Make Room in Your Routines! The Ipsies: 2024 Beauty & Creator Awards Winners Are Here

The 20 Best Products, Brands, Creators, and Innovators of 2024

1. Best Eye Product: TARTE™Double Take Awake Micro Liquid Liner & Brightener

This winner has become our BFF for perfect eyeliner days. With its double-ended design and super precise application, it's a total game-changer. We love this two-in-one pen that comes with a liquid eyeliner on one end and a highlighter on the other end to help you define and brighten your eyes. The waterproof liquid liner end features a micro-felt tip that hugs the curve of your lash line without skipping or pulling on your lid—and the creamy gel highlight liner (an Alix Earle fave!) helps to give your eyes a wide-awake look that mimics a full-night’s rest.

2. Best Lip Product: FENTY BEAUTY Pro Kiss'r Luscious Lip Balm

There was serious competition for this category since 77% of our members opt-in to receive lip products frequently—and FENTY BEAUTY Pro Kiss'r Luscious Lip Balm is a total crowd-pleaser. Soft, supple, moisture-saturated lips are only a swipe away with this creamy lip balm that glides on smoothly thanks to the doe-foot applicator. You’ll love the vanilla-peach scent and comfy wear, not to mention the gorgeous sheer wash of color (from soft pink to rich chocolate) that looks amazing on everyone.

3. Best Face Product: WANDER BEAUTY Wanderess Glow Highlighter in After Hours

With its ethereal glow and effortless application, WANDER BEAUTY Wanderess Glow Highlighter in After Hours has become the beacon of luminosity for our makeup-obsessed community. Created with ultra-fine, light-reflecting pigments, it blends flawlessly into your skin to create a radiant-looking complexion. Plus, ingredients like edelweiss flower extract and sunflower seed oil help keep skin supple and hydrated while you get your glow on.

4. Best Skincare Product: DRUNK ELEPHANT Protini Powerpeptide Resurf Serum

This powerhouse serum is the secret sauce to a glowy, fresh-faced look that has everyone asking, 'What's your skincare routine? It enlists the help of 11 peptides, growth factors, and amino acids to help hydrate and revitalize dull and damaged skin while 10% lactic acid helps to gently slough off dead skin cells, too. DRUNK ELEPHANT Protini Powerpeptide Resurf Serum has earned its stripes as the holy grail of skincare, delivering unparalleled hydration and revitalization with every application.

5. Best Hair Product: AMIKA Dream Routine Overnight Hydration Treatment

Bad hair days? Thanks to AMIKA Dream Routine Overnight Hydration Treatment, we don’t know her! This stuff is what hair dreams are made of—literally! You’ll wake up to hair that's so soft and shiny, you'll feel like you just stepped out of a salon.  Packed with hydrating superheroes like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this silicone-free wonder boosts moisture while you catch those zzz’s. We at IPSY (and our hair!) thank you!

6. Best Scent: JULIETTE HAS A GUN Vanilla Vibes Eau de Parfum

Equal parts sweet and sultry, JULIETTE HAS A GUN Vanilla Vibes Eau de Parfum is about to be your new signature scent. Sea salt notes give a fresh, just-from-the-beach feel, while vanilla and orchid create a sweet and fruity vibe every time you spritz. Finally, bottom notes of sandalwood and musk add a warm, earthy touch.

7. Best Breakout Brand: BYROE

This brand burst onto the scene and stole our members’ hearts. BYROE has been on everyone's radar lately, and for good reason. Each product is a testament to the brand's dedication to excellence, drawing on the finest natural ingredients and cutting-edge technology to deliver unparalleled results. From their iconic facial oils to their rejuvenating toners and glow-boosting serums, BYROE seamlessly blends science and nature to nurture your skin to perfection

8. Most Innovative Brand: BEAUTYSTAT

We're honoring a brand that is pushing boundaries, breaking molds, and basically blowing our minds with their out-of-the-box thinking. Founded by cosmetic chemist Ron Robinson, this innovative skincare line is praised by skincare experts and beauty lovers alike. Their commitment to transparency means our members will never encounter smoke and mirrors; instead, Ipsters will find premium-quality ingredients meticulously selected for their proven effectiveness. With a blend of science and innovation, their patented technology elevates these potent actives, ensuring fast and visible results.

9. Best Indie Brand: SHADES BY SHAN

This brand may be small, but they're mighty—and they've got a cult following that's growing by the minute. Founded by the inspiring Shan Berries, SHADES BY SHAN is dedicated to supporting single parents. Growing up with a single mother, Shan witnessed firsthand the challenges parents face to provide for their children. Balancing her career as a radio and TV host, she launched her brand to give back to these everyday heroes. A portion of proceeds from every purchase goes directly to aiding single parents in need through the brand's own 501c3, The Mamaberries Nonprofit Foundation. Our top picks? The stunning, buildable eyeshadows in the Life of the Party Eyeshadow Palette. These shades are incredibly pigmented and blend effortlessly with their Precision Blend Brush, giving you a flawless finish every time.

10. Member Favorite Brand: RARE BEAUTY

When we're choosing brands and products for our members, we consider a ton of factors, but top among those are our member ratings and pre-surveys that teach us what Ipsters members are hoping to receive. RARE BEAUTY tops every list! From its extensive shade ranges to its innovative formulas, RARE BEAUTY invites everyone to feel seen, heard, and celebrated. Their products are as beautiful as they are inclusive, and they’ve totally stolen all of our hearts.

11. Most Viral Brand: E.L.F COSMETICS

E.L.F. is one of the buzziest brands the Internet (and our Ipsters) can’t get enough of. Seriously, these guys are everywhere—and we know why! Their products are affordable, inclusive, and seriously photo-ready. From their cult-favorite Liquid Poreless Putty Primer to the undupeable Glossy Lip Stains, every E.L.F. COSMETICS product is a winner, igniting a frenzy online.

12. Trendsetter: Mega: Stephanie Valentine (@glamzilla)

The Trendsetter: Mega Award goes to Stephanie Valentine, known to her fans as @Glamzilla. Valentine is a beauty force to be reckoned with, constantly staying ahead of the latest hacks, viral looks, and newest products. Her audience relies on her for the scoop, and her views prove it. Known for her ability to sell out products with her viral reviews, Valentine has been a beloved part of the IPSY family for many years, even gracing our Gen Beauty conferences. Be sure to catch her insights and tips on our podcast Hitting Pan!

13. Trendsetter: Emerging: Chloe Bean (@chl0ebean)

The Trendsetter: Emerging Award celebrates Chloe Bean, a creator who is not only ahead of beauty trends but also a beacon of empowerment. Bean, who has alopecia, inspires her followers by showing that no matter what challenges you face, you can still look glam. Routinely switching between wigs or rocking no wig at all, Bean sets a new trend of self-expression and beauty. Since joining us in August 2023, her standout strawberry makeup tutorial has captivated our community.

14. Content Powerhouse: Mega: Mariale Marrero (@mariale)

The Content Powerhouse: Mega Award goes to Mariale, a creator who exemplifies consistency and influence. Generating the highest earned media value (EMV) of any creator we worked with in 2023, Mariale produced an impressive 349 pieces of content mentioning IPSY. A trusted partner for over two years, she consistently posts weekly to at least two of her channels. Her cold girl makeup tutorial and detailed unbaggings, filled with expert tips, are fan favorites.

15. Content Powerhouse: Emerging: Lisa Wamban (@alejayofficial)

The Content Powerhouse: Emerging Award honors Lisa Wamban, known as @alejayofficial, for her relentless consistency and engaging content across all platforms. Since we started working with her in March of last year, Wamban has captivated her audience with viral makeup hacks and regular posts that glow up any makeup routine.

16. Community Activator: Mega: Rocci Bella (@roccibella)

The Community Activator: Mega Award recognizes Rocci Bella for her incredible ability to not only create content but also cultivate a thriving community. Bella drives the most links from her content and her audience eagerly anticipates her latest Facebook Live sessions for all the latest IPSY product news. Partnering with us since February 2023, Bella’s casual GRWM videos make her followers feel like they're hanging out with a friend.

17. Community Activator: Emerging: Gylian Ramirez (@gylianmakeup)

The Community Activator: Emerging award goes to Gylian Ramirez, a creator whose loyal fan base rallied around her nomination. Part of our Creator Incubator program since May 2023 and now in our Creator Accelerator program, Ramirez has shown remarkable community-building skills. Her flawless Halloween clown tutorial was a huge hit, cementing her place as a rising star in our community.

18. The One to Watch: Lindcey Nava (@lindceybeauty)

You heard it here first! Our audience voted and Lindcey Nava (@lindceybeauty) is the creator they think is the next star in beauty. Nava, part of our Creator Incubator and Accelerator programs since March 2023, is serious about her craft. She never misses an opportunity to attend our Creator Summits or Studio activations, and her Halloween tutorials have significantly contributed to our repertoire of over 100 new looks. Keep an eye on Nava—she's destined for stardom.

19. Force of Beauty: Jennifer Yen

The Force of Beauty award celebrates an individual who embodies resilience, passion, and an unyielding commitment to their craft, which is why we’re beyond excited to announce this year’s winner is Jennifer Yen, the founder of PURLISSE BEAUTY, YENSA BEAUTY, and JOOY. Yen has transformed the skincare and makeup industries with her innovative and heritage-honoring approach and unwavering determination. With a relentless pursuit of excellence and a deep-rooted belief in the power of beauty, Yen has created exceptional products and cultivated communities of beauty enthusiasts who share her vision.

20. Beauty Trailblazer: Danessa Myricks

This honor is reserved for an individual who not only breaks barriers but also paves new paths, shaping the beauty industry into a more inclusive, vibrant, and welcoming space for all. The recipient of this year's Beauty Trailblazer Award is Danessa Myricks! As a visionary makeup artist, entrepreneur, and educator, Myricks has revolutionized the beauty industry, championing diversity and inclusion with unparalleled talent and passion. Through her transformative work and commitment to “beauty without boundaries,” Myricks has inspired and empowered individuals worldwide, making an indelible mark on our industry and beyond. 

Want in on all the IPSY award-winning fun? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Shop from the winners now in the IPSY Shop, and refer your friends to earn points, which you can use toward even more products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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