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Maddie Aberman


We may not have built out our April IPSY Original or IPSY Extra just yet, but trust us—we already know what we’re eyeing. Every month, there are a few products that jump out immediately. The ones we plan our Choice around. The Add-Ons we’re ready to click “confirm” on the second they go live. The Beauty Boost that makes us set calendar reminders.
If you’re mapping out your April lineup early (highly recommend), start here. Think lightweight glow-givers, couture-level lashes, barrier repair heroes, and the kind of lip and eye staples that make getting ready feel fun again. And if you’re in full spring refresh mode, pair this with our spring makeup trend prediction, guide to double cleansing, and our first-person review of MAISON LOUIS MARIE No. 15 EDP for the full vibe shift.
Here’s what we already know we’re going for.
It's about glam time you treated yourself.
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“I already have a calendar reminder set for April’s Beauty Boost (currently available to IPSY Extra members). This is exactly the kind of moisturizer I want as soon as spring hits: lightweight, silky, but still deeply hydrating.
It’s formulated with zinc hyaluronate, antioxidant-rich Japanese purple rice, and prebiotic green tea extract, so I’m expecting that bouncy, lit-from-within glow without heaviness. We rarely snag this brand in full-size at IPSY outside of IPSY Ultimate, which makes this feel like a major moment for my IPSY Extra subscription. I’ll absolutely be signing up for Boost in time to secure it.”
Sign up for Beauty Boost between Feb 20–Mar 17 and you’ll get this April Boost product. Missed the deadline? Trust us, there are so many good Boost picks coming, you won’t be disappointed!

“The second Add-Ons opens from 4/1–4/3, this is going straight into my cart. A full-coverage matte concealer that’s crease-, transfer-, and sweat-proof? Yes, please. I love that it’s formulated with niacinamide and mineral SPF 25. It makes me feel like my makeup is working overtime for me. And $12 for a full size? This feels like the kind of staple I’ll want a backup of before spring and summer hit.”

“When it’s time to make my IPSY Original Choice starting on 3/28, I already know where I’m leaning. I love a little lash drama, and this one promises up to 200% volume with that bold, oversized brush. I plan on using one coat for daytime and adding a second coat for dramatic night looks. Plus, the fact that it’s smudge-proof and long-wearing makes it an easy yes. Also, it’s YSL…period!”

“One of the most recognizable sheet masks in Korean skincare, this cult-favorite from DR JART is 100% what I’ll be choosing during Choice for my IPSY Original. My skin always needs a little extra support during seasonal transitions, and this feels like the perfect reset. It helps replenish hydration and support a stronger barrier, AKA exactly what I look for when my skin feels tight or stressed. I already know this will be my Sunday-night wind-down mask.”

“When it’s time for my IPSY Extra Build Your Box, this trio is at the top of my list. I’m fully in my lip liner era, and three shades in one set feels like an instant wardrobe upgrade. The creamy formula sounds perfect for soft overlining or filling in my whole lip, and I love that the shade range includes everyday neutrals plus a bolder option. I can already see this living permanently in my bag.”

“I’m already planning IPSY Extra Build Your Box around this palette. The nine dreamy mattes and shimmers feel tailor-made for my spring vibe, soft, wearable, but still a little extra. I’ll probably start with a quick matte in the crease and tap shimmer on the lid for a little glow. It looks like one of those palettes that makes getting ready easier, not more complicated, and that’s exactly what I want this season.”
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