM